Mom Study 2013    Planning & Purchasing	                03.15.13
Mom Study 2013: Planning & Purchasing	                    Who was Involved?                                               ...
Mom Study 2013: Planning & Purchasing	                                                   Location                         ...
Mom Study 2013: Planning & Purchasing	                   Community                            Rural	                      ...
Mom Study 2013: Planning & Purchasing	                                 Ethnicity                    Hispanic	   Mixed	  2%...
Mom Study 2013: Planning & Purchasing	                Marital Status                 Divorced	                            ...
Mom Study 2013: Planning & Purchasing	                 Masters	                                 Education                 ...
Mom Study 2013: Planning & Purchasing	                                                        Employment       50%	       ...
Mom Study 2013: Planning & Purchasing	                                               Household Income                     ...
Mom Study 2013: Planning & Purchasing	                                         Number of Children                 37%	    ...
Mom Study 2013: Planning & Purchasing	                                                                         Age of Chil...
Mom Study 2013: Planning & Purchasing	                                                                      Children’s Res...
Mom Study 2013: Planning & Purchasing	                 How often do they buy                 groceries?	                  ...
Mom Study 2013: Planning & Purchasing	                 How often do they buy                 cleaning products?	          ...
Mom Study 2013: Planning & Purchasing	              How often do they buy              household paper goods?	            ...
Mom Study 2013: Planning & Purchasing	                How often do they buy                health and beauty products?	   ...
Mom Study 2013: Planning & Purchasing	                      How often do they menu-                      plan?	           ...
Mom Study 2013: Planning & Purchasing	                How often do they use a list                while grocery shopping?	...
Mom Study 2013: Planning & Purchasing	                How many grocery store                chains do they frequent each  ...
Mom Study 2013: Planning & Purchasing	                                                 What are their supermarket         ...
Mom Study 2013: Planning & Purchasing	How much do they care about productsbeing natural or organic?	              Extremel...
Mom Study 2013: Planning & Purchasing	                                            What does “natural” mean                ...
Mom Study 2013: Planning & Purchasing	                Do they prefer inexpensive                or eco-friendly products?	...
Mom Study 2013: Planning & Purchasing	                                      Key FindingsThough there have been reports of ...
Contact UsBuzz Marketing Group 	   1515 Market St. 	      Suite 1810	Philadelphia, PA 19102	     215.399.5679	    www.buzz...
Upcoming SlideShare
Loading in …5
×

Mom Study 2013: Planning & Purchasing

2,337 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,337
On SlideShare
0
From Embeds
0
Number of Embeds
1,785
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mom Study 2013: Planning & Purchasing

  1. 1. Mom Study 2013 Planning & Purchasing 03.15.13
  2. 2. Mom Study 2013: Planning & Purchasing Who was Involved? Composed based on data from 01.01.2013 – 03.08.2013 943 Participants The “Mom Study 2013” is based on 7,000 Panelists qualitative and quantitative research and 100% Female was conducted with more than 900momSpotters® throughout the UnitedStates during the months of January,February, and March of 2013.This report is Survey fielded online available for download atwww.buzzmg.com/reports. Ages 21-55 21-30 13% 31-39 33% 40-49 42% 50-55 12%
  3. 3. Mom Study 2013: Planning & Purchasing Location TX   CA   4%   10%   Rest  of  the   USA   27%   NY   12%   FL   NJ   4%   5%   IL   NC   12%   4%   GA   PA   MI   6%   7%   5%   OH  
  4. 4. Mom Study 2013: Planning & Purchasing Community Rural   12%   City   35%   Suburbs   53%  
  5. 5. Mom Study 2013: Planning & Purchasing Ethnicity Hispanic   Mixed  2%   African   10%   American   14%   Asian   American   4%   Caucasian   70%  
  6. 6. Mom Study 2013: Planning & Purchasing Marital Status Divorced   DaSng   9%   1%   In  a   Single   9%   relaSonship   12%   Married   69%  
  7. 7. Mom Study 2013: Planning & Purchasing Masters   Education Doctorate   Degree   1%   12%   High  school   Diploma   31%   Bachelors   Degree   36%   Associates   Degree   20%  
  8. 8. Mom Study 2013: Planning & Purchasing Employment 50%   24%   16%   4%   4%   2%  employed   employed   unemployed   employed   employed   a  fullSme   full-­‐Sme   part-­‐Sme   part-­‐Sme   full-­‐Sme   homemaker   from  home   from  home  
  9. 9. Mom Study 2013: Planning & Purchasing Household Income 45%   30%   15%   5%   1%   1%   3%  Less  than   $8,000  -­‐   $33,000-­‐   $82,000  -­‐   $170,000  -­‐   More  than   I  dont   $8,000   $33,000   $82,000   $170,000   $370,000   $370,000   want  to   specify  
  10. 10. Mom Study 2013: Planning & Purchasing Number of Children 37%   25%   22%   9%   3%   3%  One   Two   Three   Four   Five   Six  
  11. 11. Mom Study 2013: Planning & Purchasing Age of Children 54%   57%   43%   23%   21%   11%  Infant:  0-­‐12   Toddler:  1-­‐2   Child:  3-­‐7   Tween:8-­‐12   Teen:13-­‐19   Young   Months   yrs   Adults:   20-­‐30  
  12. 12. Mom Study 2013: Planning & Purchasing Children’s Residence 90%   4%   2%   4%  With  me  full  Sme   With  me  the   With  me  part  of   Outside  of  my   majority  of  the   the  Sme   home,   Sme   independently  
  13. 13. Mom Study 2013: Planning & Purchasing How often do they buy groceries? Twice  per   month   5%   Once  per   week   27%   MulSple   Smes  per   week   68%  
  14. 14. Mom Study 2013: Planning & Purchasing How often do they buy cleaning products? Only  when   MulSple   needed  6%   Smes  per   week   16%   Once  per   month   20%   Once  per   week   27%   Twice  per   month   31%  
  15. 15. Mom Study 2013: Planning & Purchasing How often do they buy household paper goods? Only  when   MulSple   needed  4%   Smes  per   week   17%   Once  per   month   17%   Once  per   Twice  per   week   month   32%   30%  
  16. 16. Mom Study 2013: Planning & Purchasing How often do they buy health and beauty products? Only  when   needed  5%   MulSple   Smes  per   Once  per   week   month   19%   21%   Once  per   week   Twice  per   26%   month   29%  
  17. 17. Mom Study 2013: Planning & Purchasing How often do they menu- plan? Daily   3%   I  dont   menu-­‐plan   24%   Each  month   4%   Each  week   69%  
  18. 18. Mom Study 2013: Planning & Purchasing How often do they use a list while grocery shopping? Never   2%   SomeSmes   All  the  Sme   27%   33%   Almost   always   38%  
  19. 19. Mom Study 2013: Planning & Purchasing How many grocery store chains do they frequent each week? One           6%   Three   44%   Two           50%  
  20. 20. Mom Study 2013: Planning & Purchasing What are their supermarket shopping decisions based on? 48%   40%   24%   13%  Brand  loyalty   Product  selecSon   Coupons   Seeking  weekly   specials  
  21. 21. Mom Study 2013: Planning & Purchasing How much do they care about productsbeing natural or organic? Extremely   Not  Important   Important  6%   6%   Its  not  a   priority  to   Its  preay   them   important   21%   28%   They  care   39%  
  22. 22. Mom Study 2013: Planning & Purchasing What does “natural” mean to our Moms? 92%   82%   70%  No  dyes   No  addiSves   No  high  fructose  corn   syrup  
  23. 23. Mom Study 2013: Planning & Purchasing Do they prefer inexpensive or eco-friendly products? 61%   39%   Inexpensive   Eco-­‐friendly  
  24. 24. Mom Study 2013: Planning & Purchasing Key FindingsThough there have been reports of “organic” or We found that Moms do not stick to just one store“natural” food trends, our Moms are pretty split or chain, as 94% frequent more than one groceryon the matter as 28% believe that such factors store chain per week. Instead, they base theirare pretty important, 21% state that it is not a supermarket shopping decisions on morepriority, and 39% claim that it is just one of many economically sensible factors such as weeklyother factors. specials (48%) and coupons (24%). Our Moms do not leave anything to chance. 69% menu-plan every week and 71% usually use lists for grocery shopping. Organization is a big part of shopping for our Moms.
  25. 25. Contact UsBuzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com

×