Ntt DATA introduction to immersive experiences for Cambridge Wireless event September 2019

1. Information Type :
Company Name :
Information Owner :
XR is dead… long live experiences
The present, the future & challenges of AR/VR
Tom Winstanley
Vice president, Innovation – NTT DATA UK
Unrestricted
NTT DATA UK Ltd.
Tom Winstanley

2. Why are we here?
2

3. 3
Why am I here
today?
I love Japan…

4. 4
Why am I here
today?
Source: HADO promotional video:
https://www.youtube.com/watch?v=TjbtH_MxDQI
Who doesn’t want to
play this?

5. 5
I want us to be
experience
Why am I here
today?
Source: Hipanda store opening Tokyo 2019:
https://youtu.be/oK1OMfuDuzs
Immersive experiences
are moving beyond
marketing activation

6. 6
Why am I here
today?
Good immersive
experiences are
finally just good
experiences

7. 7
Why am I here
today?
Source: HADO event 2019
https://www.youtube.com/watch?time_continue=6445&v
=vAfLMLQ882Q
The gap between
fantasy and reality is
no longer so huge

8. 8
Why am I here
today?
Source: Hyperreality.io
https://www.youtube.com/watch?v=YJg02ivYzSs
I don’t want this to
be our immersive
future

9. Why are we here?
9

10. 10
Global innovator
R&D
Consulting
Systems development
Business and IT outsourcing

11. ~6,000
R&D
Professionals
$2.1b
Annual R&D
Investment
25 global
R&D centres
-Thomson Reuters
TOP100
Global Innovators
Innovation is in our DNA
MoMA exhibition of Emoji (original set of 176). Shigetaka Kurita, NTT DOCOMO. 1998–99

12. XR
technologies
Artificial
Intelligence
Connected
everything
Ubiquitous
connectivity
Convergence of
technologies creates a
massive opportunity for
industry and society to
create better experiences

13. 13
What are we doing in
this space?
Source: Virtual reality Flame trainer and wearables
https://www.youtube.com/watch?v=jCYpdLg7WM4&t=36s
The “usual” training
and education

14. 14
What are we doing in
this space?
Source: NTT DATA UK at GOSH DRIVE lab
https://www.youtube.com/watch?v=vbPIButd7wY&t=2s
Applications of
holographics and AR
in healthcare with
Great Ormond Street

15. 15
What are we doing in
this space?
Source: NTT DATA UK
https://www.ntt-
review.jp/archive/ntttechnical.php?contents=ntr201708fa2.p
df&mode=show_pdf
Augmented in store
experiences

16. 16
What are we doing in
this space?
Source: NTT DATA UK augmented field service
https://www.youtube.com/watch?v=vbPIButd7wY&t=2s
Augmented field
service management

17. 17
What are we doing in
this space?
Source: NTT Kirari! Platform and VR training platform in use
for Japanese J-League and US baseball teams
Fan experiences
abound..

18. 18
What are we doing in
this space?
Source: NTT Kirari! Platform for Sports experience
https://www.youtube.com/watch?v=NcmcZpYkK94&feature
=youtu.be
Fan experiences
abound..

19. 19
What are we doing in
this space?
Source: NTT DATA – Hololens realtime experience for The
Open for VIP zone
https://www.youtube.com/watch?v=P6y5rlQdzV4
Fan experiences
abound…

20. 20
What are we doing in
this space?
Source: NTT DATA – Kirari! Docomo vision
https://www.youtube.com/watch?v=bkz7rxlwghk
Fan experiences
abound…

21. 21
Want to find out more?
Emerging
technologies
ideation
Immersive
experience
design
Rapid
prototyping
5G trial
development
Location based
services
..speak to the team