The immersive growth of social media in the last few years has been well documented, and nowadays for many, a life without Facebook, Twitter, Instagram, is inconceivable. We can't even believe that social media as we know it has only been around for a little longer than a decade and it has already fundamentally changed the ways people communicate and interact with each other from before past days.

1. USING SOCIAL MEDIA FOR
MARKETING

2. SPEAKING ANYTHING ABOUT USING SOCIAL MEDIA FOR
MARKETING, FIRST, WE NEED TO KNOW WHAT IS SOCIAL
MEDIA MARKETING?
basically, Social media marketing is the use of social media platforms
to connect with your audience to build your brand, increase sales,
and drive website traffic.
it Actually works By using The major social media platforms (at the
moment) like: Facebook, Instagram, Twitter, LinkedIn, Pinterest,
YouTube, and Snapchat.
For a better Idea watch this video

3. WHY SOCIAL MEDIA IS IMPORTANT
FOR MARKETING?
If you run a small local shop or a big national company It doesn’t matter
actually. Social media play a vital role in your business marketing strategy.
Social platforms such as Facebook, Instagram, Twitter and other platform
helps you connect with your customers, increase awareness about your
brand, and boost your leads and sales. With more than three billion people
around the world using social media every month, it’s no passing trend.
References:https://marketinginsidergroup.com/content-marketing/why-
social-media-is-important-for-business-marketing/

4. HOW CAN SOCIAL MEDIA BE USED
FOR MARKETING?
The immersive growth of social media in the last few years has been well
documented, and nowadays for many, a life without Facebook, Twitter, Instagram, is
inconceivable. We can't even believe that social media as we know it has only been
around for a little longer than a decade and it has already fundamentally changed the
ways people communicate and interact with each other from before past days.
From the beginning, many business companies were using social media to market
their brand. In recent years, the public has not only grown savvy to established
marketing techniques employed by companies but has also almost become immune
to these tactics. Ads, leaflets, direct mail, and email just don’t have the same impact
as they used to have.
this is for sure that: by using social media, brands have the chance to create a strong
media presence by interacting with customers online. Social tools can also help to
strengthen brand perception by communicating core values to a wider audience.
Actively using social media is one of the easiest ways to reach a large audience and
get the company or brand name in the heads of existing or potential customers.it will
also help to deepen connections that have been formed. Companies that fail to adapt
to a new more connected and interactive market, will inevitably fall behind.
Reference:https://www.b2bmarketing.net/en/resources/blog/how-can-social-media-be-used-marketing-
tool

5. WHAT IS A SOCIAL MEDIA MARKETING
STRATEGY?
There are few social media marketing strategies used to get better return
value from the customer.
Step 1. Choose social media marketing goals that align to business
objectives
Step 2. Learn everything you can about your audience
#.Create audience personas
#Gather data
Step 3. Know your competition
#Conduct a competitive analysis
#Use social media listening

6. WHAT IS A SOCIAL MEDIA MARKETING
STRATEGY?
Step 4. Do a social media audit
Step 5. Set up accounts and improve profiles
#Decide which networks to use
Step 6. Find inspiration
Step 7. Create a social media content calendar
Step 8. Evaluate and adjust your strategy
Reference:https://blog.hootsuite.com/how-to-create-a-social-media-
marketing-plan/

7. HOW DO COMPANIES USE SOCIAL
MEDIA TO ADVERTISE?
There are 8 Effective ways to promote your business on social media
1. Choose the Right Platforms
2. Create a Calendar
3. Encourage Engagement
4. Don’t Over-Promote
5. Share Video
6. Address Problems Quickly
7. Build a Community
8. Provide Value
References:https://www.businesswest.co.uk/blog/8-effective-ways-promote-your-
business-social-media

8. CONCLUSION
In the world with over 70% of internet users active on social networks,
who spend at least one hour a day on average on those social
networks, we have to admit that social networks are a new dimension
of reality that has become a part of the business world as well. This is
why social media marketing is no longer considered to be on
probation, but instead, it has become an important part of the
business world.

9. PRESENTED BY
Zahid Hasssan Tushar