First Link empowers private and public organisations to understand and take ownership of their digital ecosystem. The agency has been based in Bordeaux since its inception and is now also operating out of Bristol.

1. AGENCY SPECIALISED IN DATA AUDIT AND INFLUENCE MARKETING

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© First Link, 2019
Some of our clients
© First Link, 2019

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Our mission
“To help you to understand your digital ecosystem so that
you can make better strategic decisions.”
First Link empowers private and public organisations to understand and take
ownership of their digital ecosystem.
Based on data facts, our experts identify your industry influencers online and
make sense of their content.
The goal is to better communicate and stand out from the competition.
The agency has been based in Bordeaux since its inception and is now also
operating out of Bristol.
Why First Link ?
© First Link, 2019

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Our team
Kellie DEBIEN
Director
Co-founder
Nataniel BAHS
Director
Co-founder
Samuel THIEL
Digital project lead
Camille NEDELEC-LUCAS
PR consultant
Raphaël LEFÈVRE
Junior consultant
© First Link, 2019

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Our workflow
Assessment of
needs
Qualified search
terms
Data mapping
Analysis of the
data
Definition of
objectives
Smart data
Visualisation of
your reputation
and markets
Operational
recommendations
Audience insights
Data facts
Collaborative
Data-driven
Support and recommendations
© First Link, 2019

6. 1st stage
We launch
targeted relevant
searches across
search engines
and social media
platforms
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Our methodology
2nd stage
Our web crawler
extracts qualified
data from
indexed URLs
3rd stage
We will clean the
data set and
analyse the
results by adding
tailored criteria
4th stage
We will produce
data maps to
visualise semantic
and influencer
data to better
understand your
digital ecosystem
5th stage
Our
recommendations
help you to make
strategic decisions
© First Link, 2019

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Tools for strategic decision-making
© First Link, 2019
Reorganise
your plan of action
Redefine
your editorial line in
response to what your
audience actually expects
Prioritise
your strategic
objectives to optimise
your marketing
activities
Drive
your marketing actions
based on what the data
tells us
The objectives

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Optimise
the impact of
advertising and PR
efforts
Spend effectively
by concentrating on
targeted actions
Evaluate
the impact of your
advertising campaigns
© First Link, 2019
Optimisation of your budget
The objectives

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Optimise
your internet
referencing
Develop
a loyal audience base
and convert members
into brand evangelists
© First Link, 2019
Understand
digital influence,
communities, and
competitors
Publish
qualified
information
Analysis of digital trends
The objectives

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IMPROVE
ENGAGEMENT ON
SOCIAL MEDIA
Sports association
Audit of user habits on social media
© First Link, 2019

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Audit of user habits on social media
OUR ACTIONS
Analyse the different conversations happening
within the community
Identify the audience and its expectations
Reposition the editorial line
Measure the tone of these discussions
(negative/positive/neutral)
Improve the publication process and lead
generation
Optimise spend on sponsored posts and social
ads
© First Link, 2019

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UNDERSTAND YOUR
WEB ECOSYSTEM AND
MONITOR YOUR
ONLINE REPUTATION French group
specialised in
public works
Data audit
© First Link, 2019

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Data audit
OUR ACTIONS
Identify and categorise influencers
Differentiate positive and negative influencers
to limit negative sentiment online
Identify the audience and its expectations
Optimise a netlinking and influencer-based
marketing strategy
Maximise efficiency of advertising and PR
© First Link, 2019

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Monitoring and auditing social media
IDENTIFY
INFLUENCERS IN YOUR
DIGITAL ECOSYSTEM
Global veterinary health
company

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Monitoring and auditing social media
OUR ACTIONS
Identify and categorise influencers
Differentiate positive and negative
influencers to limit negative sentiment
online
Prioritise strategic objectives
Optimise a netlinking and
influencer-based marketing strategy
Implement strategic monitoring of
competitors
© First Link, 2019

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Semantic audit
COMMUNICATE
BETTER AND STAND
OUT
Global specialist in electrical and
digital building infrastructures
© First Link, 2019

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Semantic audit
OUR ACTIONS
Map online discussions
Identify key words and influencing
hashtags
Analyse the different conversations
happening online
Rank keywords to create a semantic
structure for web pages
Ultra-personalised messages
© First Link, 2019

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Monitoring and auditing
social media
Semantic audit
© First Link, 2019
Audit of user habits on
social media
Data audit
Four complementary solutions
Tailor-made solutions

19. BORDEAUX - PARIS - BRISTOL
AGENCY SPECIALISED IN DATA AUDIT
AND INFLUENCE MARKETING
2, Place de la Bourse
33000 BORDEAUX
This document and images associated
with it are the intellectual property of
©First Link, 2019