Four basic key to the future of Mobilve video: In-App; Pre-Cached; Value-Added; Programmatic

1. #UXMatters
1

2. Unlock
2

3. Unlock Pass Right
3

4. Unlock Pass Right Don’t Worry
4

5. Why do we feel
uncomfortable?
5

6. Mobile
Devices
are
Intimate.
6

7. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
7

8. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
8

9. In-AppRedefining
‘Premium’ Inventory
9

10. In-App
87%
Mobile User
Time Spent In-
App1
13%
Time Spent in
Browser...
1 Comscore, 2015 U.S. Mobile App Report, June 2015
Where the
players at?
10

11. In-App
Greater
Inventory
Control
Less Fraud
11

12. 100%
Viewability
In-App
12

13. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
13

14. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
14

15. #UXMatters
Pre-
Cached
15

16. Pre-
Cached
Waiting
for ads
to load
sucks!
16

17. Pre-
Cached
~30%
video
abandonment with
a 5 second load
delay!2
2 Krishnan & Sitaraman, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs,
Akamai Technologies, 2012

18. Pre-
CachedWhat’s
the Hold Up?
Please Wait...
“Mobile” Streaming
Designed for Desktop
Blocks Access to
Content & Leaves
Users Waiting
18

19. prim·ing verb
/ˈprīmiNG/
In psychology, an implicit memory effect in which
exposure to one stimulus influences the response to
another stimulus.
Pre-
Cached
19

20. The Context of Your Ad
Matters…
3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal
of interactive Marketing. 2011
Pre-
Cached
Interruptions in
people’s content
lowered brand
favorability!3

21. Pre-
CachedThere is a
Better Way
Pre-Caching
Launches Instantly
Always in HD
Regardless of
Connection Quality
21

22. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
22

23. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
23

24. Value-
Added
84%
Of people would
reconsider
installing ad
blockers if the ad
experience gave
them choice4
4 Teads Research, Why People Block Ads, January 2016

25. 3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay
Journal of interactive Marketing. 2011
30% reduction in
purchase intent due to
interruptive ads!
Value-
Added

26. Solution?
Value-
Added
26

27. Give Users What They Want!
They will thank you
with their attention!
Value-
Added
27

28. Value-
Added
84%
Of mobile users
are favorable to
value-exchange
video formats
4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 201628

29. 29
Core
elements
of value-
exchange
video
Targeted VideoUser
Opt-in
Better
UX
Value-
Added

30. 30
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Added

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Dating Messaging Value-
Added

32. Buy me a
coffee and I’ll
give you 10
minutes of my
attention.
Value-
Added
32

33. prim·ing verb
/ˈprīmiNG/
In psychology, an implicit memory effect in which
exposure to one stimulus influences the response to
another stimulus.
Value-
Added
33

34. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
34

35. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
35

36. Programm
-atic
Software is eating the world.
~ Marc Andreesen
36

37. Programm
-atic
Software is eating the world.
~ Me
Programmatic
Media
37

38. Key driver behind the rise in
fraud, ad blocking and
consumer backlash!
Programm
-atic
38

39. Programm
-atic

40. Programm
-atic
We as an Industry
Can Do Better!
Programm
-atic
40

41. Programm
-atic
We’re Making Pre-Cached
Value-ExChange Video
Available Programmatically
(yes, even via open RTB)
Programm
-atic
41

42. Programm
-atic
It’s time for us as
an industry to
be acting like:
#UXMatters
Programm
-atic
42

43. In-App Pre-Cached
Value-Added Programmatic
4 Keys
to the
Future of
Mobile
Video...
43

44. #UXMatters
44