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PoultryCast Sponsor Report Sep Oct 2008


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PoultryCast Sponsor Report Sep Oct 2008

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PoultryCast Sponsor Report Sep Oct 2008

  1. 1. Sponsor Report September/October 2008
  2. 2. A Note from Sept/Oct Sponsor Report the host PoultryCast Impression Stats Market volatility in general speaks vol- umes about the consumers willingness to pay and producers ability to con- tinue in light of today’s serious market 16,000 extremes. Where two months ago the issue was high feed costs, those feed 14,000 costs are down sharply as fund specu- 12,000 lators looked to raise cash from any Banner Impressions available source including the liquida- 10,000 tion of commodity positions. 8,000 Email Impressions The good news is that poultry is po- 6,000 sitioned to benefit from an economic 4,000 downturn as a lower-cost protein. The Podcast Impressions challenge comes as those fast moving 2,000 markets may have caught companies - with too much product in cold stor- Sep Oct Total age and too much feed hedged. Those resultant margin calls tend to make lenders unfriendly as you return to the table for next year’s operating loans. At least two major ethanol companies, PoultryCast Downloads source for both consumer biofuels and agriculture’s Distillers Dried Grains feedstuffs, have declared bankruptcy as Podcast Downloads they were on the wrong side of those price moves of historic proportion. “Agriculture’s New Golden Era” may September still be intact, but certainly some of the bloom has faded from the ‘rows’. October Interesting times... keeping up with our producers questions and concerns 1,953 make for interesting podcasts as well. Ned 1,982 Arthur
  3. 3. Sept/Oct Sponsor Report Events Attended Sept/Oct Facts • International DDGs Conference 16 shows were produced 245 average downloads per episode in September/October 3,935 total podcasts downloaded Interviews 7,870 podcast impressions 4,904 email impressions 65 interviews conducted 1,428 banner impressions 14,202 total impressions See Who’s Listening
  4. 4. sept/oct Sponsor Report “The reach is great. With Benefits of Podcasting my busy schedule I can not get or talk to as many • Enhance customer intimacy. people as you do. In 30 minutes once to twice a • Engage decision makers and influencers. week I can get bits and pieces that help me be • Share product messages and stories more dynamically than most other media. more informed” • Connect with customers where traditional marketing/sales do not. - PoultryCast • Deliver valuable insight to customers like no other company. Listener • Integrate with other components of the marketing mix. • Provide a convenient source of information that can be listened to where and when they wish. • Feedback sought regularly through Web comments, surveys, email feedback, and toll-free telephone. • Incredibly flexible and responsive – Changes to content and format are made quickly in response to customer interests and recommendations. • Coverage of industry events, promotion, and travel are included as part of the sponsorship without additional expense. Truffle Connects you and your Key influencers & Decision Makers • Producers of the most downloaded agricultural podcasts • Largest source of online interviews • Widest array of agricultural sponsorship • Sophisticated member tracking • Relationships with international media and information sources • Preferred conference content distribution partner • Information people are asking for • Integrated content management
  5. 5. For more information contact Aaron Gilbertie 317.690.7097