1. FILM CASE STUDY: ‘IN OUR NAME’ (2010) (Indie British film)
GENRE Drama
Rated:18
Notreally‘mass’butnot really‘indie(arthouse) –somewhere inthe middle
DIRECTOR: Brian Welsh (firsttime director)
-newdirectorscan’tbringina lotof money(notwell known) soworkwithlow budgets
-hardto do thingson
PRODUCER: Michelle Eastwood
-hadto work withBBCas theywantedalot of changes –she had to understandwhytheywanted
the changesand thenhad to negotiate
-Artificial eye alsowantedchanges
-role isto bringtogetherthe businessside andcreative side –mustbalance business(changesto
make more moneybutalso stickto director’screative vision)
-overseasthe budget
-onlymade about£3000!!!!
PRODUCTION
COMPANIES:
A10 Films
Escape Films
DISTRIBUTION
COMPANIES:
EmergingPcitures (USA) (theatrical)
Artificial Eye (UK) (all media) (theyowncurzon)
GryphonEntertainment(Australia) (DVD)
BBC (TV):licence sotheycouldscreenon TV later
Artificial Eye: theysell ittoexhibitors:theysell ittocinemas,release itonDVD,sell toskyfor
home exhibition = theyknow the audience sothereforeknow how todistribute ittomake £
OTHER
COMPANIES
National Film& TelevisionSchool (NFTS) (soundpostproduction)
ProvisionLeeds(cameraequipmentprovidedby)
High point mediagroup (salesagent) (theytake a big cut to getfilmoutthere – theyspend
£10,000 gettingfilmintofilmfestivals)
BUDGET £100,000 budget (verysmall forfilm)
FINANCE -Artificial eye gave £50,000 (for 50% equity (ownershipof film –the right to release itinUK)
-BBC gave £30,000 (licence toshow the film5timesin3 years)
-Tax Credit:got back £18,000 (forevery£1 youspend,the gov’tgive you20% back for makinga
filminUK)
-NFTS:allowedthem to use £50,000 worth of equipment (didn’tgiveanymoneybutbecause
theyallowedthemtouse equipmenttheywill inreturntake moneyfromprofits)
-Onlyhadto make a profitof at least£50,000 to make the moneyback!
-hardto do thingson lowbudget (namedactorsare £££, expensivescenes(withcars/action)
-salesagenttakesacut fromprofitstoo

2. Financierrelationship:
-theywantto knowwhattheirmoneybuysthem
-makingfilmsisabusiness –setin commercial world,notan artistdoingfilmsforthe sake of it
-if audiencesdon’tpaytosee yourfilm, youmaynot getmoneyinfuture (reputation)
-youhave to please themastheyare riskingtheirownmoneyforyourproject
-oftentimesthe distributorsdon’tcome toset(filming) butwillasktosee rougheditsand
sometimestheyhave alotof criticismandit’sthe producersrole to manage the relationship
betweenthe creativeandthe businesssides
OTHER FINANCE
DETAILS
-figures:ithasn'tmade all of its moneybackyet (hasn’tmade over£50,000)
-distributerstake huge cuts!!!!
-7 of 10 pounds goesto cinema= 70% is HUGE. (forconglomerates –sony/warner
brothers/Disney –theyoftenhave ownershipof cinemas(subsidiarycompanies)sotheydon’t
have to pay huge £ to othercompanies – reducescosts)
-Afterall other costs,out of the £10 the film wouldmake take about .50p (veryhardto make
moneyinindie industry)
CAST ISSUES Because budgetissolow,can’t affordproperfilmingstaff sotheywere inexperienced(hardto
manage)
-reallywantedtohave astrong female leadrole (importantforfilmtopic) –ideallyabiggerstar
as the distributorsobviouslywantedgoodfilmsalesbutlow budgetmeantcouldhave one
-originallyhad1 actressbut she droppedout
-casted‘Joanna Froggart’ – (Annain Downton Abbey) – at the time she wasnot bigbut then
downtonabbeywassosuccessful andherpeople actuallyhelpedtosell the film!
DEVELOPMENT -Directorandproducerfirstsetout vows/expectationsof the whole project
-8 monthsfor planning&filming:from1st
scriptto all filming
-8weeksprep
-postproduction:6 weeks
-have toapplyto BBFC to get18 certificate
LOCATION
DETAILS
-Couldn’tfilminLondonbecauseof expensive parkingcosts
-filmissetin‘Middlesborough’butfilminginNewcastle
PRODUCTION
STORIES
-reshootingascene - itrained,hadto reshoot - take holidaysfromcrew andcosts 1000 and
didn'tendup usinginthe film!
- Beingonset-director/producerrelationship -hadmassiveargumenton1 daybecause have
disagreements
EQUIPMENT: nomoneyto buycameras/lightingetc – so NFTSletthemuse theirsinreturnfor
profitsfromfilm
LAUNCHINGTHE
FILM/PRESS
(marketing)
-once filmisfinishedtheydecide whenandwhere tolaunch
-create a ‘release plan’–a planto create ‘buzz’aboutthe film
-JoannaFroggartwas one of mainreasonswhythe filmwassuccessful andaudienceswentto
see it
-presscoverage in‘Independent’(newspaper)
Main actressJoanna Froggart – MainstreamTV appearance: Alan Titchmarsh&ITV Breakfast
(guestonshowinwhichshe wouldpromote filmtoaudiences)
-Theatrical TourinUS (part of a tour
EXHIBITION -Artificial Eye (distributors)ownCurzonCinemas*(partlyvertical integration) sothere is
guaranteedtheatrical release
-wasshowninonlysome of the Curzoncinemas
-available forCurzononDemand –onCurzonwebsite youcan‘rent’new releasedfilmsthatare
out incinemathroughstreaming(all fromhome) (saveshassle of goingtocinemaandalsoa
goodway for more niche audienceswholike indie filmstobe able tosee themwithouthavingto
travel to londontosee them (asa lotof indie cinemasare citybased)
-notcheaperto see themthoughsohence whyindie filmsstruggle (theyneedaudiencestopay
to see filmsorindie filmindustrywouldn’texist!)
-can buyDVD on Amazon
-virginmedia(canPPV (payperview) –buyoff TV provider
-cinemascreeningsinus (part of ‘FromBritainwithlove’initiative(setupbyUK filmcouncil)

3. AfterUK cinemarelease:(in thisprocessorder)
-curzonon demand
-DVDsales
-soldtoSky (premieredonSkyPremieronNov12th
2011)
-BBC licence toshowfilmonTV:starts 2013
-available onNetflix andLovefilm
INTERNATIONAL
RELEASE
(local/global
audience stuff)
-worryof sellingthe theme topartsof world (such as US/middle East – because of the
War/Soldierthem)
-accent(withlocations) –some people argue accentsare not‘genuine’
-cinemascreeningsinus (part of ‘FromBritainwithlove’initiative(setupbyUK film council)
-Othercounties:canbuyon theirTV providers
-Sellingfilmtoothercounties: salesagencytakesacut(theyspent10,000 puttingit into
festivals)
-theywantto sell itinBerlin,wasinfestivals,etc
-Producer:hasto monitorhow the filmit'sbeingrepresented /marketedaroundworld
AWARDS Main Actress:JoannaFroggart - BritishNewcomerAward (BIFA)
‘Filmof the Week’ – actors PR firm
2 BIFA nominations
CRITICREVIEWS -itgot mixedreviewsfromcritics(some goodsome bad)
-Timeout: 4 stars
-Digital Spy – 4 stars
FACTSABOUT
CURZON
-indie (arthousecinema)whichshowsmostly‘Indiefilms’(mostlyforniche audiences)
-a verydifferentexperience tomainstreamcinemas(social,chill outspacestosocialise,Q&A
style sessionsafterfilmetcnotjusttake yourmoneylike the bigchainsdo!)
-fundedbyDSN (digital screennetwork(whoisfundedbyUKfilmcouncil) –investedmillionsof
poundsto make a range of cinemasdigital (100’sof cinemasacrossUK got the moneyfromDSN
to be ‘upgraded’todigital)
-Curzoncinemashascapabilitytoexhibitdigitally(easier/efficient/betterqualityetc)
-therefore the indie filmsthatare shownare of verygood quality (makesiteasierforindie films
to be on same qualitylevel asbigblockbusterfilms)
SITES
(Facebook =
technological
convergence!!!)
No filmwebsite (nomoney to have one!)
Twitter: @InOurName
Facebook Page: https://www.facebook.com/InOurName (currently842 likes)
-photosof cast
-screeninginfo
-linkstobooktickets
-linkstotwitter(promotingaudience discussion)
-linkstoarticlesaboutfilm
-linkstoreviewsaboutfilm
-criticrating(4 starsfrom Digital Spy)
-trailer
-photosof premiers(redcarpet)
-awardnominationsandwinningdetails
-questionsinstatustopromote audience debate anddiscussion
-linktoradio (playbackonshowsthat featuredchaton the show)
-photosof locationsaroundworld(UKand other)
-linktoCurzononDemand
-promote competition(winaDVD) withfilmnews.co.uk (smallcomparedtoskyfall
competitions!)
-alsowinthe DVD fromUniversal channel UK
-DVDrelease dates
-promotionof ‘FromBritainwithLove’synergy (promotionof UKfilmsinUS)
-linkstolive webcast
-linktobuyDVD on Amazon
-linktowhenonSky PremierandSkythriller(detailsof timesonTV)

4. Festivals One inBerlin
54th
BFI LondonFilmFestival
Synergy From BritainwithLove (promotionaltourof UK filmsinUS) ?
Stuff to findout:
-marketingdetails?
-technologies/sitesinmarketing
-filmfestivals? (otherthanBerlin)
-technologies/hardware inproduction(filming/cameras –shotdigitally?)