Augmented reality

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Final paper for our lesson New Consumerism Trends

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Augmented reality

  1. 1. AUGMENTED REALITY THE WHOLE STORYPanteio University, February 2012
  2. 2. What is augmented reality,anyway?“Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer- generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.” Wikipedia
  3. 3. How we chose the issue?http://www.youtube.com/watch?feature=player _embedded&v=DRRu5dKRfTUThe Disney fairy tales and their magic in front of our eyes
  4. 4. What’s going on with AR? http://www.youtube.com/watch?v=mVqSUtzCrl 0&feature=player_embedded Travel: Discover the world and find your destination
  5. 5. What’s going on with AR? http://www.youtube.com/watch?v=R6c1STmv NJc&feature=player_embedded Cinema: Scenes from our favorites movies become real
  6. 6. What’s going on with AR? http://www.youtube.com/watch?v=D0ojxzS1fC w&feature=player_embedded Education: National Geographic in a different way
  7. 7. What’s going on with AR? http://www.youtube.com/watch?feature=player _embedded&v=qE29R12A69A Marketing: New ways of promotion and marketing
  8. 8. What’s going on with AR? http://www.youtube.com/watch?v=HqHQnAny Y4k&feature=player_embedded Social media: AR users socializing
  9. 9. What’s going on with AR?http://www.youtube.com/watch?feature=player_embedded&v=43uSXA9qUe8Gaming: Games become more entertaining and amusing
  10. 10. What’s going on with AR? http://eu.techcrunch.com/2012/01/10/aurasma- launches-augmented-reality-3d-engine-at-ces/ Education: Interactive mean of education for all the ages
  11. 11. http://www.wikitude.com/
  12. 12. http://www.layar.com/
  13. 13. https://twitter.com/#!/tm_augmentedrea
  14. 14. What we’ve got from AR… It’s about prosuming It’s fun It’s interesting It’s a trend It’s an object for research
  15. 15. What we want to discover? The users’ point of view Their impressions Their experience New proposals Why they used AR
  16. 16. Our questionaire https://docs.google.com/spreadsheet/viewform ?formkey=dFoyQklLSFdsWkotRDFqY1JzUkV MWmc6MQ

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