2. ViridiSTOR is the world’s first and only
fiscally sound, sustainable solution for
information delivery at conferences, trade
shows, meetings and more, that reduces
costs for exhibitors and increases profits
for event producers at events!
CleanTech/Sustainable solutions CAN save
both the environment and money!
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3. • The exhibition and events industry represents
$106 billion to the GDP of the U.S. economy
annually
– 1.3M trade shows &exhibitions in the U.S. and Canada
annually
– These shows draw an estimated 204 million attendees*
– Rest of world is not included herein; enormous opportunity.
• Printing costs at trade shows consumes one-
third or more of a company’s exhibition budget
• Handling of promo materials is a cost to event
producers
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*CEIR Research/CIC
5. • Printing of promotional materials for handout at trade
shows consumes one-third or more of a company’s
exhibition budget
• Doesn’t include expensive shipping and handling
charges to and from printers to events and back
• The NET/NET in this challenging economic time is that
Exhibitors are trying to do more with less
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9. • Industry and research studies have shown that
80% of trade show literature never makes it back
home*
– Most left at the hotel or airport
– And more importantly, the opportunity is lost!
• Of that literature that does make it to the home
or office, even less is “used” as there is no viable
way to sort, search, share, or categorize the
information in meaningful ways (clutter)
*”A Paperless Exhibit,” TSEA, Barry Siskind - ”Guerilla Marketing,” Jay Conrad Levinson - Crestline White Paper on “Making the Most
of Trade Shows” - “Successful Exhibit Marketing,” Global Association of the Exhibition Industry, Bob Dallmeyer
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10. Stakeholder Benefit
Trade Show Producer • Creates substantial revenue stream
• Guarantees exhibitor exposure
• Solidifies producer as an industry leader
Conference/Meeting Producer • Improved user experience
• Creates new & profitable sponsorship
opportunities
Exhibitor • Reduces top cost of participation –
marketing materials
• Guarantees their “message” is never left
behind
Attendee • Eliminates carrying 40+ lbs. paper around
event
• Makes information more useful, w/ search,
sort, categorize, rate, and share across
enterprise
Environment • Removes the tremendous negative
environmental impacts of events
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