Design Thinking and Analysis on Nescafe.

1. Tagline: It all starts with Nescafe
Nescafé is a brand of coffee made
by Nestlé.
Entered the Indian market in 1961
Nestlé first introduced their flagship
coffee brand in Switzerland on 1 April
1938
Prepared by: Snehannita Dewanji

2. LET'S TAKE A LOOK AT SOME
OF THEIR CREATIVE ADS

3. TYPOGRAPHY
Typography in its purest form. Simple
and conveys the message.
Has been shared by many pages like
MOM, All about marketing and also
featured on blogs about best creative
ads .
Has over more than 2000 likes on the
shared post by All About Marketing

4. USE OF SHADOW
Perfect use of Shadow to represent the
festival of Dushhera
Also an example of Topical Advertisement
This post has a decent engagement

5. REPETITION
Posted on International Coffee Day, this
post has garnished the most number of
likes and share.

6. INSTAGRAM
AND
FACEBOOK AD
CAMPAIGNS
FOR NESCAFE

7. #RahulBoseMoment
When 24 hours don't seem
enough, have a Nescafe

8. 12
Rain+Coffee+Good
Music=Mood
What you see Vs What Coffee
lovers see

9. FACEBOOK ADS
1) Better
Engagement
2) Grows
your network
3) Liven up
your comunity
1)

10. 1) Maximizes the mobile users experience
2)Multiple CTA's can be created.
3)Directly drives to those product pages
2)

11. 3)
1) Improves
Engagement
2) Incentivizes
people who
follow

12. Instagram
Story
Instagram
Post

13. THANK YOU!