ASNE/Gannett Minority Leadership Program @ UNITY

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  • ASNE/Gannett Minority Leadership Program @ UNITY

    1. 1. ASNE / UNITY AUGUST 2012LEADING MULTIPLATFORM NEWSROOMSdown on our future doubling
    2. 2. NewsGathering
    3. 3. NewsGatheringConvergen ce
    4. 4. Social NewsGatheringConvergen ce
    5. 5. Social News TechnologGathering yConvergen ce
    6. 6. Social News TechnologGathering yConvergen Shape ce Roadmaps
    7. 7. Viva Las Vegas! Social News TechnologGathering yConvergen Shape ce Roadmaps
    8. 8. QUESTIONS, COMMENTS & ARGUMENTS? t – @vhernandezcnn e – victor.hernandez@cnn.com
    9. 9. “From Monopoly to Attention Deficit”
    10. 10. “From Monopoly to Attention Deficit” The Situation: more sources of news, more ways to access
    11. 11. “From Monopoly to Attention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services haveenveloped society with disruptive + bold ways for “getting news”
    12. 12. “From Monopoly to Attention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services have enveloped society with disruptive + bold ways for “getting news” As newsroom leaders have we done enough to anticipate and implement adaptive measures?
    13. 13. “From Monopoly to Attention Deficit” The Situation: more sources of news, more ways to access In recent years thousands of new platforms and services have enveloped society with disruptive + bold ways for “getting news” As newsroom leaders have we done enough to anticipate and implement adaptive measures?Have we prepared our staffs with the cutting edge tools, training, vision, support??
    14. 14. extraordinary times
    15. 15. extraordinary times
    16. 16. Driven By Consumer Behaviors
    17. 17. Satellite Truck/Flyaway BGAN Internet Protocol Streambox CURRENT BAG OF DNG TRICKS iPhone / Android TVU Kits Ka-Band Skype
    18. 18. New Devices, Platforms Spur More News
    19. 19. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    20. 20. More than four in ten American adults now own asmartphone Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    21. 21. More than four in ten American adults now own asmartphone Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    22. 22. More than four in ten American adults now own asmartphone One in five owns a tablet. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    23. 23. More than four in ten American adults now own asmartphone One in five owns a tablet. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    24. 24. More than four in ten American adults now own asmartphone One in five owns a tablet. New cars are manufactured with internet built in. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    25. 25. More than four in ten American adults now own asmartphone One in five owns a tablet. New cars are manufactured with internet built in. Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    26. 26. More than four in ten American adults now own asmartphone One in five owns a tablet. New cars are manufactured with internet built in. Content providers grappling with emerging 5thscreen Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    27. 27. More than four in ten American adults now own asmartphone One in five owns a tablet. New cars are manufactured with internet built in. Content providers grappling with emerging 5thscreen Source: Pew Research Center -- State of the News Media 2012, March 19, 2012
    28. 28. e d ? hio n ld faso
    29. 29. I digress...
    30. 30. Linear
    31. 31. LinearProcess-oriented
    32. 32. Linear Process-orientedStorytelling = Predictable
    33. 33. 4th
    34. 34. 5th4th
    35. 35. 5th Richer Storytelling Audience Collaboration4th
    36. 36. collaborative.story.telling.
    37. 37. collaborative.story.telling.involving audiences with a stake in the story or with expertise
    38. 38. eternal philosopher. renowned scholar.
    39. 39. Stop
    40. 40. StopCollaborate
    41. 41. StopCollaborateListen
    42. 42. fewbriefexamples
    43. 43. THE POWER OF SHARING
    44. 44. VS.
    45. 45. Broadcasting is so last year...
    46. 46. Social Media Executions report crowdsource branding
    47. 47. Tweets are EVERYWHERE.
    48. 48. Election Day 2008: 1.8M Tweets
    49. 49. 2012 = every 8 mins
    50. 50. Social Media isn’t going to save you from the preparation, training and essential tenets. But like a great pair of running shoes, it canenhance every step of the journey.
    51. 51. FAILINGFASTER
    52. 52. Must find time toEXPERIMENTMust encourage my team toEXPERIMENT
    53. 53. Norm Larson was a chemist inthe 1950s. The air force neededa chemical to repel water onpipes in their rockets.
    54. 54. Norm Larson was a chemist inthe 1950s. The air force neededa chemical to repel water onpipes in their rockets.He failed 39 times before he gotit right. On the 40th try, he had aworking product that eventuallybecame...
    55. 55. Norm Larson was a chemist inthe 1950s. The air force neededa chemical to repel water onpipes in their rockets.He failed 39 times before he gotit right. On the 40th try, he had aworking product that eventuallybecame...
    56. 56. .338 batting avg
    57. 57. .338 batting avg first ballot hall of fame
    58. 58. “Zombie Effect”
    59. 59. are we there yet?
    60. 60. Krishna Bharat/Google News Founder http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
    61. 61. Krishna Bharat/Google News FounderMust operate using a different business model that addresses the endlesswaves of disruptive new technology and staggering competition http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
    62. 62. Krishna Bharat/Google News Founder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competitionTo get there, they must hire “restless agents of change” and assemble themin teams made up of journalists, technology and design professionalswho are part of the same conversation, every day http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
    63. 63. Krishna Bharat/Google News Founder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competition To get there, they must hire “restless agents of change” and assemble them in teams made up of journalists, technology and design professionals who are part of the same conversation, every dayNews in the future will become more of an app-like experience, as usersadapt the experience to themselves, and as newsrooms provide a more multi-dimensional experience that includes more images and maps http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
    64. 64. Krishna Bharat/Google News Founder Must operate using a different business model that addresses the endless waves of disruptive new technology and staggering competition To get there, they must hire “restless agents of change” and assemble them in teams made up of journalists, technology and design professionals who are part of the same conversation, every day News in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi- dimensional experience that includes more images and mapsThe winning experience of the future is fast, tactile, original content, withaccess to many reputable sources in an appealing narrative form http://www.news-worldsummit.org/2012/index.php/the-google-news-philosophy/
    65. 65. MULTISCREEN CONSUMER
    66. 66. 45% of US tablet owners on device daily while watching TV Nielsen / Global Trends in Tablet and Smartphone Use while Watching TV/ April 2012
    67. 67. Understanding behaviors
    68. 68. Understanding behaviors Ex. right amount of video
    69. 69. TV vs. PC vs.
    70. 70. TV vs. PC vs.3:00 1:30 :30
    71. 71. must becomePLATFORMAGNOSTIC
    72. 72. .Thank ya
    73. 73. Thank ya very .Thank ya much.
    74. 74. Thank ya very .Thank ya much. about.me/victorhernandez

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