2. 2019-P/2018-EE-139
Introduction
Problems:
• OOH Ads. causes waste material(i.e Banners, Pamphlets etc).
• OOH Ads. are installed at road sides/ in parks etc.
• Installed at heights.
Solution/ Market Gap:
• At road crossings LED/LCD screens embedded with Traffic Signal and
Counter
• At signal free roads Sign boards will be used for LED/LCD Screens.
• Precautionary Messages/ Public Service Messages will also played with ads.
3. Vision
To facilitate diverse outdoor digital advertisements of
both local businesses and brands according to their
wills. That will be done effectively in ways that
create a more sustained business and better shared
future. It will help our clients to enhance their
business effectively by establishing public relations
and realize their marketing goals.
4. Mission
Our mission is to be the experts in marketing and
sales alignment and the masters of the message.
2018-EE-08
5. Executive Summary
ABC advertising pvt limited is a private limited
advertising company that facilitate the user with
digital OOH (out-of-home) advertisements using
innovative technology i.e. digital advertisement
using LCDs/LEDs. This not only exhibit
advertisements in parks or places where people are
free to pay attention but also on busy places i.e
highways, road sides and airports etc. where need of
pay attention to advertisement is created in people.
2018-EE-08
6. Company Description
Company History
• Traditionally banners, bill-boards and sign boards were mounted near
parks and public area where not all people pay attention to these
boards. That is improved by mounting them on road sides and high
ways along with display of public service messages
Product and Services
• Digital Advertisement using LEDs/LCDs embedded with counter
near traffic signals that displays advertisement when RED signal is
ON and display public service message when GREEN signal is ON
2018-EE-08
7. Company Description
Competitive Advantage
• Televisions and radio advertisement do not capture
attention of busy people whereas outdoor advertisement
can do by displaying it at the stop time on roads
• Billboards during storms can cause death whereas OOD
advertisement is safe
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8. Industry Analysis
• Advertisement Market’s Value $647 Billion in 2020
1. Television
2. Print
3. Radio
4. Internet
5. Outdoor
• Outdoor Adv. Market Share $38.6 Billion in 2020
• In 2026 it will be $48.4 Billions.
2018-EE-08
9. Industry Trends
• Consistent Increase in Outdoor Digital Advertisement
• Advanced Technology
Mobile integration with OOD advertisement
Programmatic ads using Artificial Intelligence (AI) to automate purchases
Multi-channel integration (Social Media+Television)
High Creativity
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10. Market Analysis
2019-P/2018-EE-139
Years
Share of Outdoor Advertisement within
All Advertisement
Expenditures (%)
2000 7.45
2001 7.78
2002 8.00
2003 8.79
2004 8.94
2005 9.24
2006 9.70
2007 9.83
2008 9.93
Instruments of Outdoor Ads %*
Billboards 52
Bus-stop Ads 40
Wall Ads 32
Posters (Panel) 28
Cylinder board 27
Car Ads 26
Racquets 22
Mega Lights 17
Floor Graphics (signs) 13
Have You Purchased a Good/Service Under the Influence of Outdoor
Advertisements?
%
Yes 44
No 56
Total 100
11. Financial Projection
Break-Even Point:
Revenue/Cost at the 1st Month-end 250000/550000 PKR
Revenue/Cost at the 2nd Month-end 500000/650000 PKR
Revenue/Cost at the 3rd Month-end 750000/750000 PKR
Revenue/Cost at the 3rd Month-end 1000000/850000 PKR
2019-P/2018-EE-139
Gross Margin 29.31 %
EBITDA Margin 16.55 %
Operating Margin 12.08 %
Pre-Tax Margin 10.65 %
Net Margin 10.04 %
Profitability:
