6. Few needs of many
customers
Many needs of few
customers
Many needs of many
customers
Strategy defined by two different schools of thoughts
OLD
Operational
Effectiveness
Efficiency
NEW
Strategic
Positioning
Creation of Unique
Valuable position
Make Trade offs
Create fit among
activities
SUCCESS
Productivity
Frontier
Competitive
Convergence
7. Strategy…!!!
Strengths
• 120 soldiers
• 4 Hawker Hunters
• 1 HAL Krishak
• 1Jeepmounted M
40 recoilless rifle
• 2,000 soldiers
• 1 Mobile infantry
brigade
• 45 tanks
Casualties and losses
• 2 soldiers killed
• 1 jeep mounted
recoilless rifle
destroyed
• 200 soldiers killed
• 34 tanks lost
• 500+ vehicles
destroyed or
abandoned
9. Mittal Steel
• Taking over sick steel companies
• Cost less
• No competition / hostile take over
• Payment only after profits are realized
• Staffing with retired government employees
• Well experienced
• Not over ambitious
• No dividend paid out
10. What can the Competitors do??
Repositioning
Straddling
IMITATION
12. Ask a professional sports coach
how often they expect to win a
game if they copy the strategy and
tactics of the other team and use
their strategy and tactics against
them.
“Culture eats strategy for breakfast”
- peter drucker
14. STRATEGIC
FITS
OPTIMIZATION OF EFFORT
REINFORCING
CONSISTENCY
Minimum backup space
Limited menu items
Batch size of 8
Ratio of food to beverages
70:30
Hibatchi table Chefs from Japan
Exotic décor from Japan
Outstanding visuals
Offbeat themes
Site section
Tepanyaki table
No franchising
Distinctive experience
16. Hand Shake
Agreement
Understanding Operations of McDonalds
Customization of Facilities
Providing Cold, Clean and On Time Delivery
Mission Statement of RK Foodland:
"To ensure that all McDonald's restaurants are supplied
without interruption, products conforming to acceptable
standards at lowest local costs to the system."
17. Rediscovering Strategy
• Failure to choose
- Misguided view of competition
- Organizational failure
- Desire to grow
• The growth trap
-Companies start with a unique strategic position,
involving trade-offs.
-incremental changes
• Profitable Growth
-many companies attempt to grow by adding hot features, products,
or services without adapting them to their strategy.
18. Kodak Example
• In 1975, the first ever charge-coupled device (CCD) image sensor was
developed by scientists at Kodak it had a resolution of 0.1 megapixels
• in 1986, Kodak developed the world’s first camera-size megapixel
sensor.
• In 1991, Kodak created the first digital SLR camera.