According to www.techsciresearch.com latest report- Denmark Digital Signage Market By Component (Display, Media Player, Software and Content), By Application (Indoor and Outdoor), By End User Sector (Retail, Government & Transportation, Financial Institutions, Hospitality and Others), By Region, Competition, Forecast & Opportunities, 2024. Report URL- https://www.techsciresearch.com/report/denmark-digital-signage-market/4347.html

1. DENMARK DIGITAL SIGNAGE MARKET
FORECAST & OPPORTUNITIES
2014 – 2024
MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com

2. 2© TechSci Research
Scope of Report
Product of Interest (POI): Digital Signage
Review Period
2014 – 2017
Base Year
2018
Estimated Year
2019
Forecast Period
2020 – 2024
Year Range
Denmark digital signage market is projected to grow at a formidable rate during the
forecast period on account of the growing technological advancements in display
products, increasing adoption of digital advertising products in the commercial
advertisement vertical, rising demand for 4K & 8K displays, among others. Additionally,
the increasing infrastructural development in the country is further expected to propel the
market through 2024.
Market Segmentation
END USER SECTOR
• Retail
• Government & Transportation
• Financial Institutions
• Hospitality
• Others
REGION
• Central Denmark Region
• North Denmark Region
• Capital Region of Denmark
• Zealand
• Rest of Denmark
COMPONENT
• Display
• Media Player
• Software
• Content
APPLICATION
• Indoor
• Outdoor

3. 3© TechSci Research
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Digital Signage Usage, By Purpose of Application
4.2. Digital Signage Usage, By Type of Display Used
4.3. Overall Satisfaction Analysis
5. Denmark Digital Signage Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Component (Display, Media Player, Software and Content)
5.2.2. By Application (Indoor and Outdoor)
5.2.3.
By End User Sector (Retail, Government & Transportation, Financial Institutions,
Hospitality and Others)
5.2.4. By Region
5.2.5. By Company
5.3 Product Market Map
6. Denmark Digital Signage Display Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type of Display (LCD, LED and Others)
Table of Contents

4. 4© TechSci Research
S. No. Contents
7. Denmark Digital Signage Media Player Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1.
By Operating System (Window based Media Players and Non-Window based Media
Players)
8. Denmark Digital Signage Software Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Software Type (Private, Cloud and Hybrid)
9. Denmark Digital Signage Content Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Content Type (Image, Video and Others)
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
12. Policy & Regulatory Landscape
Table of Contents

5. 5© TechSci Research
S. No. Contents
13. Denmark Economic Profile
14. Competitive Landscape
14.1. Competition Outlook
14.2. Company Profiles
15. Strategic Recommendations
16. About Us & Disclaimer
Table of Contents

6. RESEARCH
METHODOLOGY

7. 7© TechSci Research
Research Methodology
 Identifying Key Opinion
Leaders
 Questionnaire Design
 In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
Denmark digital signage
market, overall market size
and segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
Denmark digital signage
market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
 Recent Developments
 Market Changing
Aspects/Dynamics
 Government Policies
 Conclusion
 Market Participants
 Key Strengths
 LinkedIn
 TechSci Internal
Database
 Factiva
 Hoovers
Paid Sources
 Company Websites
 Company Annual
Reports
 White Paper Study
 Financial Reports
 Investor
Presentations
 Regulatory Body
 Associations, etc.
Secondary
Research
Primary Research

8. 8© TechSci Research
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Denmark digital signage market. The team has
market, while considering the major influencing factors such as growing technological advancements in display products, increasing
rising demand for 4K & 8K displays, among others. The study includes market forecasting, which would enable our clients to take better
achieve sustainability in Denmark digital signage market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as digital signage
and other industry participants.
• The team interviewed more than 10-20 digital signage manufacturers/ suppliers, 50 – 75 major end users, 15 – 20 industry experts
market to obtain the overall market size from 2014 to 2018, which was validated by the Delphi technique. Taking standard deviation
out, to arrive at the market size data during 2014-2018.

9. 9© TechSci Research
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by component, by application, by end user sector, by company and by region. Removing
the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue
shares. Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by component, by application, by end user sector, by region and by company were calculated based on the responses received through primary surveys with industry
experts, in which the respondents were asked about the market shares or revenue generated from various components of digital signage. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Denmark digital signage market, TechSci Research
used various forecast techniques such as:
 Moving Average
 Time Series Analysis
 Regression Analysis
 Econometric and Judgmental Analysis

10. 10© TechSci Research
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during
short, medium and long term period to estimate the demand emanating in the market. It should be noted that the figures compiled are only for the organized market including market
share data.
Partial List of Companies Interviewed Key Secondary Sources
 Samsung Danmark
 LG Denmark
 NEC Display Solutions Denmark
 Sony Danmark
 Toshiba TEC Denmark
 Panasonic Danmark
 Cisco Systems Danmark
 Sharp Business Systems Danmark A/S /S
 Philips Danmark A/S
 World Bank
 TechSci Research Proprietary Database & Knowledge Repository
 Company Annual Reports
 Industry Magazines
 Industry Reports
 News Dailies
 Credible Paid Databases

11. 11© TechSci Research
INDUSTRY BRIEF
According to TechSci Research report, “Denmark Digital Signage Market By Component, By Application, By End User Sector, By Region, Competition,
Forecast & Opportunities, 2024”, Denmark digital signage market is estimated to reach $ 271 million in 2019 on account of the growing use of digital
signages for outdoor advertising to make marketing more effective and appealing to customers. Moreover, ongoing trend of interactive kiosks set-up by
various end user industries such as BFSI, retail, hospitality, among others are propelling the growth of digital signages in the country. Advancements in
the display technologies like LED and OLED enhances the quality of the advertisement or digital postal, which is anticipated to positively influence the
market growth through 2024.
Denmark digital signage market can be segmented based on component, application, end user sector, company and region. In terms of component,
market can be segregated into display, media player, software and content. Display segment accounted for the largest share in 2018 on the back of
growing popularity of 4K and 8K displays. Key players operating in the market include Samsung Electronics Nordic AB, LG Holding A/S, NEC
Scandinavia AB, Sony Nordic A/S, Toshiba TEC Nordic, Panasonic Danmark, Sharp Danmark A/S, Philips Danmark A/S, MultiQ Denmark A/S, among
others. The companies operating in the market are investing in organic strategies like research & development so that they can provide quality digital
signages at affordable prices. Additionally, these companies are looking forward towards deployment of an all-in-one software solution so that there is
no need for third party content creation and scheduling for interactive electronic displays.
“Government initiatives such as World-Class Digital Service (WCDS) are boosting the adoption of digital technologies in both public and private sectors
across the country. In addition to malls and other retail outlets, hospitality sector is also moving towards implementing digital signage technology in
Denmark. While high deployment costs still remain a concern for the market, the benefit associated with digital signages is expected to significantly
outweigh the above mentioned concerns in the long run.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.

12. 12© TechSci Research
SAMPLE DATA - SNAPSHOT
Denmark Digital Signage Market Size, By Value (USD Million), 2014–2024F
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
2014 2018 2019E 2024F
By Value (USD Million)
CAGR By ValueCAGR By Value
XX% XX%
Denmark Digital Signage Market Share, By Component, By Value, 2014–2024F
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
2014
2015
2016
2017
2018
2019E
2020F
2021F
2022F
2023F
2024F
Display Media Player Software Content
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33.33%
33.33%
33.33%
33.33%
33.33%
33.33%
33.33%
33.33%
33.33%
33.33%
33.33%
2014
2015
2016
2017
2018
2019E
2020F
2021F
2022F
2023F
2024F
LCD LED Others
Denmark Digital Signage Display Market Share, By Type of Display, By Value, 2014–2024F

13. 13© TechSci Research
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FORECAST & OPPORTUNITIES
2014 – 2024
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14. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and Denmark.
TechSci Research provides market research reports in number of areas to organizations. The company uses
improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use
and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,
Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
market.
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Partial List of Clients
The contents of this report are based on information generally available to the public from sources believed to be reliable. No
representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of
data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research
does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions
or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the
subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All
the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage
of the same for purpose other than internal will require prior approval of TechSci Research.
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