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Digital in apac sep 2016

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The dynamic region in the world and ....here are some headlines
+ Internet users in APAC: 1.83 Billion
+ Social media users in APAC: 1.43 Billion
+ Mobile connections in APAC: 3.86 Billion
+ Mobile social media users in APAC: 1.36 Billion
+ APAC's share of total global population: 55%
+ APAC's share of global internet users: 50%
+ APAC's share of global social media users: 53%
+ APAC's share of global mobile connections: 49%
+ APAC's share of global social media users: 56%

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Digital in apac sep 2016

  1. 1. @wearesocial • 1 DIGITAL IN APAC 2016 SIMON KEMP • WE ARE SOCIAL WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016 we are social
  2. 2. @wearesocial • 3
  3. 3. @wearesocial • 4 COUNTRIES DETAILED IN THIS REPORT 01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM 01 30 02 03 07 08 09 04 05 06 10 11 12 13 17 18 19 14 15 16 20 21 22 23 27 28 29 24 25 26
  4. 4. @wearesocial • 6 GLOBAL OVERVIEW
  5. 5. @wearesocial • 7 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence we are social we are social we are social we are social 7.448 SEP 2016 URBANISATION: 54% 3.630 PENETRATION: 49% 2.671 PENETRATION: 36% 4.779 PENETRATION: 64% 2.438 PENETRATION: 33%
  6. 6. @wearesocial • 8 SEP 2016 GLOBAL DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF UNIQUE MOBILE USERS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015 we are social we are social we are social +19% +26% +30%* +39%*
  7. 7. @wearesocial • 9 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: we are social we are social INTERNET PENETRATION BY REGION SEP 2016 49% 88% 62% 30% 54% 84% 66% 57% 69% 50% 49% 33% 44% INTERNET USERS IN EACH REGION, COMPARED TO THE REGION’S TOTAL POPULATION (ALL AGES) • Sources: UN; InternetWorldStats, ITU, CIA
  8. 8. @wearesocial • 10 ACTIVE USERS BY SOCIAL PLATFORM SEP 2016 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP • Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016 1,712 1,000 1,000 899 806 652 555 500 313 300 300 282 218 200 122 106 100 100 100 100 100 FACEBOOK WHATSAPP FB MESSENGER QQ WECHAT QZONE TUMBLR INSTAGRAM TWITTER SKYPE BAIDU TIEBA SINA WEIBO LINE SNAPCHAT YY LINKEDIN BBM PINTEREST TELEGRAM VIBER VKONTAKTE
  9. 9. @wearesocial • 11 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER • Sources: Worldometers; GSMA Intelligence SEP 2016 we are social we are social we are social 4.78B 64% 7.82B 1.64
  10. 10. @wearesocial • 12 REGIONAL OVERVIEW
  11. 11. @wearesocial • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS BILLION BILLION BILLION BILLION BILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 4.116 URBANISATION: 47% 1.825 PENETRATION: 44% 1.428 PENETRATION: 35% 3.860 vs. POPULATION: 94% 1.358 PENETRATION: 33% DIGITAL IN ASIA-PACIFIC
  12. 12. @wearesocial • 14 SEP 2016 APAC DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +27% +31% +4% +50% GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION
  13. 13. @wearesocial • 15 APAC INTERNET USAGE
  14. 14. @wearesocial • 16 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND we are social we are social we are social APAC INTERNET USE SEP 2016 49% 83% 93%90% 52% 34% 35% 74% 30% 18% 53% 60% 53% 71% 85% 88%33% 50% 44% 28% 88% 92% 46% 9% NATIONAL INTERNET PENETRATION FIGURES • Sources: UN; InternetWorldStats, ITU, CIA
  15. 15. @wearesocial • 17 APAC INTERNET USE SEP 2016 NATIONAL INTERNET PENETRATION FIGURES GLOBAL AVERAGE • Sources: UN; InternetWorldStats, ITU, CIA 93% 92% 90% 88% 88% 85% 83% 78% 75% 74% 71% 60% 53% 53% 52% 50% 46% 44% 41% 40% 35% 34% 33% 32% 30% 28% 22% 20% 18% 9% 0.01% JAPAN NEWZEALAND SOUTHKOREA TAIWAN AUSTRALIA HONGKONG SINGAPORE MACAU BRUNEI MALDIVES MALAYSIA THAILAND PHILIPPINES VIETNAM CHINA MONGOLIA FIJI APACAVERAGE NEPAL BHUTAN INDIA INDONESIA BANGLADESH CAMBODIA SRILANKA TIMOR-LESTE MYANMAR LAOS PAKISTAN PAPUANEWGUINEA NORTHKOREA
  16. 16. @wearesocial • 18 GROWTH IN INTERNET USERS SEP 2016 2,472% 354% 136% 90% 75% 70% 65% 56% 41% 33% 32% 32% 30% 27% 24% 22% 21% 21% 19% 18% 17% 11% 10% 8% 8% 8% 6% 0% 0% 0% 0% TIMOR-LESTE MYANMAR MONGOLIA INDIA NORTHKOREA PAPUANEWGUINEA LAOS MALDIVES BHUTAN NEPAL BANGLADESH CAMBODIA SRILANKA APACAVERAGE FIJI PHILIPPINES INDONESIA VIETNAM MACAU PAKISTAN THAILAND CHINA TAIWAN HONGKONG MALAYSIA JAPAN SINGAPORE AUSTRALIA BRUNEI SOUTHKOREA NEWZEALAND • Sources: UN; InternetWorldStats, ITU, CIA GLOBAL AVERAGE 19%
  17. 17. @wearesocial • 19 SEP 2016 SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: we are social we are social we are social 39% 58% 3% 0.02% -17% +18% -14% - SHARE OF WEB TRAFFIC: ASIA • Source: StatCounter, Q3 2016
  18. 18. @wearesocial • 20 SEP 2016 SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: we are social we are social we are social 58% 31% 11% 0.01% -7% +22% -13% +40% SHARE OF WEB TRAFFIC: OCEANIA • Source: StatCounter, Q3 2016
  19. 19. @wearesocial • 21 APAC SOCIAL MEDIA USAGE
  20. 20. @wearesocial • 22 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND we are social we are social we are social SOCIAL MEDIA USE SEP 2016 36% ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 69% 43%82% 58% 34% 12% 71% 20% 14% 43% 59% 53% 62% 68% 72%14% 47% 35% 28% 62% 66% 42% 5% • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
  21. 21. @wearesocial • 23 SEP 2016 APAC SOCIAL MEDIA USE ## TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM we are social we are social we are social 1.428 BILLION 35% 1.358 BILLION 33% • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
  22. 22. @wearesocial • 24 SOCIAL MEDIA USE SEP 2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION GLOBAL AVERAGE • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data. 82% 72% 71% 70% 69% 68% 66% 62% 62% 61% 59% 58% 53% 47% 43% 43% 42% 35% 34% 31% 28% 27% 23% 20% 20% 19% 14% 14% 12% 5% <0.01% SOUTHKOREA TAIWAN MALDIVES BRUNEI SINGAPORE HONGKONG NEWZEALAND MALAYSIA AUSTRALIA MACAU THAILAND CHINA PHILIPPINES MONGOLIA JAPAN VIETNAM FIJI APACAVERAGE INDONESIA BHUTAN TIMOR-LESTE CAMBODIA NEPAL MYANMAR SRILANKA LAOS PAKISTAN BANGLADESH INDIA PAPUANEWGUINEA NORTHKOREA
  23. 23. @wearesocial • 25 GROWTH IN SOCIAL MEDIA USE SEP 2016 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data. 189% 91% 76% 75% 67% 50% 46% 38% 36% 35% 33% 31% 30% 29% 28% 27% 27% 23% 19% 18% 15% 15% 13% 12% 12% 9% 4% 2% N/A N/A N/A MYANMAR LAOS TIMOR-LESTE CAMBODIA BANGLADESH NORTHKOREA SRILANKA PAKISTAN BHUTAN NEPAL VIETNAM PAPUANEWGUINEA MALDIVES PHILIPPINES CHINA MONGOLIA APACAVERAGE INDIA INDONESIA THAILAND BRUNEI NEWZEALAND MACAU FIJI MALAYSIA AUSTRALIA HONGKONG TAIWAN JAPAN SOUTHKOREA SINGAPORE GLOBAL AVERAGE 26%
  24. 24. @wearesocial • 26 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND we are social we are social we are social MOBILE SOCIAL USE SEP 2016 33% ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 65% 43%82% 58% 29% 10% 65% 16% 12% 36% 59% 46% 56% 61% 72%11% 44% 33% 23% 54% 57% 38% 4% • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
  25. 25. @wearesocial • 27 MOBILE SOCIAL SEP 2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION GLOBAL AVERAGE • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data. 82% 72% 66% 65% 65% 61% 59% 58% 57% 57% 56% 54% 46% 44% 43% 38% 36% 33% 29% 28% 23% 22% 20% 17% 16% 16% 12% 11% 10% 4% <0.01% SOUTHKOREA TAIWAN BRUNEI SINGAPORE MALDIVES HONGKONG THAILAND CHINA MACAU NEWZEALAND MALAYSIA AUSTRALIA PHILIPPINES MONGOLIA JAPAN FIJI VIETNAM APACAVERAGE INDONESIA BHUTAN TIMOR-LESTE CAMBODIA NEPAL MYANMAR LAOS SRILANKA PAKISTAN BANGLADESH INDIA PAPUANEWGUINEA NORTHKOREA
  26. 26. @wearesocial • 28 GROWTH IN MOBILE SOCIAL USE SEP 2016 165% 90% 77% 59% 59% 55% 55% 50% 50% 43% 41% 36% 33% 32% 31% 31% 27% 20% 19% 18% 18% 17% 16% 13% 13% 10% 7% 5% N/A N/A N/A MYANMAR NORTHKOREA LAOS CAMBODIA CHINA BANGLADESH TIMOR-LESTE SRILANKA APACAVERAGE BHUTAN MONGOLIA PAKISTAN THAILAND MALDIVES VIETNAM PHILIPPINES NEPAL INDIA INDONESIA NEWZEALAND PAPUANEWGUINEA BRUNEI TAIWAN FIJI MACAU MALAYSIA HONGKONG AUSTRALIA JAPAN SOUTHKOREA SINGAPORE GLOBAL AVERAGE 39% • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
  27. 27. @wearesocial • 29 APAC MOBILE PHONE USAGE
  28. 28. @wearesocial • 30 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND we are social we are social we are social MOBILE USE SEP 2016 105% MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 145% 137%113% 95% 126% 77% 198% 124% 66% 152% 122% 117% 142% 178% 139%83% 160% 94% 89% 127% 131% 124% 49% • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
  29. 29. @wearesocial • 31 MOBILE CONNECTIONS SEP 2016 MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS GLOBAL AVERAGE 313% 198% 178% 166% 160% 152% 145% 142% 139% 137% 131% 127% 126% 124% 124% 122% 122% 117% 113% 95% 94% 93% 89% 88% 83% 77% 73% 68% 66% 49% 13% MACAU MALDIVES HONGKONG CAMBODIA MONGOLIA VIETNAM SINGAPORE MALAYSIA TAIWAN JAPAN NEWZEALAND AUSTRALIA INDONESIA SRILANKA FIJI BRUNEI THAILAND PHILIPPINES SOUTHKOREA CHINA APACAVERAGE NEPAL TIMOR-LESTE BHUTAN BANGLADESH INDIA LAOS MYANMAR PAKISTAN PAPUANEWGUINEA NORTHKOREA • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
  30. 30. @wearesocial • 32 GROWTH IN MOBILE CONNECTIONS SEP 2016 175% 54% 23% 21% 18% 11% 11% 11% 11% 9% 8% 7% 7% 6% 6% 5% 5% 5% 4% 4% 4% 2% 2% 2% 1% 0% -1% -6% -15% -15% -28% MYANMAR MONGOLIA TIMOR-LESTE BHUTAN NORTHKOREA VIETNAM JAPAN FIJI BANGLADESH MACAU MALDIVES CAMBODIA INDIA NEPAL INDONESIA PAPUANEWGUINEA BRUNEI NEWZEALAND PHILIPPINES MALAYSIA APACAVERAGE HONGKONG AUSTRALIA SOUTHKOREA CHINA TAIWAN SINGAPORE SRILANKA THAILAND PAKISTAN LAOS GLOBAL AVERAGE 10% • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
  31. 31. @wearesocial • 33 APAC COUNTRY SNAPSHOTS
  32. 32. @wearesocial • 34 AUSTRALIA
  33. 33. @wearesocial • 35 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 24.1 URBANISATION: 90% 21.2 PENETRATION: 88% 15.0 PENETRATION: 62% 30.6 vs. POPULATION: 127% 13.0 PENETRATION: 54% DIGITAL IN AUSTRALIA
  34. 34. @wearesocial • 36 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social = +9% +2% +5%
  35. 35. @wearesocial • 37 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.5 1.3 1.9 1.5 1.2 0.9 0.6 0.4 1.4 1.9 1.3 0.9 0.6 0.5 15,000,000 53% 47% 6% 3% 3% 18% 9% 9% 26% 13% 13% 19% 10% 9% 14% 8% 6% 10% 6% 4% 7% 4% 3%
  36. 36. @wearesocial • 38 BANGLADESH
  37. 37. @wearesocial • 39 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 162.0 URBANISATION: 35% 53.9 PENETRATION: 33% 22.0 PENETRATION: 14% 134.4 vs. POPULATION: 83% 18.0 PENETRATION: 11% DIGITAL IN BANGLADESH
  38. 38. @wearesocial • 40 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +32% +67% +11% +55%
  39. 39. @wearesocial • 41 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.9 2.8 1.0 0.2 0.1 0.02 0.02 2.3 8.2 4.7 1.2 0.3 0.1 0.1 22,000,000 23% 77% 15% 4% 11% 50% 13% 37% 26% 5% 21% 6% 1% 5% 1.7% 0.4% 1.3% 0.5% 0.1% 0.4% 0.5% 0.1% 0.4%
  40. 40. @wearesocial • 42 BHUTAN
  41. 41. @wearesocial • 43 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 779 URBANISATION: 39% 310 PENETRATION: 40% 240 PENETRATION: 31% 689 vs. POPULATION: 88% 220 PENETRATION: 28% DIGITAL IN BHUTAN
  42. 42. @wearesocial • 44 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +41% +36% +21% +43%
  43. 43. @wearesocial • 45 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 17 39 29 8 2 1 2 20 51 47 17 6 1 2 240,000 40% 60% 15% 7% 8% 37% 16% 21% 31% 12% 19% 10% 3% 7% 4% 1.0% 2.6% 0.7% 0.2% 0.5% 1.7% 0.7% 1.0%
  44. 44. @wearesocial • 46 BRUNEI DARUSSALAM
  45. 45. @wearesocial • 47 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 426 URBANISATION: 78% 319 PENETRATION: 75% 300 PENETRATION: 70% 521 vs. POPULATION: 122% 280 PENETRATION: 66% DIGITAL IN BRUNEI DARUSSALAM
  46. 46. @wearesocial • 48 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social = +15% +5% +17%
  47. 47. @wearesocial • 49 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 6 32 47 29 13 5 3 6 40 63 34 15 5 5 300,000 44% 56% 4% 2% 2% 24% 11% 13% 37% 16% 21% 21% 10% 11% 9% 4% 5% 3% 2% 2% 2% 1% 2%
  48. 48. @wearesocial • 50 CAMBODIA
  49. 49. @wearesocial • 51 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 15.7 URBANISATION: 21% 5.0 PENETRATION: 32% 4.2 PENETRATION: 27% 26.0 vs. POPULATION: 166% 3.5 PENETRATION: 22% DIGITAL IN CAMBODIA
  50. 50. @wearesocial • 52 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +32% +75% +7% +59%
  51. 51. @wearesocial • 53 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 230 787 492 84 28 13 7 270 1,078 895 206 69 23 16 4,200,000 39% 61% 12% 5% 6% 44% 19% 26% 33% 12% 21% 7% 2% 5% 2.3% 0.7% 1.6% 0.8% 0.3% 0.5% 0.5% 0.2% 0.4%
  52. 52. @wearesocial • 54 CHINA
  53. 53. @wearesocial • 55 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 1,379 URBANISATION: 57% 721 PENETRATION: 52% 806 PENETRATION: 58% 1,314 vs. POPULATION: 95% 806 PENETRATION: 58% DIGITAL IN CHINA
  54. 54. @wearesocial • 56 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +11% +28% +1% +59%
  55. 55. @wearesocial • 57 FIJI
  56. 56. @wearesocial • 58 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 895 URBANISATION: 54% 415 PENETRATION: 46% 380 PENETRATION: 42% 1,110 vs. POPULATION: 124% 340 PENETRATION: 38% DIGITAL IN FIJI
  57. 57. @wearesocial • 59 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +24% +12% +11% +13%
  58. 58. @wearesocial • 60 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 20 59 57 29 13 5 2 21 63 62 30 12 5 4 380,000 48% 52% 11% 5% 6% 32% 15% 17% 31% 15% 16% 16% 8% 8% 6.6% 3.4% 3.2% 2.7% 1.3% 1.4% 1.4% 0.4% 0.9%
  59. 59. @wearesocial • 61 HONG KONG
  60. 60. @wearesocial • 62 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 7.3 URBANISATION: 100% 6.2 PENETRATION: 85% 5.0 PENETRATION: 68% 13.0 vs. POPULATION: 178% 4.5 PENETRATION: 61% DIGITAL IN HONG KONG
  61. 61. @wearesocial • 63 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +8% +4% +2% +7%
  62. 62. @wearesocial • 64 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 120 491 930 594 284 181 129 97 418 704 506 286 176 110 5,000,000 54% 46% 4% 2% 2% 18% 10% 8% 33% 19% 14% 22% 12% 10% 11% 6% 6% 7% 4% 4% 5% 3% 2%
  63. 63. @wearesocial • 65 INDIA
  64. 64. @wearesocial • 66 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 1,319 URBANISATION: 33% 462 PENETRATION: 35% 153 PENETRATION: 12% 1,012 vs. POPULATION: 77% 130 PENETRATION: 10% DIGITAL IN INDIA
  65. 65. @wearesocial • 67 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +90% +23% +7% +20%
  66. 66. @wearesocial • 68 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 4 16.5 10.6 3.6 1.7 0.7 0.3 12 49.1 35.5 12.5 4.2 2.1 0.9 153,000,000 24% 76% 10% 2% 8% 43% 11% 32% 30% 7% 23% 11% 2% 8% 3.8% 1.1% 2.7% 1.8% 0.4% 1.4% 0.8% 0.2% 0.6%
  67. 67. @wearesocial • 69 INDONESIA
  68. 68. @wearesocial • 70 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 259.1 URBANISATION: 55% 88.1 PENETRATION: 34% 88.0 PENETRATION: 34% 326.3 vs. POPULATION: 126% 76.0 PENETRATION: 29% DIGITAL IN INDONESIA
  69. 69. @wearesocial • 71 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +21% +19% +6% +19%
  70. 70. @wearesocial • 72 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 8 14.7 9.2 3.5 1.2 0.3 0.3 8 19.0 15.6 5.6 1.7 0.4 1.3 88,000,000 41% 59% 18% 9% 9% 38% 17% 21% 28% 10% 18% 10% 4% 6% 3.2% 1.3% 1.9% 0.8% 0.3% 0.5% 1.8% 0.3% 1.5%
  71. 71. @wearesocial • 73 JAPAN
  72. 72. @wearesocial • 74 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 126.4 URBANISATION: 94% 118.0 PENETRATION: 93% 54.5 PENETRATION: 43% 173.3 vs. POPULATION: 137% 54.5 PENETRATION: 43% DIGITAL IN JAPAN
  73. 73. @wearesocial • 75 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +8% [N/A] +11% [N/A]
  74. 74. @wearesocial • 76 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.3 2.2 4.1 2.9 1.6 0.6 0.20.3 2.2 3.8 3.3 2.2 1.0 0.5 25,000,000 48% 52% 1% 1% 1% 18% 9% 9% 32% 16% 15% 25% 12% 13% 15% 7% 9% 6% 2% 4% 3% 1% 2%
  75. 75. @wearesocial • 77 LAOS
  76. 76. @wearesocial • 78 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 6.86 URBANISATION: 40% 1.40 PENETRATION: 20% 1.30 PENETRATION: 19% 5.03 vs. POPULATION: 73% 1.10 PENETRATION: 16% DIGITAL IN LAOS
  77. 77. @wearesocial • 79 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +65% +91% -28% +77%
  78. 78. @wearesocial • 80 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 110 227 154 50 18 5 2 110 282 213 81 38 13 6 1,300,000 43% 57% 17% 8% 8% 39% 17% 22% 28% 12% 16% 10% 4% 6% 4.3% 1.4% 2.9% 1.3% 0.3% 1.0% 0.6% 0.2% 0.4%
  79. 79. @wearesocial • 81 MACAU
  80. 80. @wearesocial • 82 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 592 PENETRATION: 100% 460 PENETRATION: 78% 360 PENETRATION: 61% 1,851 vs. POPULATION: 313% 340 PENETRATION: 57% DIGITAL IN MACAU
  81. 81. @wearesocial • 83 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +19% +13% +9% +13%
  82. 82. @wearesocial • 84 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 8 39 80 35 18 7 6 6 34 69 32 14 6 5 360,000 54% 46% 4% 2% 2% 20% 11% 9% 41% 22% 19% 19% 10% 9% 9% 5% 4% 4% 2% 2% 3% 2% 1%
  83. 83. @wearesocial • 85 MALAYSIA
  84. 84. @wearesocial • 86 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 30.5 URBANISATION: 75% 21.7 PENETRATION: 71% 19.0 PENETRATION: 62% 43.4 vs. POPULATION: 142% 17.0 PENETRATION: 56% DIGITAL IN MALAYSIA
  85. 85. @wearesocial • 87 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +8% +12% +4% +10%
  86. 86. @wearesocial • 88 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.6 2.4 2.7 1.5 0.8 0.3 0.1 0.6 3.1 3.7 1.8 0.9 0.4 0.2 19,000,000 44% 56% 6% 3% 3% 29% 12% 16% 34% 14% 19% 17% 8% 9% 9% 4% 5% 4% 2% 2% 1.5% 0.4% 1.0%
  87. 87. @wearesocial • 89 THE MALDIVES
  88. 88. @wearesocial • 90 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 367 URBANISATION: 47% 270 PENETRATION: 74% 260 PENETRATION: 71% 725 vs. POPULATION: 198% 240 PENETRATION: 65% DIGITAL IN THE MALDIVES
  89. 89. @wearesocial • 91 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +56% +30% +8% +32%
  90. 90. @wearesocial • 92 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 7 25.7 35.3 12.8 4.8 1.6 0.7 10 48.8 73.3 27.7 9.8 3.3 1.6 260,000 34% 66% 6% 3% 4% 28% 10% 19% 41% 13% 28% 15% 5% 11% 6% 2% 4% 1.9% 0.6% 1.2% 0.9% 0.3% 0.6%
  91. 91. @wearesocial • 93 MONGOLIA
  92. 92. @wearesocial • 94 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 2.98 URBANISATION: 73% 1.50 PENETRATION: 50% 1.40 PENETRATION: 47% 4.77 vs. POPULATION: 160% 1.30 PENETRATION: 44% DIGITAL IN MONGOLIA
  93. 93. @wearesocial • 95 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +136% +27% +54% +41%
  94. 94. @wearesocial • 96 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 110 196 234 114 57 19 13 99 190 224 90 34 11 11 1,400,000 53% 47% 15% 8% 7% 28% 14% 14% 33% 17% 16% 15% 8% 6% 6% 4% 2% 2.2% 1.4% 0.8% 1.7% 0.9% 0.8%
  95. 95. @wearesocial • 97 MYANMAR
  96. 96. @wearesocial • 98 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 54.1 URBANISATION: 35% 11.8 PENETRATION: 22% 11.0 PENETRATION: 20% 36.6 vs. POPULATION: 68% 9.0 PENETRATION: 17% DIGITAL IN MYANMAR
  97. 97. @wearesocial • 99 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +354% +189% +175% +165%
  98. 98. @wearesocial • 100 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.4 1.9 1.1 0.3 0.1 0.1 0.03 0.7 3.4 2.0 0.6 0.2 0.1 0.1 11,000,000 36% 64% 9% 3% 6% 49% 17% 31% 28% 10% 18% 8% 3% 5% 3.1% 1.3% 1.7% 1.8% 0.7% 1.2% 0.8% 0.2% 0.6%
  99. 99. @wearesocial • 101 NEPAL
  100. 100. @wearesocial • 102 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 28.7 URBANISATION: 19% 11.7 PENETRATION: 41% 6.5 PENETRATION: 23% 26.7 vs. POPULATION: 93% 5.6 PENETRATION: 20% DIGITAL IN NEPAL
  101. 101. @wearesocial • 103 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +33% +35% +6% +27%
  102. 102. @wearesocial • 104 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.3 1.0 0.6 0.1 0.0 0.02 0.04 0.6 1.7 1.5 0.3 0.1 0.1 0.1 6,500,000 33% 67% 13% 4% 8% 42% 16% 26% 33% 10% 23% 7% 2% 5% 2.3% 0.6% 1.8% 1.5% 0.3% 1.2% 1.7% 0.6% 1.2%
  103. 103. @wearesocial • 105 NEW ZEALAND
  104. 104. @wearesocial • 106 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 4.55 URBANISATION: 86% 4.16 PENETRATION: 92% 3.00 PENETRATION: 66% 5.98 vs. POPULATION: 131% 2.60 PENETRATION: 57% DIGITAL IN NEW ZEALAND
  105. 105. @wearesocial • 107 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social = +15% +5% +18%
  106. 106. @wearesocial • 108 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 3,000,000 59% 41% 8% 4% 4% 20% 10% 10% 24% 12% 12% 17% 9% 8% 14% 8% 6% 10% 6% 4% 7% 4% 3% 120 296 356 282 252 178 133 110 309 361 232 180 116 90
  107. 107. @wearesocial • 109 NORTH KOREA
  108. 108. @wearesocial • 110 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 25.22 URBANISATION: 61% 0.014 PENETRATION: <0.1% 0.012 PENETRATION: <0.1% 3.31 vs. POPULATION: 13% 0.010 PENETRATION: <0.1% DIGITAL IN NORTH KOREA
  109. 109. @wearesocial • 111 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +75% +50% +18% +90%
  110. 110. @wearesocial • 112 PAKISTAN
  111. 111. @wearesocial • 113 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 190.9 URBANISATION: 39% 34.4 PENETRATION: 18% 27.0 PENETRATION: 14% 126.3 vs. POPULATION: 66% 22.0 PENETRATION: 12% DIGITAL IN PAKISTAN
  112. 112. @wearesocial • 114 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +18% +38% -15% +36%
  113. 113. @wearesocial • 115 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.8 3.1 1.6 0.4 0.2 0.1 0.04 2.7 9.0 6.4 2.0 0.7 0.2 0.1 27,000,000 22% 78% 13% 3% 10% 44% 11% 33% 29% 6% 24% 9% 1% 7% 3.3% 0.6% 2.7% 0.9% 0.2% 0.7% 0.7% 0.2% 0.5%
  114. 114. @wearesocial • 116 PAPUA NEW GUINEA
  115. 115. @wearesocial • 117 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 7.70 URBANISATION: 13% 0.72 PENETRATION: 9% 0.42 PENETRATION: 5% 3.80 vs. POPULATION: 49% 0.33 PENETRATION: 4% DIGITAL IN PAPUA NEW GUINEA
  116. 116. @wearesocial • 118 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +70% +31% +5% +18%
  117. 117. @wearesocial • 119 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 28 69 41 15 5 1 4 31 97 74 32 14 5 7 420,000 39% 61% 14% 7% 7% 39% 16% 23% 27% 10% 18% 11% 4% 7% 4.5% 1.3% 3.2% 1.4% 0.3% 1.1% 2.6% 1.0% 1.6%
  118. 118. @wearesocial • 120 THE PHILIPPINES
  119. 119. @wearesocial • 121 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 101.5 URBANISATION: 44% 54.0 PENETRATION: 53% 54.0 PENETRATION: 53% 119.2 vs. POPULATION: 117% 47.0 PENETRATION: 46% DIGITAL IN THE PHILIPPINES
  120. 120. @wearesocial • 122 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +22% +29% +4% +31%
  121. 121. @wearesocial • 123 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 4.5 9.5 7.6 3.6 1.9 1.0 0.5 3.8 9.0 7.5 3.3 1.3 0.7 0.4 54,000,000 52% 48% 13% 7% 6% 35% 18% 17% 28% 14% 14% 13% 7% 6% 6% 4% 2% 3% 2% 1% 2% 1% 1%
  122. 122. @wearesocial • 124 SINGAPORE
  123. 123. @wearesocial • 125 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 5.65 URBANISATION: 100% 4.70 PENETRATION: 83% 3.90 PENETRATION: 69% 8.22 vs. POPULATION: 145% 3.70 PENETRATION: 65% DIGITAL IN SINGAPORE
  124. 124. @wearesocial • 126 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +6% [N/A] -1% [N/A]
  125. 125. @wearesocial • 127 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 57 338 623 409 231 142 5355 402 743 442 241 141 60 3,900,000 47% 53% 3% 1% 1% 19% 9% 10% 35% 16% 19% 22% 10% 11% 12% 6% 6% 7% 4% 4% 3% 1% 2%
  126. 126. @wearesocial • 128 SOUTH KOREA
  127. 127. @wearesocial • 129 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 50.4 URBANISATION: 83% 45.3 PENETRATION: 90% 41.5 PENETRATION: 82% 57.1 vs. POPULATION: 113% 41.5 PENETRATION: 82% DIGITAL IN SOUTH KOREA
  128. 128. @wearesocial • 130 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social = [N/A] +2% [N/A]
  129. 129. @wearesocial • 131 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 1.2 2.3 2.1 1.1 0.6 0.2 0.04 1.1 2.7 2.8 1.6 0.9 0.3 0.1 17,000,000 44% 56% 13% 7% 6% 29% 13% 16% 29% 13% 16% 16% 6% 9% 9% 4% 5% 3.1% 1.1% 2.0% 0.7% 0.2% 0.5%
  130. 130. @wearesocial • 132 SRI LANKA
  131. 131. @wearesocial • 133 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 20.76 URBANISATION: 18% 6.23 PENETRATION: 30% 4.10 PENETRATION: 20% 25.83 vs. POPULATION: 124% 3.30 PENETRATION: 16% DIGITAL IN SRI LANKA
  132. 132. @wearesocial • 134 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +30% +46% -6% +50%
  133. 133. @wearesocial • 135 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 72 447 436 157 56 22 10 300 966 992 444 130 52 26 4,100,000 29% 71% 9% 2% 7% 34% 11% 23% 35% 11% 24% 15% 4% 11% 4.5% 1.4% 3.2% 1.8% 0.5% 1.3% 0.9% 0.2% 0.6%
  134. 134. @wearesocial • 136 TAIWAN
  135. 135. @wearesocial • 137 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 23.5 URBANISATION: 78% 20.6 PENETRATION: 88% 17.0 PENETRATION: 72% 32.6 vs. POPULATION: 139% 17.0 PENETRATION: 72% DIGITAL IN TAIWAN
  136. 136. @wearesocial • 138 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +10% +2% = +16%
  137. 137. @wearesocial • 139 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.6 1.6 2.4 1.9 1.2 0.6 0.2 0.5 1.6 2.3 1.9 1.1 0.5 0.2 17,000,000 51% 49% 6% 3% 3% 19% 10% 10% 28% 14% 14% 23% 12% 11% 14% 7% 6% 7% 4% 3% 3% 1% 1%
  138. 138. @wearesocial • 140 THAILAND
  139. 139. @wearesocial • 141 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 68.1 URBANISATION: 52% 41.0 PENETRATION: 60% 40.0 PENETRATION: 59% 82.8 vs. POPULATION: 122% 40.0 PENETRATION: 59% DIGITAL IN THAILAND
  140. 140. @wearesocial • 142 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +17% +18% -15% +33%
  141. 141. @wearesocial • 143 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 2.3 5.9 5.7 3.1 1.6 0.7 0.3 2.2 6.3 6.2 3.1 1.4 0.7 0.5 40,000,000 49% 51% 10% 5% 5% 31% 15% 16% 30% 14% 16% 16% 8% 8% 8% 4% 4% 4% 2% 2% 2% 1% 1%
  142. 142. @wearesocial • 144 TIMOR-LESTE
  143. 143. @wearesocial • 145 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 1.20 PENETRATION: 33% 0.34 PENETRATION: 28% 0.33 PENETRATION: 28% 1.06 vs. POPULATION: 89% 0.27 PENETRATION: 23% DIGITAL IN TIMOR-LESTE
  144. 144. @wearesocial • 146 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +2,472% +76% +23% +55%
  145. 145. @wearesocial • 147 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 25 59 27 6 1.3 0.5 1.0 44 100 58 13 4 1.0 4 330,000 35% 65% 20% 7% 13% 46% 17% 29% 25% 8% 17% 5% 2% 4% 1.5% 0.4% 1.2% 0.4% 0.1% 0.3% 1.3% 0.3% 1.0%
  146. 146. @wearesocial • 148 VIETNAM
  147. 147. @wearesocial • 149 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 93.9 URBANISATION: 34% 49.5 PENETRATION: 53% 40.0 PENETRATION: 43% 143.0 vs. POPULATION: 152% 34.0 PENETRATION: 36% DIGITAL IN VIETNAM
  148. 148. @wearesocial • 150 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +21% +33% +11% +31%
  149. 149. @wearesocial • 151 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 3.3 6.5 5.6 2.0 0.8 0.3 0.1 3.5 7.2 7.1 2.4 0.9 0.4 0.2 40,000,000 46% 54% 17% 8% 9% 34% 16% 18% 32% 14% 18% 11% 5% 6% 4% 2% 2% 1.7% 0.8% 0.9% 0.7% 0.2% 0.5%
  150. 150. @wearesocial • 156 WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO LEARN MORE ABOUT HOW WE CAN HELP YOU TOO, VISIT WEARESOCIAL.COM.

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