This document summarizes Jon Hoek's presentation on transparency and agri-tourism at Belstra Milling Company. Some key points: - Belstra is a producer partner with Clemens Food Group and operates a farm-to-table brand for a restaurant. - Their farm, Fair Oaks Farms, receives 130,000 visitors annually and provides insight into consumer perceptions of agriculture. - Belstra has 15,000 sows, produces 400,000 pigs annually, and influences 80,000 additional pigs through genetics. - They operate feed mills that produce 160,000 tons of feed annually and supply feed to 250,000 pigs and 80,000 dairy cows. - Fair Oaks

1. Transparency and
Agri-Tourism
Jon Hoek
VP of Pig Production
Belstra Milling Company
219-313-5644
jon@belstramilling.com

3. •Producer Partner
with Clemens Food
Group
•Farm to Table brand
for Farmhouse
Restaurant at Fair
Oaks Farms
•The Pig Adventure
•Fair Oaks Farms
•130K people/year visit
our farm
•Unique insight on
consumer perception
•15,000 sows
•400K pigs
•PIC Genetic Supplier
•80K sow influence through
genetics
•Construction and
Maintenance
•160,000
tons/year
•3 Feed Mill
Locations
•250K pigs
•80K Dairy cows
•70K rabbits daily Feed
Milling
Pig
Production
Pork
Products
Tourism

4. Sow Farm Comparison Report MetaFarms
Copyright© MetaFarms, Inc. 2003-2015. All rights reserved.
Sow Complex: All Sow Complexes Licensed To: Belstra Group
Start Year/Week: 2010/01 (01/04/2010) Received: Jan-13-2015 05:38 PM
End Year/Week: 2015/02 (01/11/2015)
Number of Weeks: 262
Max-L Sow
Farm
Cambalot
Swine
Breeders
Hopkins Sow
Farm
(HRFSOW)
IVSB HQ Legacy POFSOW
ALL SOW
UNITS
2.48 2.47 2.42 2.46 2.65 2.44 2.47
30.0 27.7 27.3 28.4 29.6 29.1 28.5
190.0 162.9 174.4 151.4 155.1 158.6 167.1
24346 55305 16788 14566 14362 34237 159604
5.1% 5.3% 5.2% 5.2% 6.1% 5.3% 5.3%
94.2% 89.6% 89.7% 91.3% 82.4% 88.5% 89.7%
24316 55477 16725 14592 12179 34401 157690
14.2 13.0 13.7 14.0 13.9 14.3 13.7
3.4% 3.3% 4.7% 4.1% 4.3% 2.2% 3.4%
11340 19321 5741 6655 4018 15419 62494
3.5% 3.0% 2.8% 3.6% 2.9% 3.5% 3.2%
13.2 12.1 12.6 12.9 12.9 13.5 12.8
9.2% 8.3% 10.7% 10.7% 7.7% 11.4% 9.6%
11.6 10.7 11.1 11.5 11.6 11.9 11.3
18.8 19.6 20.3 21.7 20.9 22.2 20.4
158.2 130.5 156.1 172.5 160.7 173.7 151.9
13.4 13.4 13.9 14.8 14.0 14.5 13.9
1924.1 4120.1 1374.4 1168.4 2689.3 2563.0 12159.4
1826.8 3973.0 1227.5 1070.2 2359.0 2485.3 11466.8
2.3 2.7 2.2 1.8 1.3 2.5 2.3
2.4 2.8 2.4 2.0 1.4 2.6 2.5
0.1% 0.1% 0.1% 0.1% 0.2% 0.1% 0.1%
Projected annual death & destroy rate % 4.8% 7.0% 6.3% 5.3% 8.7% 5.1% 6.1%
Projected annual removal rate % 55.2% 50.4% 54.1% 78.1% 39.9% 51.0% 53.5%
4.4 4.3 4.6 3.0 1.6 4.5 4.0
51.9% 48.9% 49.3% 72.8% 62.0% 49.5% 55.0%
SOW UNITS
Average wean weight (litter)
Average wean weight (pig)
% Sow deaths & destroyed
Pigs weaned / sow
Average wean age
Pre-wean mortality %
Average live born
Total pigs Mummified
Served to farrow
FARROWINGS
Stillborn %
Mummified %
Average total born
Farrowing rate
Total services
as % of mated female inventory
SERVICES
Pigs weaned / farrowing space / yr (PWCY)
WEANINGS
SOW FARM EFFICIENCIES
Litters / mated female / yr (LMFY)
Pigs weaned / mated female / yr (PWMFY)
Projected annual replacement rate %
Herd parity (w/ gilt pool)
Herd parity (w/o gilt pool)
Average removal parity
Average total female inventory
Average mated inventory

6. URBANIZATION IMPACTS
WORLDVIEW
USDA

7. OKLAHOMA STATE UNIVERSITY FOOD DEMAND
SURVEY

9. TRANSPARENT

11. 130,000

12. 400,000

14. 2,000,000

15. THE FARM
Phase 1
What we do for the pig

16. THE PIG ADVENTURE

21. AS SEEN FROM THE
MEZZANINE

22. AS SEEN FROM THE MEZZANINE

24. THE PORK EDUCATION CENTER
Phase 2
What the pig does for us

25. PORK EDUCATION BUILDING

32. CHRISTMAS FARM FRENZY

34. WHAT HAVE WE LEARNED

35. People’s Reactions
• I had no idea!
• Is that a Pig?
• Are the pigs genetically modified?
• They are so cute!
• Can I take one home!
• The Farrowing Crate
98%

39. • Do we really understand our customer?
• Are we engaged in the right battle within the war?
• What is the purpose of our conversations?
• One way?
• Two way?
• What happens if the customer says no?

40. PORK INDUSTRY BLIND SPOT
“So while agriculture sits nestled in the warmth of its scientific
bunker, distracted and infuriated by HSUS' arguments based on
emotion, HSUS suddenly flanks and moves to the high ground of
morality.
• Kevin Murphy- truthinfood.com

41. 10,835

42. “If they’re not slaves, then what are they? Free?
If you’re not deeply disturbed by the footage of two
women rubbing and fondling restrained female pigs in
order to enlarge the pigs’ vaginal openings and force
semen into them, imagine that the pigs are restrained
women who have no say in what is being done to their
bodies. What makes it right to sexually violate other
animals if it’s wrong to sexually violate other humans?”
http://freefromharm.org/animal-cruelty-investigation/fair-oaks-farms-selling-slavery-and-sexual-violation-as-the-miracle-of-life/

43. A Nations Moral Dilemma
(National US breeding herd 5.7M sows)
1 pig = 500, ¼ lb meals
1 Less PSY =
2,850,000,000
less meals

44. THE PARADOX
Mandates for expedited timelines for perceived animal
welfare gains may actually cause fatal unintended
consequences for the pig.
This may be a tactic by activists exploit the animal and
question the ethical and moral validity of animal
agriculture altogether.

45. COURAGEOUS SOLUTIONS
1. Philosophical, Religious and Academic Engagement on the
legitimacy of animal agriculture-
 Kevin Murphy – Truthinfood.com-816-863-8880
 Dr Nelson Kloosterman -Ethics Consultant-219-796-5410
www.worldviewresourcesinternational.com/
 Dr Wesley Smith – The Discovery Institute
 Dr Stephen Van Tassell – University of Nebraska-402-472-8961
2. Transparent and positive
 mixdesign.com
 312-420-9589

46. THE CHALLENGE
1,000

47. Amazing People
Amazing People
Amazing Pigs

48. AMAZING PIG

49. AMAZING PURPOSE

50. QUESTIONS?
Thank You
Jon Hoek
VP Pig Production
Belstra Milling Co.