Our final book for SCT Study Away.

1. SCT Study Away
STUDYAWAY
Spring 2011
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2. Spring 2011
Our Team
Megan Margeson‐ Account Manager
Alex Fiore‐ Copywriter
Tony Kratz‐ Art Director
Steve Fleming‐ Crea:ve Director
Theon Freeman‐ Research
Jacquelyn Nestor‐ Group Account Director
Mike Agrusa‐ Execu:ve Copywriter
Alex Kipphut‐ Execu:ve Crea:ve Director
Diamond Edge Communica:ons

3. Contents
1 LeEer from the Account Manager
2‐4 Survey
5 Montreal Email Blast
6 HTML Email
7‐10 Media Usage Guide
11‐12 Spring Fling
13 Postcard/Invita:on to Informa:on Session
14 Follow Up Email aTer Spring Fling
15 Findings & Recap
16 Sugges:ons

4. LeEer from the Account Manager
The SCT Study Away account has proved to be a great and
extremely beneficial account. Since the account was school
affiliated we faced some challenges with restric:ons and limits
on what we could do. However, as a team I feel we came up
with great solu:ons.
Throughout the semester I kept in close contact with our
client, and made sure she approved any work so that she was
comfortable with our team and what we were producing. With
the challenges we were presented with, we provided a crea:ve
strategy and solu:on for them.
Overall, the experience to work in a student run agency, with
real clients has been an amazing experience that we have really
benefiEed from this semester. We faced challenges but
overcame them and kept moving forward. This semester proved
to be a learning experience and a challenge, but has prepared us
for our future in the adver:sing world.
Megan Margeson
Account Manager, SCT Study Away
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5. Survey
The School of CommunicaAons and Theater offers study away opportuniAes in London, Dublin,
Montreal and Los Angeles, which provide enriched academics as well as valuable work
experience. Gain a new perspecAve on your academic studies, experience a different
culture and develop skills to give you an edge in today’s compeAAve environment.
1. Expected GraduaAon Date:
2. Major:
3. Are you familiar with the SCT Study Away programs?
Yes No
4. If yes, how did you hear about them? Please choose all that apply.
Email
InformaAon Session
Professor
AdverAsement
SCT Study Away Office
Advising Session
Other (Please specify in the text box below)
5. Which of the following factors do you consider most important when deciding whether
or not to study abroad? Please choose all that apply.
Cost
DuraAon of trip
Courses offered
Available locaAons
Parents
ApplicaAon process
Safety
Distance
Other (Please specify in the text box below)
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6. Survey (cont.)
6. If their permission is required, what factors would influence your parents’ decision to
allow you to study abroad? Please choose all that apply.
Cost
DuraAon of trip
LocaAon
Travel Experience
Level of educaAon
Safety
Distance
Other (Please specify in the text box below)
7. Would you be interested in a`ending study away informaAon sessions?
Yes No
8. Would you be interested in the study away programs if you were able to receive elecAve
credits?
Yes No
Please use the text box below if you'd like to expand upon your answer
9. Which domesAc SCT Study Away program would you be most interested in a`ending.
Please rank the following locaAons depending on your level of interest.
Very Interested Interested Neutral Somewhat Interested Not Interested
Washington D.C.
Los Angeles
New York
Other (If you chose "other," please indicate what locaAon)
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7. Survey (cont.)
10. Which internaAonal SCT Study Away program would you be most interested in
a`ending? Please rank the following locaAons depending on your level of interest.
Very Interested Interested Neutral Somewhat Interested Not Interested
Dublin, Ireland
Johannesburg, South Africa
London, United Kingdom
Montreal, Canada
Other (If you chose "other," please indicate what locaAon)
3. Which semester are you most interested in studying away?
Fall
Spring
Summer I or II
12. Which year are you most interested in studying away?
Freshman
Sophomore
Junior
Senior
13. How much addiAonal funding (scholarships) would be needed to make studying away a
realisAc possibility?
$0‐$499
$500‐ $999
$1000‐ $1999
$2000‐ $2499
$2500‐ $3000
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8. Montreal Email Blast
Subject Line: Love video games? Learn how to make them this summer!
Dear Students,
Do you have a strong interest in video games? Well, how
would you like to receive college credit for learning more about them? The School
of Communica:ons and Theatre here at Temple University is offering a Study Away
program in the video game industry this summer in Montreal, QC.
The Montreal Study Away program offers students a 6‐
credit semester in which they will be provided with an overview of the industry, an
introduc:on to some basic development/design/team skills associated with
produc:on, and the surroundings of Montreal’s hub of game development in
North America. More details can be found on the program website at hEp://
sct.temple.edu/web/undergraduate/study‐abroad/montreal‐program/.
The deadline to apply for the Montreal Study Away
program this summer is right around the corner! All applica:ons are to be
submiEed by Tuesday, March 15th. To apply, please visit the program website and
contact SCT Study Away Director, Erin Palmer at erinj@temple.edu.
If you would like more informa:on on specifics of the
program, you may set up an appointment to learn more about the programs, by
contac:ng sctsa@temple.edu or by visi:ng our website: hEp://sct.temple.edu/
web/undergraduate/study‐abroad/.
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9. HTML Email
The School of Communica:ons and Theater offers study away opportuni:es in London, Dublin,
Montreal and Los Angeles, which provide enriched academics as well as valuable work
experience. Gain a new perspec:ve on your academic studies, experience a different culture and
develop skills to give you an edge in today’s compe::ve environment.
To learn more about the programs, set up an appointment by contac:ng sctsa@temple.edu. Or
to apply, please visit the program website and contact SCT Study Away Director, Erin Palmer at
erinj@temple.edu.
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10. Media Usage Guide
Media Usage Guide – SCT Study Away
Facebook Page:
• No Gender
• No Birthdate (if kept, the date the program originated)
• Treat as program promo:onal page, not as a personal page.
• Cap:ons on all the pictures to describe what they are.
• Make profile picture an aErac:ve picture of a landmark with students posing in front of it.
• Create individual tabs for each program.
• Give descrip:ons of each program under the each tab’s info sec:on
• Links to different groups (Dublin Study Away Summer 2011, London Study Away Fall 2011,
etc.)
• Invite friends to Fan Page
• Use this page for updates rather than the fan page because these updates will appear in
people’s news feed and the fan page updates will not.
• Include a link to TwiEer page.
• Post updates about news concerning each loca:on, each program, and possibly previous
Study Away students’ career path updates
• Post student anecdotes and blog stories (or links to them) about their experiences
studying away.
• Try to post updates 3‐6 :mes per week.
• Use TinyURLs when pos:ng links to save characters on your posts and tweets.
Updates per week:
Week 1: Welcome students back for the semester, introduce study away to freshmen and
reintroduce it to returning students. Update about 3‐5 that week.
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11. Media Usage Guide (cont.)
Week 2‐5: Post updates encouraging people to come to the informa:on session and remind
them about deadlines.
Week 6‐9: Con:nuing promo:ng informa:on sessions and deadlines. Tweet at applicants/
interested students reminding them to adhere to deadlines.
Week 10‐15: Promote informa:on sessions, post links to promo:onal and informa:onal
materials on the web, give updates to students commiEed to studying away about what
they may need, welcome back returning Study Away students.
All of these suggesAons can be overlapped between weeks when appropriate.
Examples:
Week 1: Welcome back SCT students! To anyone interested in a great opportunity to study
abroad, check out the SCT programs: (:nyURL)
Week 2‐5: Informa:on session for Summer 2011 Study Away will be held February, 13th. For
more informa:on: (:nyURL).
• Deadlines are fast approaching! Remember to get your essays and applica:ons in to Erin
Palmer as soon as possible.
Week 6‐9: @templeSCTstudent Nice seeing you at the informa:on session! Remember to get
your applica:on in by March 1st!
• Don’t miss the final informa:on session regarding the Study Away program! April 22nd at
4:00 in Alter Hall, room 123.
Week 10‐15: Hope you all are excited to Study Away this summer! If you have any ques:ons
feel free to email me (link to email address)
• Please refer to our pre‐departure page to make sure you have everything ready before
you leave! (:nyURL to pre‐departure page).
• Welcome back returning Study Away students! Share your experience with us and other
future Study Away students by blogging about it! (:nyURL to the blog website)
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12. Media Usage Guide (cont.)
Linking Twi`er to Facebook:
• Enable the Facebook app that posts TwiEer updates to your Facebook statuses as well.
• Steps to do this:
1. Sign into TwiEer account
2. Open new tab and sign into Facebook account
3. Go to TwiEer’s fan page on Facebook
4. Click “Go to App” under picture
5. Click “Allow”
6. Check box that says “Allow TwiEer to post updates to Facebook Profile”
7. New window will pop up reques:ng further permission, click “Allow”
8. Under app permissions, make such Facebook Profile box is checked.
9. If done correctly, a green check mark will come up next to top headline that says,
“Your Facebook & TwiEer accounts are connected!”
10. Must now TwiEer posts will come up on Facebook, but not visa versa.
How to Create TinyURLs
1. Go to www.bitly.com
2. Type the website URL in the space provided.
3. Click shorten.
4. Copy and paste the shortened URL to put in your tweets.
How to Create Custom Tabs for Facebook Page
1. Log‐In to Facebook and search for the Sta:c FBML applica:on
2. Visit their page and click “Add to my page” under the profile picture.
3. Go back to your page and click “edit page.”
4. Under applica:ons, find FBML and click “edit.”
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13. Media Usage Guide (cont.)
5. Edit the :tle and content in the spaces provided and click “save changes.”
6. Go back to your page and click the “+” that is on the top row of tabs.
7. A drop down menu will appear and you can click the tab you just customized.
Program Website Guide
• Update pictures.
• Update blog posts of previous Study Away students sharing anecdotes of their
experiences studying away.
• Add more pictures for each loca:on.
• Add a link to each applica:on below the descrip:on for each.
• Take away the links on the side to each program since you can click the image :tles
directly.
• Make the link to the photo gallery more evident (maybe move it up or make the link
bigger.
• Maybe do the same for the scholarships.
• Have a separate sec:on for the links to the blogs. (link the pre‐departure sec:on).
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14. Spring Fling
To aEract people to the SCT Study Away program as well as
the informa:on session, we decided to set up a stand during
the Spring Fling fes:vi:es one week prior to the informa:on
session. Along with passing out postcard invita:ons to the
informa:on session, we made a game to aEract interest and
traffic to the stand so that we could inform students about
the programs and aEain their email addresses of interested
students to add to Study Away’s email listserv.
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15. Spring Fling (cont.)
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16. Postcard/Invita:on to
Informa:on Session
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17. Follow Up Email aTer
Spring Fling
Subject Line: Thanks for stopping by our table!
Dear Student,
I first wanted to thank you so much for stopping by the Study Away table during Spring Fling this
past week. I hope you enjoyed receiving more informa:on about the programs, par:cipa:ng in
our fun liEle jeopardy game, and, of course, the wonderful refreshments.
As fun as it was, it may be :me to start thinking about if studying away is really something you
want to do. If it’s a real interest of yours, we strongly encourage you to aEend the informa:on
session coming up this Wednesday, April 27th at 2 pm in Annenberg Hall, room 3.
Along with general informa:on and more delicious refreshments, former study away students
will stop by to discuss their experiences in the program and the tremendous benefit it provided
them. Also, to make sure you aren’t discouraged or overwhelmed, we will address any common
concerns of previous students. ATer that, discussion will be open to allow students to voice any
further ques:ons or concerns they might have.
So, if you’re interested in the programs and have some free :me, swing by our informa:on
session this coming Wednesday. You won’t want to miss out on such a life changing opportunity.
Hope to see you soon,
Eric Palmer
P.S.‐ If you can’t make the informa:on session, if you would like more informa:on on specifics of
the program, you may set up an appointment to learn more about the programs, by contac:ng
sctsa@temple.edu or by visi:ng our website: hEp://sct.temple.edu/web/undergraduate/study‐
abroad/.
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18. Findings & Recap
• Many students from other schools
within Temple did not know about the
Study Away program
• Many students also did not know that
they could s:ll go through the Study
Away program if they were not in the
School of Communica:ons and Theater
• Received a lot of great feedback from
the Spring Fling Table, the game
grabbed peoples aEen:on and got them
involved in the table
• Received a number of names and emails
students interested in SCT Study Away
programs
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19. Sugges:ons
• Use the social media guide to interest
and target students at the correct
:mes
• Add more pictures to the website to
create more interest
• Update the website more frequently
so interested students can see the
most current informa:on and student
feedback
• Get involved in school related events
to get the word out about Study Away
to students who may not know about
the program
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20. Thank You!
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