BYO Bring Your OwnAlternate Distribution Models                     Dr. Augustine Fou                     Tom Cunniff     ...
Executive Summary      “Water is by far the heaviest and most      voluminous component of many CPG      products – thus r...
Crystal Light vs Vitamin Water              vs  Crystal Light drink mix means that water, which  makes up 99% of the weigh...
Distilled Water Vending      Many stores now offer bulk distilled water vending      machines; users bring their own conta...
Growler for Microbrews  Bars, microbreweries, and specialty retailers are offering  refillable growlers for specialty and ...
Minikegs      Refillable draught kegs reduce single container      materials, packaging, and shipping.-6-                 ...
SodaStream  Refillable CO2 canisters and customers’ BYO water;  soft drink makers could sell mix-at-home syrups.-7-       ...
So What?      “Reduced shipping costs help brands      deliver greater value, while meeting      consumer (and retailer) d...
Dr. Augustine Fou – Chief Digital Strategist “I analyze trends and advise clients on getting out in front of them, rather ...
Tom Cunniff – Chief Digital Strategist   “I help clients penetrate the   dense digital fog to identify   new opportunities...
Related Slideshares         Diginnovia - Innovation in the Digital Age         By: Augustine Fou, October 23, 2012        ...
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BYO Alternate Distribution Models by Augustine Fou Tom Cunniff

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BYO Alternate Distribution Models by Augustine Fou Tom Cunniff

  1. 1. BYO Bring Your OwnAlternate Distribution Models Dr. Augustine Fou Tom Cunniff January 14, 2013
  2. 2. Executive Summary “Water is by far the heaviest and most voluminous component of many CPG products – thus representing the largest portion of shipping costs. Allowing customers to BYO (bring your own) water can change the game entirely for CPG.” - Dr. Augustine Fou-2- Augustine Fou
  3. 3. Crystal Light vs Vitamin Water vs Crystal Light drink mix means that water, which makes up 99% of the weight and volume does not have to be shipped.-3- Augustine Fou
  4. 4. Distilled Water Vending Many stores now offer bulk distilled water vending machines; users bring their own containers to refill.-4- Augustine Fou
  5. 5. Growler for Microbrews Bars, microbreweries, and specialty retailers are offering refillable growlers for specialty and seasonal brews.-5- Augustine Fou
  6. 6. Minikegs Refillable draught kegs reduce single container materials, packaging, and shipping.-6- Augustine Fou
  7. 7. SodaStream Refillable CO2 canisters and customers’ BYO water; soft drink makers could sell mix-at-home syrups.-7- Augustine Fou
  8. 8. So What? “Reduced shipping costs help brands deliver greater value, while meeting consumer (and retailer) demand for greener, more sustainable practices. Everyone wins, including the planet.” - Tom Cunniff-8- Augustine Fou
  9. 9. Dr. Augustine Fou – Chief Digital Strategist “I analyze trends and advise clients on getting out in front of them, rather than be a victim to them.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou
  10. 10. Tom Cunniff – Chief Digital Strategist “I help clients penetrate the dense digital fog to identify new opportunities rooted in genuine consumer needs.” CHAIRMAN, ANA DIGITAL COMMITTEE FORMER GLOBAL DIRECTOR OF INTERACTIVE COMMUNICATIONS, COMBE INCORPORATED CLIENT SIDE / AGENCY SIDE EXPERIENCE ENTREPRENEUR / SMALL BUSINESS OWNER CREATED FIRST CPG WEBSITE IN HISTORYMediaBizBloggers: http://www.mediabizbloggers.com/tom-cunniffLinkedIn: http://www.linkedin.com/in/tomcunniff @tomcunniff Tom Cunniff
  11. 11. Related Slideshares Diginnovia - Innovation in the Digital Age By: Augustine Fou, October 23, 2012 Do Different: Experiential Marketing By: Augustine Fou, October 22, 2012. Innovation Old and New By: Augustine Fou, January 9, 2013.- 11 - Augustine Fou

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