present a new product by using all marketing tools. marketing mix and marketing strategies.

2. Presented to
Prof. Hafiz Ahmad Ashraf

3. Yusra Mansoor
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4. Mission Statement
• "We all have a personal relationship with
our shoes. They tell the world who we
are, make us feel great and inspire us to
be our authentic selves. That’s why
SCARPA HEELS mission is to inspire
self-expression."

5. Logo and slogan

6. Physical Setting
• Display windows
• In-Store Displays
• Ample seating

7. Target Market
t
Undifferentiated
(mass)
Marketing

8. Target
market
description
Age
Social
status
Family
status
Income

9. Mukarma Ghulam Syed
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10. Location
• In Lahore we choose the
locations of Liberty market,
Barkat market and famous Malls
such as Emporium Mall,
Packages Mall, Hyper Star.
• in Islamabad is F10 Markaz,
Jinnah super market, Aabpara,
Karachi company, super market
and famous Malls such as Giga
Mall, Safa Gold Mall.

11. Location

12. Place
• Market
Segmentation
Geographic
segmentation
Demographic
segmentation
Multi
segmented
market

13. Marketing Mix
• 4 Ps

14. Location

15. New Product Pricing
Strategy
• Market Skimming
Price Initially high
price product
product
quality must
support the
price
set target
price

16. Catalog and pricing
4000 5000
5500

17. Primary competitors
borjan
Stylo
ECS

18. Positioning
Pricing Quality Differentiation
Convenience
Customer
service

19. Advertising Partners

20. Gulbeen Ilyas
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21. External Factors
Economy
Laws and
regulation
Technology
Social
factors
Competition

22. Survey

23. Swot Analysis
STRENGTH
 New advanced technology with 3 in 1 shoe
 Easy to carry
 Women’s feel comfortable
 It is lighter and easier to carry women
WEAKNESS
 Users find it troublesome to bring a box of heels and might be they think
that they can buy another pair of shoes instead of carry the box.

24. SWOT Analysis
OPPORTITIES
 Unique idea which is not available in other markets.
 Customize product
Treats
 Copyright or reverse this product
 They may be use better technology and direct will
be a market leader

25. Marketing Goals
t
aware their 80% customers
through advertising
To communicate, to
compete and to convince
the customers.
sale out the 40,000 units of
the product.

26. Direct marketing
 Online service
 Social media
• Facebook
• Instagram
• TikTok
• YouTube
Facebook Instagram
Facebook Instagram

27. Promotional piece