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Prepared and Presented by
       Turgut Ziyal
                            Copyright: 2009 Turgut Ziyal
VISION VS. MISSION


                     Copyright: 2009 Turgut Ziyal
Although often used
interchangeably, mission and
vision statements are distinctly
different, and each has its own
purpose,...
The vision is bigger picture
and future oriented while the
mission is more immediately
focused on the present.




       ...
…”Vision dictates Mission which determines
Strategy, which surfaces Goals that frame
Objectives, which in turn drives the ...
VISION


         Copyright: 2009 Turgut Ziyal
"Vision without action is a daydream.
Action without vision is a nightmare."
          Japanese proverb    Copyright: 2009...
Corporate vision is a short and inspiring
statement of what the organization intends
to become and to achieve at some poin...
You have to create a grand, noble
vision which elevates the energy,
enthusiasm and self-esteem of
everyone in the company ...
"To achieve great things, you need
ambitious visions. And it does not
matter that vision cannot be laid
out in details. It...
A company's vision is what it wants to achieve
in the long term. It must convey a sense of
direction, discovery, and oppor...
MISSION


          Copyright: 2009 Turgut Ziyal
A mission statement makes concrete
the leader's view of the direction and
purpose of the organization.




               ...
A well-crafted mission statement can
provide the focus and motivation you
need to take your business to the next
level



...
A mission statement should be
a short and concise statement
of goals and priorities




                          Copyrigh...
The primary goal of any business is to increase
stakeholder value.
The most important stakeholders are
 o shareholders who...
SAMPLES


          Copyright: 2009 Turgut Ziyal
Yahoo's mission statement:
     To be the most essential global internet
      service for consumers and businesses.




 ...
Pilgrim's Pride food company places a high value on customer
satisfaction. Consequently, their mission statement reads:


...
Amazon.com's mission statement is a good example of a far-
reaching goal:
     To be the most customer-centric company in ...
CADBURY:
the world’s biggest and best
  confectionery company.




                               Copyright: 2009 Turgut Z...
PERFETTI:
“caring for excellence”




                          Copyright: 2009 Turgut Ziyal
AND WHAT IS YOUR VISION?


                           Copyright: 2009 Turgut Ziyal
THANKS!


          Copyright: 2009 Turgut Ziyal
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Vision And Mission

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Vision And Mission

  1. 1. Prepared and Presented by Turgut Ziyal Copyright: 2009 Turgut Ziyal
  2. 2. VISION VS. MISSION Copyright: 2009 Turgut Ziyal
  3. 3. Although often used interchangeably, mission and vision statements are distinctly different, and each has its own purpose, style, criteria, and components…. …. Copyright: 2009 Turgut Ziyal
  4. 4. The vision is bigger picture and future oriented while the mission is more immediately focused on the present. It is the vision that defines the end game and the mission is the road map that will take you there. Copyright: 2009 Turgut Ziyal
  5. 5. …”Vision dictates Mission which determines Strategy, which surfaces Goals that frame Objectives, which in turn drives the Tactics that tell an organization what Resources, Infrastructure and Processes are needed to support a certainty of execution” (Mike Myatt, 1988). vision mission strategy objectives tactics Copyright: 2009 Turgut Ziyal
  6. 6. VISION Copyright: 2009 Turgut Ziyal
  7. 7. "Vision without action is a daydream. Action without vision is a nightmare." Japanese proverb Copyright: 2009 Turgut Ziyal
  8. 8. Corporate vision is a short and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Copyright: 2009 Turgut Ziyal
  9. 9. You have to create a grand, noble vision which elevates the energy, enthusiasm and self-esteem of everyone in the company while ensuring that everybody sees a benefit in following the vision! Copyright: 2009 Turgut Ziyal
  10. 10. "To achieve great things, you need ambitious visions. And it does not matter that vision cannot be laid out in details. It is the direction that counts." Copyright: 2009 Turgut Ziyal
  11. 11. A company's vision is what it wants to achieve in the long term. It must convey a sense of direction, discovery, and opportunity that can communicated to all employees. It should not focus so much on today's problems, but rather on tomorrow's opportunities. Copyright: 2009 Turgut Ziyal
  12. 12. MISSION Copyright: 2009 Turgut Ziyal
  13. 13. A mission statement makes concrete the leader's view of the direction and purpose of the organization. Copyright: 2009 Turgut Ziyal
  14. 14. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level Copyright: 2009 Turgut Ziyal
  15. 15. A mission statement should be a short and concise statement of goals and priorities Copyright: 2009 Turgut Ziyal
  16. 16. The primary goal of any business is to increase stakeholder value. The most important stakeholders are o shareholders who own the business, o employees who work for the business, o and clients or customers who purchase products and/or services from the business. Copyright: 2009 Turgut Ziyal
  17. 17. SAMPLES Copyright: 2009 Turgut Ziyal
  18. 18. Yahoo's mission statement: To be the most essential global internet service for consumers and businesses. Copyright: 2009 Turgut Ziyal
  19. 19. Pilgrim's Pride food company places a high value on customer satisfaction. Consequently, their mission statement reads: Our job is outstanding customer satisfaction . . . Everyday. Copyright: 2009 Turgut Ziyal
  20. 20. Amazon.com's mission statement is a good example of a far- reaching goal: To be the most customer-centric company in the world, where people can find and discover anything they want to buy online. Copyright: 2009 Turgut Ziyal
  21. 21. CADBURY: the world’s biggest and best confectionery company. Copyright: 2009 Turgut Ziyal
  22. 22. PERFETTI: “caring for excellence” Copyright: 2009 Turgut Ziyal
  23. 23. AND WHAT IS YOUR VISION? Copyright: 2009 Turgut Ziyal
  24. 24. THANKS! Copyright: 2009 Turgut Ziyal

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