1. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
02.18.13

2. War On Drugs 2013
What Millennials Really Think About The War On Drugs
Who was Involved?
Composed based on data
from 2.4.2013 – 2.15.2013
502 Participants
Buzz Marketing Group’s War On Drugs 9,000 Panelists
2013 is based on qualitative and 59% Female
quantitative research conducted with more 41% Male
than 500 buzzSpotters® throughout the
United States during the month of February,
2013.This report is available for download Survey fielded online
at www.buzzmg.com/reports.
Ages 18-34
18-22
17%
23-26
25%
27-30
31%
31-34
27%

3. War On Drugs 2013
What Millennials Really Think About The War On Drugs
Location
CA
14% NJ
Rest of 5%
the USA
27%
NY
12%
TX
11% IL
11%
FL
GA 7%
3% PA OH
6% 4%

4. War On Drugs 2013
What Millennials Really Think About The War On Drugs
Ethnicity
Mixed
Hispanic 5%
10%
Asian
American
5%
Black
12%
White
68%

5. War On Drugs 2013
What Millennials Really Think About The War On Drugs
Marital Status
Divorced
1%
Married
23%
Single
40%
In a
relationshi
p
26% Dating
10%

6. War On Drugs 2013
What Millennials Really Think About The War On Drugs
Education
Masters Ph.D GED
Degree 1% 5%
8%
High
school
diploma
27%
Associates
Bachelors
Degree
Degree
14%
45%

7. War On Drugs 2013
What Millennials Really Think About The War On Drugs
Employment
Freelance Unemployed
5% 6% Working
part-time
A 14%
student
14%
Self-
employed
8%
Working full-
time
53%

8. War On Drugs 2013
What Millennials Really Think About The War On Drugs
Household Income
47%
24%
22%
3% 3%
2% 1%
Less than $8,000 - $33,000- $82,000 - $170,000 - More than I don't want
$8,000 $33,000 $82,000 $170,000 $370,000 $370,000 to specify

9. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Which of the following
drugs do you consider
dangerous?
Heroine
97%
Methamphetamine
96%
Cocaine
91%
Inhalants
85%
Hallucinogens ( LSD )
82%
Ecstasy
80%
Prescription Drugs
76%
Tobacco
63%
Alcohol
60%
Marijuana
31%

10. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Which of the following
drugs/substances have you
tried at least once?
Alcohol
93%
Marijuana
76%
Tobacco
71%
Prescription Drugs
57%
Ecstasy
33%
Cocaine
27%
Hallucinogens ( LSD )
21%
Inhalants
14%
Methamphetamine
13%
Heroine
7%

11. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Which of the following drugs/
substances have you used
within the last year?
Alcohol
86%
Marijuana
47%
Tobacco
45%
Prescription Drugs
35%
Cocaine
12%
Ecstasy
11%
Hallucinogens ( LSD )
9%
Methamphetamine
2%
Inhalants
1%
Heroine
1%

12. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
If you have ever tried drugs,
what was the reason?
Curiosity
78%
Stress
48%
Boredom
41%
Easy access
34%
To gain acceptance
20%
Self-medication
20%
To increase self-esteem
13%
Genetic addiction
9%
Parental influence
9%
To get attention
8%

13. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
How old were you when
you had your first
experience with drugs?
16%
15%
15%
9%
8%
8%
6%
6%
5%
4%
3%
3%
1%
Ten
Eleven
Twelve
Thirteen
Fourteen
Fifteen
Sixteen
Seventeen
Eighteen
Nineteen
Twenty
Twenty-One
Over
Twenty-One

14. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
If you wanted to buy illegal
drugs right now, would you
know where to go?
54%
46%
Yes No

15. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Have you ever struggled
with drug abuse?
86%
14%
Yes No

16. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Do you know anybody who
has struggled with drug
abuse?
83%
17%
Yes No

17. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Who should decide whether
or not marajuna should be
legal?
68%
32%
the federal government the states

18. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Do you think marajuana
should be legalized?
80%
20%
Yes No

19. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Do you think we need more
protection at the border to
fight drug trafficking?
61%
39%
Yes No

20. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Who do you think is to
blame for the growing drug
problem in the USA?
The US government 73%
The buyers and users 55%
The drug dealers 53%
The bordering countries 41%

21. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Do you think the
government is spending
enough money to fight the
war on drugs?
55%
23% 22%
No they are not They are spending They are spending
spending enough the right amount too much

22. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Should drug-related crimes
carry minimum sentences?
50%
41%
9%
Yes They should be No
evaluated case by
case

23. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
What is the best way to fight
the war on drugs?
Legalization 74%
Treatment and Education 70%
Border Protection 42%
Cooperation with
33%
neighboring countries
Prosecution of those
31%
involved

24. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Do you think that the US
government is winning the
war on drugs?
No 72%
It is hard to tell 23%
I didn't know there was a
war on drugs 4%
Yes 1%

25. War On Drugs Report 2013
What Millennials Really Think About The War On Drugs
Key Findings
Our Millennials are not addicted, they are just Being proactive is the best way to move forward in
curious. 78% of our Millennials reported that the war on drugs. 70% of our Millennials believe
their experiences with drugs have been primarily that taking steps towards legalizing drugs and
due to curiosity. 59% of them had their first providing better education and treatment are the
experience while they were in high school while best solutions for the future. Although only 14% of
only 6% waited until they were at least 21 years our Millennials have every struggled with drug
old.
abuse, 83% of them know someone who has.
Our Millennials do not consider marijuana to be a dangerous
substance and in fact, they think it is less harmful than alcohol.
76% stated that they had tried it at least once before and 47%
said they used it within the last year. Only 31% said they
considered marijuana to be dangerous with the next closest drug
on the list, in terms of danger, being alcohol at 60%.

26. Contact Us
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com