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Vision mission tester


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Vision mission tester

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Vision mission tester

  1. 1. On the Commitment Process Ziya G. Boyacigiller This presentation was created and given by Ziya Boyacigiller who was leading Angel Investor and a loved mentor to many young entrepreneurs in Turkey. We have shared it on the web for everyone’s benefit. It is free to use but please cite Ziya Boyacigiller as the source when you use any part of this presentation. For more about Ziya Boyacigiller’s contributions to the start-up Ecosystem of Turkey, please go to
  2. 2. Vision-Mission Tester Vision is based on drivers of change for the industry  Vision should paint a picture of the future  Vision defines what will happen in the future  Vision statement is imaginable – describes the future  Vision defines how you fit into the picture  Vision focuses on what you want to create  Vision statement is focused – shows what to do & not to do  Vision focuses on end result, not the process to achieve it  Vision statement is desirable – benefits for the followers  is it worth doing?  Vision defines a growing business  Vision should be doable (what capabilities and competencies are critical, what assets do you need – can you buy/develop/borrow/rent these)  can we do it?  Vision statement is feasible – realistic attainable goals  Vision defines a sustainable business  can we win?  Vision statement is flexible – allows “individual initiative” and “alternative response” when conditions change.  Vision statement is easy to communicate  Mission shows how you will achieve the vision  Mission shows the value provided to customers  Mission shows how the value will be created – what to do to create the value