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Gun Control Report 2013
 What Millennials Really Think About Gun Control	


                                       02.18.13
Gun Control Report 2013	

                     What Millennials Really Think About Gun Control	





                    Who was Involved?
                                                               Composed based on data
                                                              from 2.4.2013 – 2.15.2013	


                                                                             611 Participants	

Buzz Marketing Gun Control Report 2013                                        9,000 Panelists	

is based on qualitative and quantitative                                         54% Female	

research conducted with more than 600                                              46% Male	

buzzSpotters® throughout the United
States during the month of February, 2013.
This report is available for download at                            Survey fielded online	

www.buzzmg.com/reports.	

                                                                           Ages 18-34	

                                                           18-22     	

      	

  	

     	

21%	

                                                           23-26     	

      	

  	

     	

33%	

                                                           27-30     	

      	

  	

     	

24%	

                                                           31-34     	

      	

  	

     	

22%
Gun Control Report 2013	

What Millennials Really Think About Gun Control	





                                                   Location
                                                                       CA	
             NJ	
  
                                                                      12%	
             4%	
  
                                         Rest	
  of	
  
                                        the	
  USA	
  
                                          26%	
  
                                                                                         NY	
  
                                                                                        11%	
  


                              TX	
                                                    IL	
  
                              9%	
                                                   10%	
  
                                                                            OH	
  
                                                    PA	
  
                               GA	
                          FL	
           7%	
  
                                                    7%	
  
                               5%	
                          9%	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	





                                                  Ethnicity
                                       Hispanic	
     Mixed	
  
                                          9%	
         3%	
  
                   Asian	
  
                  American	
  
                    7%	
  




                           Black	
  
                           16%	
  
                                                                  White	
  
                                                                  65%	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	





                         Marital Status
                                         Divorced	
  
                                            2%	
  



                                                             Single	
  
                           Married	
                          33%	
  
                            31%	
  




                                               In	
  a	
  
                                           relaSonshi
                                                                      DaSng	
  
                                                p	
  
                                                                       5%	
  
                                              29%	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	





                                         Education
                           Masters	
         Other	
  
                           Degree	
           5%	
  
                            10%	
  
                                                           High	
  
                                                          school	
  
                                                         diploma	
  
                                                           29%	
  




                             Bachelors	
                  Associates	
  
                              Degree	
                     Degree	
  
                               43%	
                         13%	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	





                                 Employment
                           Freelance	
        Unemployed	
  
                              6%	
               7%	
  


                                                                Working	
  part-­‐
                       A	
  student	
                              Sme	
  
                             14%	
                                 15%	
  
          Self-­‐
        employed	
  
           4%	
  



                                           Working	
  full-­‐
                                              Sme	
  
                                              55%	
  
Gun Control Report 2013	

                                       What Millennials Really Think About Gun Control	





                                               Household Income
                                              45%	
  




                     22%	
                                      20%	
  




     3%	
                                                                                                                           5%	
  
                                                                                      3%	
                 1%	
  

Less	
  than	
     $8,000	
  -­‐	
         $33,000-­‐	
     $82,000	
  -­‐	
     $170,000	
  -­‐	
     More	
  than	
   I	
  don't	
  want	
  to	
  
 $8,000	
          $33,000	
               $82,000	
        $170,000	
            $370,000	
           $370,000	
              specify	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Do you own a firearm?	


                                                     78%	
  




                              22%	
  




                              Yes	
                   No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Do you know anyone who
                        owns a firearm?	

                                87%	
  




                                                     13%	
  




                                 Yes	
                 No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                      Have you ever fired a gun?	

                          62%	
  




                                                     38%	
  




                           Yes	
                     No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Do you think that banning
                        firearms would reduce
                        crime?	

                                                     70%	
  




                             30%	
  




                             Yes	
                    No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should our constitutional
                        right to bear arms override
                        any modern day laws
                        banning firearms?	





                                                     Yes	
  
                                No	
                 50%	
  
                               50%	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should there be a limit to
                        the quantity of weapons a
                        person can own?	

                            64%	
  




                                                     36%	
  




                             Yes	
                   No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should there be a limit to
                        the quantity of ammunition a
                        person can own?	

                               60%	
  




                                                     40%	
  




                                Yes	
                  No	
  
Gun Control Report 2013	

                            What Millennials Really Think About Gun Control	



                                                              How often should a gun
                                                              license be renewed?	



   49%	
  




                            22%	
  
                                                        18%	
  


                                                                                   5%	
                6%	
  



Every	
  year	
     Every	
  other	
  year	
     Every	
  5	
  years	
     Every	
  10	
  years	
     Never	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should gun ownership be
                        subject to regulations such
                        as background checks?	

                                95%	
  




                                                      5%	
  


                                 Yes	
               No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should gun ownership be
                        subject to regulations such
                        as firearms safety classes?	

                              89%	
  




                                                     11%	
  



                               Yes	
                  No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should people who have
                        been convicted of a crime be
                        able to purchase firearms?	

                                                     78%	
  




                            22%	
  




                             Yes	
                    No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should people who have
                        mental illnesses be able to
                        purchase firearms?	

                                                     90%	
  




                          10%	
  



                          Yes	
                      No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Do you think there should
                        be a federal database to
                        track gun sales and
                        purchases?	

                            82%	
  




                                                     18%	
  




                             Yes	
                    No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should semi-automatic and
                        assault-style weapons like
                        the ones used in the
                        Colorado massacre be
                        banned completely?	

                              62%	
  




                                                     38%	
  




                               Yes	
                   No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Should we put armed guards
                        in public schools for
                        protection?	





                                                     Yes	
  
                                                     46%	
  
                              No	
  
                             54%	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Do you think that violent
                        music contributes to gun
                        violence in the USA?	

                                                     72%	
  




                                28%	
  




                                 Yes	
                 No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Do you think that violent
                        video games contribute to
                        gun violence in the USA?	


                                                     58%	
  


                              42%	
  




                               Yes	
                   No	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        Do you think that violent tv
                        shows and movies contribute
                        to gun violence in the USA?	





                                                     Yes	
  
                                                     45%	
  
                            No	
  
                           55%	
  
Gun Control Report 2013	

What Millennials Really Think About Gun Control	



                        If Congress passed a law to
                        take away your guns, would
                        you give them up?	


                                                     68%	
  




                            32%	
  




                              Yes	
                   No	
  
Gun Control Report 2013	

                           What Millennials Really Think About Gun Control	





                                   Key Findings
Our Millennials are very familiar with guns and    Fewer guns doesn’t mean less crime. 64% of our
chances are if they haven’t had any first hand      Millennials believe that there should be a limit on
experience, they know someone who has.             the amount of weapons an individual can own and
Although only 22% of our Millennials own           60% believe there should be a limit on
firearms, 87% of them know someone who owns         ammunition. However, only 30% believe that
a firearm and 62% of them have fired a gun at        banning firearms would actually reduce crime. 	

least once before. 	


                   95% of our Millennials agree that gun ownership should be
                   subject to background checks and obtaining licenses however they
                   can’t seem to agree on what types of weapons should be legal.
                   Only 62% said that assault-style and semi-automatic guns should
                   be banned completely.While 68% admitted they would not give
                   up their firearms even if Congress passed a law requiring them to
                   do so.
Contact Us

Buzz Marketing Group 	

   1515 Market St. 	

      Suite 1810	

Philadelphia, PA 19102	

     215.399.5679	

    www.buzzmg.com

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Gun Control 2013

  • 1. Gun Control Report 2013 What Millennials Really Think About Gun Control 02.18.13
  • 2. Gun Control Report 2013 What Millennials Really Think About Gun Control Who was Involved? Composed based on data from 2.4.2013 – 2.15.2013 611 Participants Buzz Marketing Gun Control Report 2013 9,000 Panelists is based on qualitative and quantitative 54% Female research conducted with more than 600 46% Male buzzSpotters® throughout the United States during the month of February, 2013. This report is available for download at Survey fielded online www.buzzmg.com/reports. Ages 18-34 18-22 21% 23-26 33% 27-30 24% 31-34 22%
  • 3. Gun Control Report 2013 What Millennials Really Think About Gun Control Location CA   NJ   12%   4%   Rest  of   the  USA   26%   NY   11%   TX   IL   9%   10%   OH   PA   GA   FL   7%   7%   5%   9%  
  • 4. Gun Control Report 2013 What Millennials Really Think About Gun Control Ethnicity Hispanic   Mixed   9%   3%   Asian   American   7%   Black   16%   White   65%  
  • 5. Gun Control Report 2013 What Millennials Really Think About Gun Control Marital Status Divorced   2%   Single   Married   33%   31%   In  a   relaSonshi DaSng   p   5%   29%  
  • 6. Gun Control Report 2013 What Millennials Really Think About Gun Control Education Masters   Other   Degree   5%   10%   High   school   diploma   29%   Bachelors   Associates   Degree   Degree   43%   13%  
  • 7. Gun Control Report 2013 What Millennials Really Think About Gun Control Employment Freelance   Unemployed   6%   7%   Working  part-­‐ A  student   Sme   14%   15%   Self-­‐ employed   4%   Working  full-­‐ Sme   55%  
  • 8. Gun Control Report 2013 What Millennials Really Think About Gun Control Household Income 45%   22%   20%   3%   5%   3%   1%   Less  than   $8,000  -­‐   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  don't  want  to   $8,000   $33,000   $82,000   $170,000   $370,000   $370,000   specify  
  • 9. Gun Control Report 2013 What Millennials Really Think About Gun Control Do you own a firearm? 78%   22%   Yes   No  
  • 10. Gun Control Report 2013 What Millennials Really Think About Gun Control Do you know anyone who owns a firearm? 87%   13%   Yes   No  
  • 11. Gun Control Report 2013 What Millennials Really Think About Gun Control Have you ever fired a gun? 62%   38%   Yes   No  
  • 12. Gun Control Report 2013 What Millennials Really Think About Gun Control Do you think that banning firearms would reduce crime? 70%   30%   Yes   No  
  • 13. Gun Control Report 2013 What Millennials Really Think About Gun Control Should our constitutional right to bear arms override any modern day laws banning firearms? Yes   No   50%   50%  
  • 14. Gun Control Report 2013 What Millennials Really Think About Gun Control Should there be a limit to the quantity of weapons a person can own? 64%   36%   Yes   No  
  • 15. Gun Control Report 2013 What Millennials Really Think About Gun Control Should there be a limit to the quantity of ammunition a person can own? 60%   40%   Yes   No  
  • 16. Gun Control Report 2013 What Millennials Really Think About Gun Control How often should a gun license be renewed? 49%   22%   18%   5%   6%   Every  year   Every  other  year   Every  5  years   Every  10  years   Never  
  • 17. Gun Control Report 2013 What Millennials Really Think About Gun Control Should gun ownership be subject to regulations such as background checks? 95%   5%   Yes   No  
  • 18. Gun Control Report 2013 What Millennials Really Think About Gun Control Should gun ownership be subject to regulations such as firearms safety classes? 89%   11%   Yes   No  
  • 19. Gun Control Report 2013 What Millennials Really Think About Gun Control Should people who have been convicted of a crime be able to purchase firearms? 78%   22%   Yes   No  
  • 20. Gun Control Report 2013 What Millennials Really Think About Gun Control Should people who have mental illnesses be able to purchase firearms? 90%   10%   Yes   No  
  • 21. Gun Control Report 2013 What Millennials Really Think About Gun Control Do you think there should be a federal database to track gun sales and purchases? 82%   18%   Yes   No  
  • 22. Gun Control Report 2013 What Millennials Really Think About Gun Control Should semi-automatic and assault-style weapons like the ones used in the Colorado massacre be banned completely? 62%   38%   Yes   No  
  • 23. Gun Control Report 2013 What Millennials Really Think About Gun Control Should we put armed guards in public schools for protection? Yes   46%   No   54%  
  • 24. Gun Control Report 2013 What Millennials Really Think About Gun Control Do you think that violent music contributes to gun violence in the USA? 72%   28%   Yes   No  
  • 25. Gun Control Report 2013 What Millennials Really Think About Gun Control Do you think that violent video games contribute to gun violence in the USA? 58%   42%   Yes   No  
  • 26. Gun Control Report 2013 What Millennials Really Think About Gun Control Do you think that violent tv shows and movies contribute to gun violence in the USA? Yes   45%   No   55%  
  • 27. Gun Control Report 2013 What Millennials Really Think About Gun Control If Congress passed a law to take away your guns, would you give them up? 68%   32%   Yes   No  
  • 28. Gun Control Report 2013 What Millennials Really Think About Gun Control Key Findings Our Millennials are very familiar with guns and Fewer guns doesn’t mean less crime. 64% of our chances are if they haven’t had any first hand Millennials believe that there should be a limit on experience, they know someone who has. the amount of weapons an individual can own and Although only 22% of our Millennials own 60% believe there should be a limit on firearms, 87% of them know someone who owns ammunition. However, only 30% believe that a firearm and 62% of them have fired a gun at banning firearms would actually reduce crime. least once before. 95% of our Millennials agree that gun ownership should be subject to background checks and obtaining licenses however they can’t seem to agree on what types of weapons should be legal. Only 62% said that assault-style and semi-automatic guns should be banned completely.While 68% admitted they would not give up their firearms even if Congress passed a law requiring them to do so.
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