FORUM - Yayıncılıkta Büyük Veri / FORUM - Big Data in Broadcasting

1. Social Media Analyses
via
Big Data
İbrahim Oral Emül
Big Data and Business Intelligence Manager @THY
https://www.linkedin.com/in/ibrahimemul/
https://twitter.com/ibrahimemul
2017 December

2. 9
9 𝑡ℎ
in World
(Domestic + International pax)
1
1 𝑠𝑡
in Europe
# of destinations
Operating Fleet
9
9 𝑡ℎ
in World
ASK Ranking
12
12 𝑡ℎ
in World
Number of Countries
1
1 𝑛𝑑
in Europe Rankings
(among legacy carriers)
Number of Passengers (2016)
3
3 𝑟𝑑
in World
# of destinations
Number of Destinations
2
2 𝑛𝑑
in World
# destinations (From Single Hub)
RPK Ranking
6
6 𝑡ℎ
in World
(international pax)
1
1 𝑠𝑡
in World
In terms of destination country
1
1 𝑠𝑡
in Turkey
1
1 𝑠𝑡
in World
# of int. destinations
3
3 𝑟𝑑
in Europe
13
13 𝑡ℎ
in World
4
4 𝑟𝑑
in Europe
Turkish Airlines

3. CIP LOUNGE ISTANBUL
The Lounge Istanbul provides some of the
unique tastes of Turkish cuisine like
mantı, börek, pide,gözleme and global
dishes you’ll be hard-pressed to find
elsewhere. Amongst other treats, you’ll
find freshly prepared pastries from
Vienna’s famous pastry shop Demel.
a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit».
a virtual car rally in miniature model of Istanbul PlayStations and electronic diversionsa realistic golf simulator Suit rooms
Stage - Live Performance Helical Stairs
The World’s Best
Business Class Lounge Dining 2014

4. Istanbul Tour : Free Istanbul sightseeing tour for all our transit passengers.
After you arrive at Istanbul Atatürk Airport, you will be picked up by a private guide and you will spend
fantastic hours filled with historical beauties of our city.
Istanbul Tour For Transfer Passengers

5. *Light red destinations are opened for reservation. Blue destinations are planned to launch soon based on aircraft availability & upon obtaining the authorizations
TURKISH AIRLINES FLIES TO MORE COUNTRIES THAN ANY OTHER AIRLINE

6. Europe
114 Airport
North America
11 Airport
South America
6 Airport
Africa
51 Airport
Asia & Far East
36 Airport
Middle East
34 Airport
Network & Passenger Development

7. TURKISH AIRLINES ON SOCIAL MEDIA
Twitter
Linkedin
Facebook

8. Most popular mobile apps in US as of July
2017, monthly users (in millions)
Number of Twitter users worldwide
from 2014 to 2020 (in millions)
Twitter Users (Statista)
Number of Social Media Users Worldwide
2010 to 2021 in billions)

9. TYPES OF TWITTER MESSAGES

10. SOCIAL MEDIA ANALYTICS THROUGH BIG DATA
Who
Everybody
Social media
has democracy
Where
Twitter,
Linkedin,
Facebook,
Instagram,
Tumbler,
Pinterest,
Snapchat,
Reddit
Etc.
When
All the time,
continuously
How much
Changes by
medium, but
thousands per
minute, fast,
and bulky data
How
Through sharing
on Internet
What
Message
Ad
News
Idea
Request
Marketing
Support
Request
Etc.

11. CONTENT ON SOCIAL MEDIA
Create
•By consumers
•Involuntary (Location,
Cliks etc)
•Voluntarily (tweets, )
•By Institutions and
Firms
Publish
•Print
•Social Media
•TV
•Radio
Consume
•Comment and
filtering
•Re-creation of
content / KPI

12. SOCIAL MEDIA CONTENT VIA BIG DATA
Classification • Classification by content, generator, type and medium
Attribution
• Tags, content to content relations, Re-alignment
• of content against others
Comments • By consumers, bu other entities etc.
Filtering • By type, consumers, medium, device etc.
Related KPIs • Following performance leads re-alignment
Consumers choices
• Consumer, user, customer is the king
• Re-generation or re-publishing
Consumers re-
creation
• Content is being created fast and by all parties
• There is no single hand for content generation any more.
Life-Cycle
• Speed, return, engagement, re-publish
• Ageing period, flow type (short, long, scattered)
Other metadata
• Meaning, attracting parties, action type, impress level
• Format, medium, action type, generator, device etc.

13. KPIs on Social Media & Web
Engagement
Views
Likes
Shares
Mentions
Profile
Visits
Followers
Funs
Impressions
Leads
Passengers
Opens
Clicks
Device
Re-tweet
Comments
Sentiment Resolution
Reach
Growth
Sale
New User

14. PROs and CONs of Social Media

15. Technologies …
Appliance
DWH
Hadoop
Fast /
Streaming
Appliances
No-SQL
Solutions
In Memory
Analytics
Analytics
Software

16. Summary & Thank You