nescafe add

1. Nescafe Cartoonist
PRESENTED BY:
ANEESHA NAYAK(029)
TUSHAR KANT DHAL(016)
SUSHANT SHETY(065)
INDERAJIT BARIK(0)
SUBHASISH SAHU()

2. Introduction
• The ad is about how your dreams can start with a
cup of Nescafe. Its a heart warming story about a
cartoonist who has just been fired from his job.
Good ads are a trend now a days, Nescafe sure
knows how to make the most of it.

3. AD AGENCY
• Designed and conceptualized by McCann Erickson, the new TVC
is produced by Breathless films.
MEDIUM
• Social and online media
Strategy Applied
• To depict engaging and inspiring stories of people who through
life's up and down keep on going towards achieving their dreams
and aspirations.

4. Segment, target, positioning
Segment-quality conscious people & people looking to
make coffee instantly
Target –all people in upper & middle class
Poistioning-100% pure coffee made from finest coffee
beans.

5. Segmentation
• Nescafe has tried to segment the life of youth as they work
towards achieving their dreams.

6. Targets
• Youth following their passions and make successful careers
out of them.

7. Positioning
• Nescafe is positioned to the youth as the cup of resolve
that 'keeps you on plan'. It is their constant companion
along this journey strengthening their resolve."

8. Brand endorsement
• Vikrant Massey, who has been seen in various TV serials as
well as feature films, has played the role of the cartoonist.
BRANDING TOOL
• Art of cartoonist
• A mug of coffee.

9. Why it is popular?
• Because of its theme-a cartoonist’s determination to
keep going against all odds.
• Slogan-“Coffee lagao aur lag jao.”
• Tagline-”It all starts with a Nescafe.”