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World Literature in the Age of Globalization: Reflections on an
Anthology
Author(s): Waïl S. Hassan
Source: College English , Sep., 2000, Vol. 63, No. 1 (Sep.,
2000), pp. 38-47
Published by: National Council of Teachers of English
Stable URL: https://www.jstor.org/stable/379030
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38
World Literature in the Age
of Globalization: Reflections
on an Anthology
Wa'il S. Hassan
ince the early nineteenth century, Weltliteratur (world
literature) has been one
of the great Western humanistic ideas. Like many such ideas, it
has both re-
produced and reinforced a specifically Western worldview. For
a long time,
"world literature" was synonymous with European literature,
but with the vig-
orous interrogation from a number of perspectives of the
primacy of the Western
canon, the rise to global celebrity of scores of non-Western
writers (including several
Nobel laureates and others equally canonized by the Western
literary-critical estab-
lishment), and the increasing availability of English
translations, the teacher of a world
literature course today faces an unprecedented abundance of
texts from which to
choose. Yet this situation is fraught with difficulties of its own,
for even as the "glob-
alization of literary studies" emerges as the topic of the hour,
the selective inclusion
of non-Western texts in critical and pedagogical cadres often
reveals new configura-
tions of power and domination. I shall be arguing in this essay
that the pedagogical
application of the concept of "world literature" in the United
States since WWII has
developed in step with the political, economic, and strategic
remapping of global re-
lations, sometimes in subtle ways that tend to mask its
affiliations with power.
The globalization of literary studies is articulated in several
interrelated domains-
critical, curricular, pedagogical-all of which I cannot
adequately address within the
scope of this essay. I would like, however, to limit my
discussion to one aspect of ped-
agogy, namely the evolution of the single most authoritative
and widely used text-
book in world literature courses in the United States, The
Norton Anthology of World
Masterpieces. I shall begin by revisiting the notion of "world
literature" itself by way
Wai'l S. H a s s a n is Assistant Professor of English at Western
Illinois University. He has taught a num-
ber of world literature courses there and at the University of
Illinois at Urbana-Champaign, where he re-
ceived a Ph.D. in comparative literature in 1998. He has
written a dissertation on the Sudanese novelist
Tayeb Salih and a number of articles on postcolonial, Arabic,
and French literatures and on the teaching
of non-Western literatures.
College English, Volume 63, Number 1, September 2000
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World Literature in the Age of Globalization 39
of setting up the following question: Has the Norton Anthology
provided those of us
who are committed to the teaching of world literature from
non-Eurocentric per-
spectives with a useful tool, or does the anthology more subtly
than ever reproduce
the canon's ideological underpinnings? My attempt to answer
this question, in turn,
leads to a consideration of the extent to which the new notion
of the "globalization
of literary studies" departs from older concepts of "world
literature" and whether
multiculturalism has contributed something to this
globalization that the Eurocen-
tric assumptions of the traditional canon precluded. These
issues, I believe, are cen-
tral to any consideration of the teaching of world literature.
When Goethe coined the term Weltliteratur in 1827, he was
envisioning a future
state rather than naming a contemporary canon. As Rend
Wellek writes, for Goethe
"the term world literature . .. suggests a historical scheme of
the evolution of national
literatures in which they will fuse and ultimately melt into a
great synthesis" (221). For
Goethe, that ideal future was to be marked by open dialogue
between "nations"-in
Herder's sense of a nation as a collective cultural and linguistic
community with a dis-
tinctive spiritual essence, or a Volksgeist. In this dialogue,
each nation would be rep-
resented by its major writers, whose works would continue to
reflect each nation's
Volksgeist while achieving, as a result of the increased cross-
cultural understanding
fostered by reading foreign literatures, such breadth of vision
as to express the uni-
versality of the human experience. In that sense, world
literature was for Goethe an op-
portunity, not for the imposition of cultural hegemony by one
nation over others, but
rather for greater understanding of one's neighbors and of
oneself that would foster
harmony and lead to reducing conflict (Lawall, "Introduction"
13). Goethe's optimism
about the future of humanity may not have permitted him to
articulate the notion of
world literature in the context of contemporary historical forces
shaping Europe's im-
perialist expansion throughout the globe. His idealistic notion
of Weltliteratur was a
far cry from the cultural imperialism of Macaulay's grimly
pragmatic program (advo-
cated a few years later in the infamous "Indian Education:
Minute of the 2nd of Feb-
ruary, 1835") for the re-education of Indian youth in English
literature on the grounds
of its "intrinsic superiority" to the literatures of the "Orient"
(722).
Rooted as it is in Enlightenment universalism, the concept of
Weltliteratur was also
in a sense Goethe's response to the greatly increased volume of
trade and communica-
tion occasioned by the Industrial Revolution (Aldridge 9).
Goethe's notion of world lit-
erature, therefore, is linked in an important way to the
internationalization of culture
that resulted from the emergence of capitalism as the dominant
mode of production
in modern Europe. Similarly, our contemporary notion of the
globalization of literary
studies is affiliated with the globalization of capital, or late
capitalism in the post-Cold
War era. This new paradigm for literary studies is articulated
along the various trajec-
tories of postmodernism, the poststructuralist critique of
universalism and founda-
tional philosophy, and the multiculturalist interrogation of the
traditional Eurocentric
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40 College English
canon from Third World, feminist, minority, and class
perspectives. This kind of glob-
alization encompasses a wide range of neoliberal and
oppositional projects, all of which
I cannot hope to discuss here. However, I wish to emphasize
that they are far from
being uniform either in their histories or in their content and
that, in fact, consider-
able ambivalence and contradiction exist between them and the
parallel-sometimes
enabling-movement of corporate globalization. For example,
the multiple and dis-
tinct histories of national liberation worldwide, women's
movements, and Civil Rights
struggles may have converged with poststructuralism in their
interrogation of the Eu-
rocentric bias of enlightenment universalism, but at the same
time their projects may
conflict in profound ways with postmodernism when it is
understood, in FredricJame-
son's compelling argument, as "the cultural logic of late
capitalism."
What I do want to identify on this wide spectrum of positions is
the tendency, in
the sphere of culture in general and literary pedagogy in
particular, of some strands
of globalization to reproduce uncritically the logic of global
capitalism as the latest
form of imperialism while at the same time posing as counter-
hegemonic projects.
This tendency often results in idealized notions of
multiculturalism that superficially
celebrate difference and diversity while commodifying cultural
production. There
are, however, other non-hegemonic conceptions of difference
that self-consciously
historicize their understanding of world cultures and literatures
while maintaining
"critical vigilance" (to use Gayatri Chakravorty Spivak's term)
toward their own af-
filiations with power. Such conceptions should, in my view,
inform our efforts to con-
struct a framework for the interpretation of culture and for
teaching world literature
that resists cultural imperialism, whether of Macaulay's or of
the more subtle, late
capitalist variety.
The Norton Anthology of World Masterpieces lacks such a
framework. A brief his-
tory of the anthology's eight editions will show how its
Eurocentric definition of
"world literature" itself has come to embody some of the most
problematic aspects of
multiculturalism. W. W. Norton's dozen or so anthologies are
the most widely used
textbooks in introductory and survey literature courses in
American universities.
Those anthologies are expertly edited by teams of highly
distinguished scholars whose
decisions are often informed by questionnaires sent out to
hundreds of professors re-
garding what they teach and how they do so. The often
excellent introductions, help-
ful footnotes, and useful "Instructor's Guides" all contribute to
making Norton's
anthologies by far the most convenient textbooks available,
and, therefore, the most
concrete embodiment of the canon.
The World Masterpieces anthology, under the general
editorship of Maynard Mack,
first appeared in two volumes in 1956, then in successive
editions in 1965, 1973, 1979,
1985, 1992, 1995 (the "Expanded Edition" of the sixth), and
most recently 1999 (with
Sarah Lawall succeeding Mack as general editor). On the title
page of all seven regu-
lar editions (but not the "Expanded Edition"), the subtitle
"Literature of Western Cul-
ture" (emphasis added) tellingly sports the Eurocentric bias of
the collection: Not only
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World Literature in the Age of Globalization 41
is "world literature" fully coterminous with "Western"
literature, but the unabashed
proclamation in the subtitle, reiterated in the preface of each
edition, demonstrates just
how normalized that Eurocentrism has been. Not surprisingly,
those seven editions
have followed the standard periodization of Western literature-
classical, medieval, Re-
naissance, and so on-and contained, in the first four editions,
other than extracts from
the Old Testament, no non-Western works. Curiously, however,
the third (1973),
fourth (1979), and fifth (1985) editions announced inside the
front cover that a "com-
panion volume" entitled Masterpieces of the Orient was
available as a supplement to the
main anthology. This appendage to the 4,000-page anthology
was advertised as con-
veniently available in an abridged version of 379 pages and an
enlarged version of 834
pages. Even more than the subtitle of the anthology itself, this
strange, optional sup-
plement at an additional cost uneasily, and grudgingly,
acknowledged the Eurocen-
trism of the anthology. At the same time, this supplement
revealed the uneven division
of world literature into mainly Western, housed in the main
anthology, and Oriental,
available upon request in two "convenient" sizes. Shopper suit
thyself.
Nor was that all. The fifth edition of 1985 listed the Indian R.
K. Narayan, the
Japanese Mishima Yukio, and the Nigerian Wole Soyinka-not
in the "Companion
Volume," as one would expect, but in the main anthology under
the heading "Con-
temporary Explorations." It is not clear why these three writers
were placed in the
main anthology and not in the companion volume, nor is it
clear why these three par-
ticular writers, and no others, were thus Westernized by
association. Even more in-
terestingly, and with no explanation, the sixth edition of 1992
dropped all three, adding
in their place the Nigerian Chinua Achebe and the Egyptian
Naguib Mahfouz. The
sixth edition also included the epic of Gilgamesh in the
"Ancient World" section and
a selection from the Qur'an in the "Middle Ages" section (note
here the problematic
positing of a transcultural medievalism: the period from the
sixth to the fourteenth
centuries C.E., which witnessed the emergence of Arab
civilization, is subsumed in
the Norton Anthology under the rubric of what became known
in Europe as the Dark
Ages). The most recent, seventh edition (1999) has maintained
the non-Western se-
lections of the sixth, adding three short Arabic "medieval"
lyrics and a selection from
The Thousand and One Nights. (Meanwhile, the seventh edition
has grown to include
some 600 pages of works by Western women writers.) In this
way, Gilgamesh, the
Qur'an, The Thousand and One Nights, Achebe's Things
FallApart, and Mahfouz's "Za-
balaawi" simply become Western texts.
Obviously, this confusion would not have occurred had Norton
avoided the uni-
versalist pretensions of the title "World Masterpieces," and
named its anthology for what
it is: a library of Western literature. Yet the editors explain in
the preface to the sixth
edition that "for a very long time we have been experimenting
with ways to expand this
anthology into a collection of'world' masterpieces in the fillest
contemporary sense" (1992,
xviii; emphasis added). One cannot help but wonder at the
increasing elasticity of
Norton's notion of"world." Short of a Copernican revolution in
literary studies, which
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42 College English
is yet to come, what logic justifies the need for periodical
revision of the definition of
"'world' literature," or for including or excluding this or that
foreign text, other than
that of market trends? Consequently, the experience of reading
becomes truly a "con-
temporary exploration" for the reader-tourist-consumer with a
short attention span
and thirst for exotic commodities. Reading and teaching world
literature become a
leisurely stroll in a global literary mall that is structured at
once to satisfy and to re-
inforce Western modes of consumption and interpretation:
Western periodization,
Western thematics, and Western postmodern sensibilities.
Nevertheless, to market its anthology successfully, Norton
must walk the fine line
between pleasing both the "advocates of 'canonicity' and
'multiculturalism.' " This
means assuring the former that the sixth and subsequent
editions "will continue as in
the past to evolve and grow, responding to the needs and
preferences of those who
wish to stress in the limited time at their disposal the Judaic-
Greek-Roman-European-
American traditions of thought and feeling" (1992, xviii), a
promise that the seventh
edition of 1999 has honored. As for the multiculturalists, the
editors announced a
new "expanded edition," which was published in 1995 and
contained the entire sixth
edition plus 2,000 pages ofnon-Western works. Here, finally, is
globalization at work:
no fundamental structural changes reflecting a new vision of
global reality, but sim-
ply "expansion" (the term unambiguously implying territorial
"colonization" or "an-
nexation") by adding more and more foreign "masterpieces" to
a consolidated Western
canon. Yet this increase is emphatically, even apologetically,
presented as only an op-
tion: Norton is happy to offer to each his or her own preferred
version of the world.
In this "expanded edition," the editors removed the categories
of European lit-
erary history from the major section headings within the
anthology and used instead
a temporal scheme within which literary movements are clearly
marked as culture-
specific (e.g., "India's Heroic Age" or "China's Middle
Period"). Nevertheless, it will
be noticed that the temporal scheme itself (Vol. 1: Beginning to
A.D. 100, 100 to
1500, 1500 to 1650; Vol. 2: 1650 to 1800, 1800 to 1900, and
the twentieth century)
coincides with the standard periodization used in structuring
literature curricula in
most Western literature departments in the United States:
classical, medieval, Re-
naissance, Enlightenment, the nineteenth century, and the
twentieth century. Not
surprisingly, the editors felt that some justification was
necessary when this temporal
framework failed, for example, to showcase more than a
handful of non-Western
works, totaling 390 pages, in the sections covering 1500-1900
C.E., which consist of
1400 pages of Western literature. This is, of course, the period
when the world was
rapidly being subjugated by the colonial powers of Europe on
an unprecedented scale
in history, so that by the end of World War I Europe not only
dominated about 85%
of the earth's surface, but also imposed its languages and
curricula in ways that per-
manently changed countless non-Western cultures. Yet this
unpleasant fact is not
mentioned by the editors, who simply state that "selections
from non-Western liter-
ature diminish [in those sections] because in any culture the
upwellings of creativity
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World Literature in the Age of Globalization 43
that produce works of great stature obey no time schedule"
(1995). Whose time sched-
ule, one might ask, and whose criteria determine whether,
which, and when such
"works of great stature" ("timeless masterpieces") are
produced? Without question-
ing the sincere efforts of the editors, who seem to be trying
their best to amend an old
and embarrassing notion of the canon, update their anthology in
the light of new
knowledge, and also sell their product, I cannot help detecting
in that statement the
implicit logic of the argument that colonialism affected peoples
who were not simply
weaker militarily than the European colonizers, but who were
culturally bankrupt.
Obviously, no single course can ever hope to incorporate all of
the contents of
the anthology, or even a single volume of it, but the point is
that the anthology au-
thoritatively manufactures and imposes a fundamentally slanted
vision of world liter-
ature that has always obeyed the logic of imperialism. As
Kristin Ross argues, "[w]hen
we speak about breaking out of a Western bourgeois model in
our teaching, we can-
not speak merely of adding on or integrating cultures . .. into a
better, more repre-
sentative totality, a fuller globe. For we will then merely
reproduce what is essentially
a Western bourgeois sociology of culture: Western civilization
as world civilization"
(670). This is precisely the paradigm of "expansion" that
Norton used in the 1995 ex-
panded edition. Furthermore, the evolutionary trajectory of the
anthology in its suc-
cessive editions, with its reverential treatment of the Western
canon and random
inclusion and exclusion of non-Western writers, parallels the
historical trajectory of
Western European and North American enunciations of global
relations. Thus the
"world" of "world literature," as represented in the early
editions of the anthology,
was coterminous with the "West," while the so-called "Orient"
and its cultural pro-
duction occupied an ancillary status, only slightly more
ambivalent than Macaulay al-
lowed. Then the category of "Third World Literature" emerged
in the 1960s as a
sort of alternative canon (Ahmad 78-86), the mere existence of
which begins, two
decades later, to be tacitly conceded by the Norton Anthology.
At the height of decol-
onization movements and the Cold War, the Three Worlds
Theory-at least insofar
as it opposed First World to Third World-could be seen
retrospectively as the new
model for this institutionalized split between Western and non-
Western literatures
in the curriculum. With the end of the Cold War and the advent
of what George
Bush celebrated as a "New World Order," heralded by the
dramatic affirmation of U.S.
military supremacy in the Gulf War, the horizon of late-
capitalist global market econ-
omy expands freely, aided by a hegemonic form of
multiculturalism that has informed
the anthology's development in the 1990s.
What does this symptomatic development tell us, then, about
multiculturalism,
the controversial movement cited by the Norton editors as the
spur for "expanding"
the anthology? Leftist analyses and critiques of
multiculturalism (Zizek, San Juan,
Gates, and others), postmodernism (Jameson), and
globalization (Sivanandan, San
Juan, Lazarus, Dirlik)-notwithstanding the sometimes radically
distinct specificity
of their positionalities-distinguish themselves from
neoliberalism by stressing the
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44 College English
continuities between the hegemonic tendency of global
capitalism and its cultural
cognates, postmodernism and multiculturalism. The argument
goes like this: "If im-
perialism is the latest stage of capitalism, globalism is the
latest stage of imperialism"
(Sivanandan 5). Postmodernism, then, is described as the
"cultural logic of late capi-
talism" (Jameson), and multiculturalism as the "positive guise"
of the "cultural frag-
mentation" precipitated by global capitalism (Dirlik 30). The
most radical form of this
critique describes multiculturalism as a new kind of racism. In
an essay with strong
Jamesonian echoes entitled "Multiculturalism, or the Cultural
Logic of Multinational
Capitalism," Zizek's argues that
the ideal form of ideology of this global capitalism is
multiculturalism ... [which] is a
disavowed, inverted self-referential form of racism, a "racism
with a distance"-it "re-
spects" the Other's identity, conceiving the Other as a self-
enclosed "authentic" com-
munity towards which he, the multiculturalist, maintains a
distance rendered possible
by his privileged universal position. Multiculturalism is a
racism which empties its own
position of all positive content (the multiculturalist is not a
direct racist, he doesn't op-
pose to the Other the particular values of his own culture), but
nonetheless retains this
position as the privileged empty point of universality from
which one is able to appreci-
ate (and depreciate) properly other particular cultures-the
multiculturalist respect for
the Other's specificity is the very form of asserting one's own
superiority. (44)
The multiculturalist, in other words, is one who has
"transcended" or "moved beyond"
racial prejudice and into a privileged realm of late capitalist
development that no longer
depends on older forms of exploitation based on race; the
multiculturalist has "left be-
hind" those (mostly in parts of the world which have not
attained complete capitalist
development) who are still mired in ethnic, racial, and religious
strife. The implicit ref-
erence here is to the history of capitalism, which depended in
an earlier phase on colo-
nial expansion, which in turn spurred the development of post-
Enlightenment racial
theory, Orientalism, and similar discourses on Europe's Others.
Now, in a late phase
of capitalism that depends on globalization rather than colonial
expansion, racism ac-
cordingly assumes a more subtle form.
Taken together with its professed model, Jameson's reading of
postmodernism
as "the cultural logic of late capitalism," Zizek's critique places
multiculturalism
squarely within the imperialist project of multinational
capitalism; paradoxically, mul-
ticulturalism's professed anti-racism and acknowledgment of
the validity of other cul-
tural values and norms itself becomes an efficient vehicle for
undermining the integrity
of other cultures and a new form of racism. What enables this
sleight of hand is cap-
italism's drive toward maximizing profit by any means
necessary, so that the new racism
is not so much directed by one ethnic group against another,
but by global capitalism
(as an "empty point of universality") against its victims. In a
slightly different but re-
lated argument, Dirlik writes that "the apparent end of
Eurocentrism is an illusion,
because capitalist culture as it has taken shape has
Eurocentrism built into the very
structure of its narrative, which may explain why even as
Europe and the United States
lose their domination of the capitalist world economy,
culturally European and Amer-
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World Literature in the Age of Globalization 45
ican values retain their domination" (30). Thus, if not strictly
racist in the conventional
sense, multiculturalism as the cultural logic of the
globalization of capital is funda-
mentally Eurocentric and exploitative, despite its claims to the
contrary.
To illustrate, take the billboard multiculturalism of "The
United Colors of Benet-
ton" and MCI's claim to have built a "seamless global network"
of business commu-
nication. Benetton manufactures a kind of multiculturalist chic
(translated into images
of groups of stylish multiracial youngsters) designed to appeal
to liberal-minded youth
who can afford Benetton's expensive garments.
Multiculturalism here mobilizes no-
tions of racial equality that exist only in the eye of the
beholder (and consumer), mask-
ing not only the social and global realities of inequality but
also the very mechanism
by which capitalist culture depends on exploitation and
inequality.1 The MCI exam-
ple articulates a utopian vision of global capitalism in a series
of television advertise-
ments featuring Sam Neill as a corporate mogul standing in a
grayish, metallic,
high-walled enclosure that appears to be an abstract rendition
of a corporate board-
room. He peeps stealthily through a small aperture in the wall-
not a keyhole, he as-
sures us in one of the commercials-but apparently some sort of
cyper-panopticon
from which he spies at one time on robotic, expressionless
corporate employees danc-
ing in a (vicious?) circle. "They seem rather happy," says Neill
with confident au-
thority. Both the claustrophobic abstract setting and the
dehumanized state of the
otherwise privileged employees ironically underscore the
viciousness of this vision of
homogenized global culture (in another advertisement, dozens
of men uniformly clad
in spotless white suites and hats, who ostensibly represent
"local carriers and inter-
national carriers," exchange briefcases as they march
mechanically in circles). In such
a world of streamlined communications and global capitalist
access, there is simply no
place for the "unhappy": the poor, the women and children
shamefully exploited in
Third World sweatshops, and the underprivileged masses who
constitute the func-
tional waste of the "seamless global network." Within this New
World Order, "four-
fifths of the global population ... are simply marginalized"
(Dirlik 32).
Such representations by MCI and Benetton reveal the
depoliticizing, homoge-
nizing, and idealizing dynamics of global capitalism. In much
the same way, Norton
has been idealizing and depoliticizing the globalized canon, in
which the unpleasant
realities of colonial history and exploitation are sanitized
within an ever-expanding
pantheon of "timeless masterpieces."
This is not the place to restate the argument for
multiculturalism. From Rush
Limbaugh to Dinesh D'Souza and their ilk, the Right has been
busy demonizing and
stereotyping multiculturalism, which it sees, with reason, as a
menace to its parochial-
ism. The project of multiculturalism is unquestionably valid,
important, and ethical
insofar as it challenges both the realities and the philosophical
justifications (from
Platonic monism to Enlightenment universalism) of cultural,
racial, religious, sexual,
class, and other forms of hegemony. The pressing question that,
to my mind, Zizek's
compelling argument forces us to confront, is this: How and
when does multicultur-
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46 College English
alism turn into a superficial celebration of diversity that
sanitizes difference and ef-
fectively co-opts it into the "seamless global network" ideal for
corporate expansion?
To tackle the issue from this angle, I think, is to begin to clear
a space for an alterna-
tive model for the globalization of literary studies that carries
within it the recogni-
tion that the world is a closely knit, although extremely
diverse, human community
that superficial forms of multiculturalism tend to homogenize
and that the dynamics
of global capitalism attempt to transform into a seamless global
supermarket built on
Eurocentric assumptions, norms, and attitudes.
As Aijaz Ahmad observes, "Internationalism ... has been one of
the constitutive
traditions of the Left, but in this age of late capitalism it is best
to recognize that cer-
tain kinds of internationalism also arise more or less
spontaneously out of circuits of
imperialist capital itself, and the lines between the
internationalism of the Left and the
globalism of capitalist circuits must always be demarcated as
rigorously as possible" (45).
This distinction, also implicit in Zizek's critique of
multiculturalism, is more critically
important today than ever before and will become, I suspect,
more so in the future.
I would like to conclude by offering a few suggestions to those
who, like myself,
find themselves forced to use the Norton Anthology in their
world literature courses
for lack of a viable alternative, since it is the only anthology
available that attempts,
however unsatisfactorily, the admittedly daunting task of
bridging Western and non-
Western literatures. (I am emphatically not saying that one
should ignore Western lit-
erature.) Other anthologies either focus exclusively on the
West (Wilkie and Hurt)
or on Asia, Africa, and Latin America combined (Barnstone
and Barnstone).2 The
challenge one faces, therefore, involves not only balancing the
content of the course,
but also correcting the Eurocentric image of the world which
the Norton Anthology sug-
gests to the students who so much as read its table of contents.
One obvious solution to the shortcomings of this, or any,
anthology is to sup-
plement it with other texts and to devise creative ways of
structuring a course. More
important, I think, is that we engage our students in discussing
the history of the an-
thology, its affiliation with imperialist discourses on the non-
Western world, and the
cultural and political implications today of reproducing their
logic. Further, let us
make explicit to our students our philosophies of teaching
something as formidably
vast as world literature. Let us also explain to them that, since
we could not possibly,
in the space of one or two semesters, introduce them to a tiny
fraction of four mil-
lenia of world literature, we are offering them a particular
selection that, while it can-
not hope to represent, at least it could begin to suggest the
infinite, irreducible
diversity of the world in which we all live.3
NOTES
1. For an extended treatment of the politics of Benetton's brand
of multiculturalism, see Giroux.
2. Prentice Hall's new anthology, The World ofLiterature,
edited by Louise Westling et al., was pub-
lished in 1999, after this article was completed. This anthology
offers a more balanced selection of Asian,
This content downloaded from
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All use subject to https://about.jstor.org/terms
World Literature in the Age of Globalization 47
African, European, and North and South American texts than
the Norton while avoiding the latter's Euro-
centric periodization, thus promising to be a valuable textbook.
I have also learned that at least two other
anthologies are in preparation at Macmillan and Bedford.
3. I am indebted to many people who have generously offered
encouragement or valuable com-
ments on earlier drafts of this article: Stephanie Hilger,
Jonathan Hunt, James Hurt, Thomas Joswick,
R. S. Krishnan, Michael Palencia-Roth, Zohreh Sullivan,
Ronald Walker, and the anonymous reviewers
at College English. An earlier version of this essay was
presented at the 2nd Annual Red River Conference
on World Literature held at North Dakota State University in
April 1999 and appeared in its proceedings.
WORKS CITED
Ahmad, Aijaz. In Theory: Classes, Nations, Literatures.
London: Verso, 1992.
Aldridge, A. Owen. The Reemergence of World Literature.
Newark: U of Delaware P, 1986.
Anderson, G. L., ed. Masterpieces of the Orient. New York:
Norton, 1961.
. Masterpieces of the Orient, Enlarged Edition. New York:
Norton, 1977.
Barnstone, Willis, and Tony Barnstone, eds. Literatures ofAsia,
Africa, and Latin America. Upper Saddle
River, NJ: Prentice Hall, 1999.
Dirlik, Arif. "The Global in the Local." Global/Local: Cultural
Production and the Transnational Imaginary.
Ed. Rob Wilson and Wimal Dissanayake. Durham: Duke UP,
1996.
Gates, Henry Louis Jr., "Beyond the Culture Wars: Identities in
Dialogue." Profession 93 (1993): 6-11.
Giroux, Henry A. "Consuming Social Change: The 'United
Colors of Benetton.' " Cultural Critique 26
(1993-94): 5-32.
Jameson, Fredrick. Postmodernism, or, The Cultural Logic of
Late Capitalism. Durham: Duke UP, 1991.
Lawall, Sarah. "Introduction: Reading World Literature."
Reading World Literature: Theory, History, Prac-
tice. Ed. Sarah Lawall. Austin: U of Texas P, 1994. 1-64.
Lawall, Sarah, et al., eds. The Norton Anthology of World
Masterpieces. 2 vols. 7th ed. New York, Norton: 1999.
Lazarus, Neil. "Charting Globalization." Race and Class 40.2-3
(1998-1999): 91-109.
Macaulay, Thomas Babington. "Indian Education: Minute of
the 2nd of February, 1835." Macaulay: Prose
and Poetry. Ed. G. M. Young. London: Rupert Hart-Davis,
1952. 719-30.
Mack, Maynard, et al., eds. The Norton Anthology of World
Masterpieces. 2 vols. New York, Norton: 1956.
. The Norton Anthology of World Masterpieces. 2 vols. 4th ed.
New York, Norton: 1979.
. The Norton Anthology of World Masterpieces. 2 vols. 6th ed.
New York, Norton: 1992.
. The Norton Anthology of World Masterpieces (Expanded
Edition). New York, Norton: 1995.
Ross, Kristin. "The World Literature and Cultural Studies
Program." Critical Inquiry 19 (1993): 666-76.
San Juan, E. "Globalization, Dialogic Nation, Diaspora."
Beyond Postcolonial Theory. New York: St. Mar-
tin's P, 1998. 195-226.
- . "The Multicultural Imaginary: Problematizing Identity and
the Ideology of Racism." Beyond Post-
colonial Theory. New York: St. Martin's P, 1998. 113-54.
Sivanandan, A. "Globalism and the Left." Race and Class 40.2-
3 (1998-1999): 5-19.
Wellek, Rene. A History of Modern Criticism: 1750-1950. Vol.
I: The Later Eighteenth Century. London:
Jonathan Cape, 1955.
Westling, Louise, et al., eds. The World of Literature. Upper
Saddle River, NJ: Prentice Hall, 1999.
Wilkie, Brian, and James Hurt, eds. Literature of the Western
World. 2 vols. Upper Saddle River, NJ: Pren-
tice Hall, 1997.
Zizek, Stavoj. "Multiculturalism, or the Cultural Logic of
Multinational Capitalism." New Left Review 225
(1997): 28-51.
This content downloaded from
�������������82.178.172.69 on Tue, 20 Sep 2022
05:14:43 UTC�������������
All use subject to https://about.jstor.org/terms
Contents38394041424344454647Issue Table of ContentsCollege
English, Vol. 63, No. 1 (Sep., 2000), pp. 1-121Front Matter [pp.
1-8]Reading "Whiteness" in English Studies [pp. 9-37]World
Literature in the Age of Globalization: Reflections on an
Anthology [pp. 38-47]Limping or Flying? Psychoanalysis,
Afrocentrism, and Song of Solomon [pp. 48-70]On Reading
Differently: Through Foucault's Resistance [pp. 71-
94]ReviewReview: Roses in December: Cultural Memory in the
Present [pp. 95-101]Comment & ResponseA Comment on
"Historical Studies and Postmodernism: Rereading Aspasia of
Miletus" [pp. 102-105]Xin Liu Gale Responds [pp. 105-
107]Back Matter [pp. 108-121]

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World Literature in the Age of Globalization Reflections on a.docx

  • 1. World Literature in the Age of Globalization: Reflections on an Anthology Author(s): Waïl S. Hassan Source: College English , Sep., 2000, Vol. 63, No. 1 (Sep., 2000), pp. 38-47 Published by: National Council of Teachers of English Stable URL: https://www.jstor.org/stable/379030 JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected] Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at https://about.jstor.org/terms National Council of Teachers of English is collaborating with JSTOR to digitize, preserve and extend access to College English This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms
  • 2. https://www.jstor.org/stable/379030 38 World Literature in the Age of Globalization: Reflections on an Anthology Wa'il S. Hassan ince the early nineteenth century, Weltliteratur (world literature) has been one of the great Western humanistic ideas. Like many such ideas, it has both re- produced and reinforced a specifically Western worldview. For a long time, "world literature" was synonymous with European literature, but with the vig- orous interrogation from a number of perspectives of the primacy of the Western canon, the rise to global celebrity of scores of non-Western writers (including several Nobel laureates and others equally canonized by the Western literary-critical estab- lishment), and the increasing availability of English translations, the teacher of a world
  • 3. literature course today faces an unprecedented abundance of texts from which to choose. Yet this situation is fraught with difficulties of its own, for even as the "glob- alization of literary studies" emerges as the topic of the hour, the selective inclusion of non-Western texts in critical and pedagogical cadres often reveals new configura- tions of power and domination. I shall be arguing in this essay that the pedagogical application of the concept of "world literature" in the United States since WWII has developed in step with the political, economic, and strategic remapping of global re- lations, sometimes in subtle ways that tend to mask its affiliations with power. The globalization of literary studies is articulated in several interrelated domains- critical, curricular, pedagogical-all of which I cannot adequately address within the scope of this essay. I would like, however, to limit my discussion to one aspect of ped- agogy, namely the evolution of the single most authoritative and widely used text- book in world literature courses in the United States, The Norton Anthology of World Masterpieces. I shall begin by revisiting the notion of "world literature" itself by way
  • 4. Wai'l S. H a s s a n is Assistant Professor of English at Western Illinois University. He has taught a num- ber of world literature courses there and at the University of Illinois at Urbana-Champaign, where he re- ceived a Ph.D. in comparative literature in 1998. He has written a dissertation on the Sudanese novelist Tayeb Salih and a number of articles on postcolonial, Arabic, and French literatures and on the teaching of non-Western literatures. College English, Volume 63, Number 1, September 2000 This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms World Literature in the Age of Globalization 39 of setting up the following question: Has the Norton Anthology provided those of us who are committed to the teaching of world literature from non-Eurocentric per- spectives with a useful tool, or does the anthology more subtly than ever reproduce the canon's ideological underpinnings? My attempt to answer this question, in turn, leads to a consideration of the extent to which the new notion of the "globalization
  • 5. of literary studies" departs from older concepts of "world literature" and whether multiculturalism has contributed something to this globalization that the Eurocen- tric assumptions of the traditional canon precluded. These issues, I believe, are cen- tral to any consideration of the teaching of world literature. When Goethe coined the term Weltliteratur in 1827, he was envisioning a future state rather than naming a contemporary canon. As Rend Wellek writes, for Goethe "the term world literature . .. suggests a historical scheme of the evolution of national literatures in which they will fuse and ultimately melt into a great synthesis" (221). For Goethe, that ideal future was to be marked by open dialogue between "nations"-in Herder's sense of a nation as a collective cultural and linguistic community with a dis- tinctive spiritual essence, or a Volksgeist. In this dialogue, each nation would be rep- resented by its major writers, whose works would continue to reflect each nation's Volksgeist while achieving, as a result of the increased cross- cultural understanding fostered by reading foreign literatures, such breadth of vision
  • 6. as to express the uni- versality of the human experience. In that sense, world literature was for Goethe an op- portunity, not for the imposition of cultural hegemony by one nation over others, but rather for greater understanding of one's neighbors and of oneself that would foster harmony and lead to reducing conflict (Lawall, "Introduction" 13). Goethe's optimism about the future of humanity may not have permitted him to articulate the notion of world literature in the context of contemporary historical forces shaping Europe's im- perialist expansion throughout the globe. His idealistic notion of Weltliteratur was a far cry from the cultural imperialism of Macaulay's grimly pragmatic program (advo- cated a few years later in the infamous "Indian Education: Minute of the 2nd of Feb- ruary, 1835") for the re-education of Indian youth in English literature on the grounds of its "intrinsic superiority" to the literatures of the "Orient" (722). Rooted as it is in Enlightenment universalism, the concept of Weltliteratur was also in a sense Goethe's response to the greatly increased volume of
  • 7. trade and communica- tion occasioned by the Industrial Revolution (Aldridge 9). Goethe's notion of world lit- erature, therefore, is linked in an important way to the internationalization of culture that resulted from the emergence of capitalism as the dominant mode of production in modern Europe. Similarly, our contemporary notion of the globalization of literary studies is affiliated with the globalization of capital, or late capitalism in the post-Cold War era. This new paradigm for literary studies is articulated along the various trajec- tories of postmodernism, the poststructuralist critique of universalism and founda- tional philosophy, and the multiculturalist interrogation of the traditional Eurocentric This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms 40 College English canon from Third World, feminist, minority, and class perspectives. This kind of glob-
  • 8. alization encompasses a wide range of neoliberal and oppositional projects, all of which I cannot hope to discuss here. However, I wish to emphasize that they are far from being uniform either in their histories or in their content and that, in fact, consider- able ambivalence and contradiction exist between them and the parallel-sometimes enabling-movement of corporate globalization. For example, the multiple and dis- tinct histories of national liberation worldwide, women's movements, and Civil Rights struggles may have converged with poststructuralism in their interrogation of the Eu- rocentric bias of enlightenment universalism, but at the same time their projects may conflict in profound ways with postmodernism when it is understood, in FredricJame- son's compelling argument, as "the cultural logic of late capitalism." What I do want to identify on this wide spectrum of positions is the tendency, in the sphere of culture in general and literary pedagogy in particular, of some strands of globalization to reproduce uncritically the logic of global capitalism as the latest
  • 9. form of imperialism while at the same time posing as counter- hegemonic projects. This tendency often results in idealized notions of multiculturalism that superficially celebrate difference and diversity while commodifying cultural production. There are, however, other non-hegemonic conceptions of difference that self-consciously historicize their understanding of world cultures and literatures while maintaining "critical vigilance" (to use Gayatri Chakravorty Spivak's term) toward their own af- filiations with power. Such conceptions should, in my view, inform our efforts to con- struct a framework for the interpretation of culture and for teaching world literature that resists cultural imperialism, whether of Macaulay's or of the more subtle, late capitalist variety. The Norton Anthology of World Masterpieces lacks such a framework. A brief his- tory of the anthology's eight editions will show how its Eurocentric definition of "world literature" itself has come to embody some of the most problematic aspects of multiculturalism. W. W. Norton's dozen or so anthologies are
  • 10. the most widely used textbooks in introductory and survey literature courses in American universities. Those anthologies are expertly edited by teams of highly distinguished scholars whose decisions are often informed by questionnaires sent out to hundreds of professors re- garding what they teach and how they do so. The often excellent introductions, help- ful footnotes, and useful "Instructor's Guides" all contribute to making Norton's anthologies by far the most convenient textbooks available, and, therefore, the most concrete embodiment of the canon. The World Masterpieces anthology, under the general editorship of Maynard Mack, first appeared in two volumes in 1956, then in successive editions in 1965, 1973, 1979, 1985, 1992, 1995 (the "Expanded Edition" of the sixth), and most recently 1999 (with Sarah Lawall succeeding Mack as general editor). On the title page of all seven regu- lar editions (but not the "Expanded Edition"), the subtitle "Literature of Western Cul- ture" (emphasis added) tellingly sports the Eurocentric bias of the collection: Not only
  • 11. This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms World Literature in the Age of Globalization 41 is "world literature" fully coterminous with "Western" literature, but the unabashed proclamation in the subtitle, reiterated in the preface of each edition, demonstrates just how normalized that Eurocentrism has been. Not surprisingly, those seven editions have followed the standard periodization of Western literature- classical, medieval, Re- naissance, and so on-and contained, in the first four editions, other than extracts from the Old Testament, no non-Western works. Curiously, however, the third (1973), fourth (1979), and fifth (1985) editions announced inside the front cover that a "com- panion volume" entitled Masterpieces of the Orient was available as a supplement to the main anthology. This appendage to the 4,000-page anthology was advertised as con- veniently available in an abridged version of 379 pages and an enlarged version of 834
  • 12. pages. Even more than the subtitle of the anthology itself, this strange, optional sup- plement at an additional cost uneasily, and grudgingly, acknowledged the Eurocen- trism of the anthology. At the same time, this supplement revealed the uneven division of world literature into mainly Western, housed in the main anthology, and Oriental, available upon request in two "convenient" sizes. Shopper suit thyself. Nor was that all. The fifth edition of 1985 listed the Indian R. K. Narayan, the Japanese Mishima Yukio, and the Nigerian Wole Soyinka-not in the "Companion Volume," as one would expect, but in the main anthology under the heading "Con- temporary Explorations." It is not clear why these three writers were placed in the main anthology and not in the companion volume, nor is it clear why these three par- ticular writers, and no others, were thus Westernized by association. Even more in- terestingly, and with no explanation, the sixth edition of 1992 dropped all three, adding in their place the Nigerian Chinua Achebe and the Egyptian Naguib Mahfouz. The sixth edition also included the epic of Gilgamesh in the
  • 13. "Ancient World" section and a selection from the Qur'an in the "Middle Ages" section (note here the problematic positing of a transcultural medievalism: the period from the sixth to the fourteenth centuries C.E., which witnessed the emergence of Arab civilization, is subsumed in the Norton Anthology under the rubric of what became known in Europe as the Dark Ages). The most recent, seventh edition (1999) has maintained the non-Western se- lections of the sixth, adding three short Arabic "medieval" lyrics and a selection from The Thousand and One Nights. (Meanwhile, the seventh edition has grown to include some 600 pages of works by Western women writers.) In this way, Gilgamesh, the Qur'an, The Thousand and One Nights, Achebe's Things FallApart, and Mahfouz's "Za- balaawi" simply become Western texts. Obviously, this confusion would not have occurred had Norton avoided the uni- versalist pretensions of the title "World Masterpieces," and named its anthology for what it is: a library of Western literature. Yet the editors explain in the preface to the sixth edition that "for a very long time we have been experimenting
  • 14. with ways to expand this anthology into a collection of'world' masterpieces in the fillest contemporary sense" (1992, xviii; emphasis added). One cannot help but wonder at the increasing elasticity of Norton's notion of"world." Short of a Copernican revolution in literary studies, which This content downloaded from �������������82.178.172.:ffff:ffff:ffff on Thu, 01 Jan 1976 12:34:56 UTC All use subject to https://about.jstor.org/terms 42 College English is yet to come, what logic justifies the need for periodical revision of the definition of "'world' literature," or for including or excluding this or that foreign text, other than that of market trends? Consequently, the experience of reading becomes truly a "con- temporary exploration" for the reader-tourist-consumer with a short attention span and thirst for exotic commodities. Reading and teaching world literature become a leisurely stroll in a global literary mall that is structured at once to satisfy and to re-
  • 15. inforce Western modes of consumption and interpretation: Western periodization, Western thematics, and Western postmodern sensibilities. Nevertheless, to market its anthology successfully, Norton must walk the fine line between pleasing both the "advocates of 'canonicity' and 'multiculturalism.' " This means assuring the former that the sixth and subsequent editions "will continue as in the past to evolve and grow, responding to the needs and preferences of those who wish to stress in the limited time at their disposal the Judaic- Greek-Roman-European- American traditions of thought and feeling" (1992, xviii), a promise that the seventh edition of 1999 has honored. As for the multiculturalists, the editors announced a new "expanded edition," which was published in 1995 and contained the entire sixth edition plus 2,000 pages ofnon-Western works. Here, finally, is globalization at work: no fundamental structural changes reflecting a new vision of global reality, but sim- ply "expansion" (the term unambiguously implying territorial "colonization" or "an-
  • 16. nexation") by adding more and more foreign "masterpieces" to a consolidated Western canon. Yet this increase is emphatically, even apologetically, presented as only an op- tion: Norton is happy to offer to each his or her own preferred version of the world. In this "expanded edition," the editors removed the categories of European lit- erary history from the major section headings within the anthology and used instead a temporal scheme within which literary movements are clearly marked as culture- specific (e.g., "India's Heroic Age" or "China's Middle Period"). Nevertheless, it will be noticed that the temporal scheme itself (Vol. 1: Beginning to A.D. 100, 100 to 1500, 1500 to 1650; Vol. 2: 1650 to 1800, 1800 to 1900, and the twentieth century) coincides with the standard periodization used in structuring literature curricula in most Western literature departments in the United States: classical, medieval, Re- naissance, Enlightenment, the nineteenth century, and the twentieth century. Not surprisingly, the editors felt that some justification was necessary when this temporal framework failed, for example, to showcase more than a
  • 17. handful of non-Western works, totaling 390 pages, in the sections covering 1500-1900 C.E., which consist of 1400 pages of Western literature. This is, of course, the period when the world was rapidly being subjugated by the colonial powers of Europe on an unprecedented scale in history, so that by the end of World War I Europe not only dominated about 85% of the earth's surface, but also imposed its languages and curricula in ways that per- manently changed countless non-Western cultures. Yet this unpleasant fact is not mentioned by the editors, who simply state that "selections from non-Western liter- ature diminish [in those sections] because in any culture the upwellings of creativity This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms World Literature in the Age of Globalization 43 that produce works of great stature obey no time schedule" (1995). Whose time sched- ule, one might ask, and whose criteria determine whether, which, and when such "works of great stature" ("timeless masterpieces") are produced? Without question- ing the sincere efforts of the editors, who seem to be trying
  • 18. their best to amend an old and embarrassing notion of the canon, update their anthology in the light of new knowledge, and also sell their product, I cannot help detecting in that statement the implicit logic of the argument that colonialism affected peoples who were not simply weaker militarily than the European colonizers, but who were culturally bankrupt. Obviously, no single course can ever hope to incorporate all of the contents of the anthology, or even a single volume of it, but the point is that the anthology au- thoritatively manufactures and imposes a fundamentally slanted vision of world liter- ature that has always obeyed the logic of imperialism. As Kristin Ross argues, "[w]hen we speak about breaking out of a Western bourgeois model in our teaching, we can- not speak merely of adding on or integrating cultures . .. into a better, more repre- sentative totality, a fuller globe. For we will then merely reproduce what is essentially a Western bourgeois sociology of culture: Western civilization as world civilization" (670). This is precisely the paradigm of "expansion" that Norton used in the 1995 ex-
  • 19. panded edition. Furthermore, the evolutionary trajectory of the anthology in its suc- cessive editions, with its reverential treatment of the Western canon and random inclusion and exclusion of non-Western writers, parallels the historical trajectory of Western European and North American enunciations of global relations. Thus the "world" of "world literature," as represented in the early editions of the anthology, was coterminous with the "West," while the so-called "Orient" and its cultural pro- duction occupied an ancillary status, only slightly more ambivalent than Macaulay al- lowed. Then the category of "Third World Literature" emerged in the 1960s as a sort of alternative canon (Ahmad 78-86), the mere existence of which begins, two decades later, to be tacitly conceded by the Norton Anthology. At the height of decol- onization movements and the Cold War, the Three Worlds Theory-at least insofar as it opposed First World to Third World-could be seen retrospectively as the new model for this institutionalized split between Western and non- Western literatures in the curriculum. With the end of the Cold War and the advent of what George Bush celebrated as a "New World Order," heralded by the
  • 20. dramatic affirmation of U.S. military supremacy in the Gulf War, the horizon of late- capitalist global market econ- omy expands freely, aided by a hegemonic form of multiculturalism that has informed the anthology's development in the 1990s. What does this symptomatic development tell us, then, about multiculturalism, the controversial movement cited by the Norton editors as the spur for "expanding" the anthology? Leftist analyses and critiques of multiculturalism (Zizek, San Juan, Gates, and others), postmodernism (Jameson), and globalization (Sivanandan, San Juan, Lazarus, Dirlik)-notwithstanding the sometimes radically distinct specificity of their positionalities-distinguish themselves from neoliberalism by stressing the This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms 44 College English continuities between the hegemonic tendency of global capitalism and its cultural cognates, postmodernism and multiculturalism. The argument
  • 21. goes like this: "If im- perialism is the latest stage of capitalism, globalism is the latest stage of imperialism" (Sivanandan 5). Postmodernism, then, is described as the "cultural logic of late capi- talism" (Jameson), and multiculturalism as the "positive guise" of the "cultural frag- mentation" precipitated by global capitalism (Dirlik 30). The most radical form of this critique describes multiculturalism as a new kind of racism. In an essay with strong Jamesonian echoes entitled "Multiculturalism, or the Cultural Logic of Multinational Capitalism," Zizek's argues that the ideal form of ideology of this global capitalism is multiculturalism ... [which] is a disavowed, inverted self-referential form of racism, a "racism with a distance"-it "re- spects" the Other's identity, conceiving the Other as a self- enclosed "authentic" com- munity towards which he, the multiculturalist, maintains a distance rendered possible by his privileged universal position. Multiculturalism is a racism which empties its own position of all positive content (the multiculturalist is not a direct racist, he doesn't op- pose to the Other the particular values of his own culture), but nonetheless retains this position as the privileged empty point of universality from which one is able to appreci-
  • 22. ate (and depreciate) properly other particular cultures-the multiculturalist respect for the Other's specificity is the very form of asserting one's own superiority. (44) The multiculturalist, in other words, is one who has "transcended" or "moved beyond" racial prejudice and into a privileged realm of late capitalist development that no longer depends on older forms of exploitation based on race; the multiculturalist has "left be- hind" those (mostly in parts of the world which have not attained complete capitalist development) who are still mired in ethnic, racial, and religious strife. The implicit ref- erence here is to the history of capitalism, which depended in an earlier phase on colo- nial expansion, which in turn spurred the development of post- Enlightenment racial theory, Orientalism, and similar discourses on Europe's Others. Now, in a late phase of capitalism that depends on globalization rather than colonial expansion, racism ac- cordingly assumes a more subtle form. Taken together with its professed model, Jameson's reading of postmodernism as "the cultural logic of late capitalism," Zizek's critique places
  • 23. multiculturalism squarely within the imperialist project of multinational capitalism; paradoxically, mul- ticulturalism's professed anti-racism and acknowledgment of the validity of other cul- tural values and norms itself becomes an efficient vehicle for undermining the integrity of other cultures and a new form of racism. What enables this sleight of hand is cap- italism's drive toward maximizing profit by any means necessary, so that the new racism is not so much directed by one ethnic group against another, but by global capitalism (as an "empty point of universality") against its victims. In a slightly different but re- lated argument, Dirlik writes that "the apparent end of Eurocentrism is an illusion, because capitalist culture as it has taken shape has Eurocentrism built into the very structure of its narrative, which may explain why even as Europe and the United States lose their domination of the capitalist world economy, culturally European and Amer- This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms
  • 24. World Literature in the Age of Globalization 45 ican values retain their domination" (30). Thus, if not strictly racist in the conventional sense, multiculturalism as the cultural logic of the globalization of capital is funda- mentally Eurocentric and exploitative, despite its claims to the contrary. To illustrate, take the billboard multiculturalism of "The United Colors of Benet- ton" and MCI's claim to have built a "seamless global network" of business commu- nication. Benetton manufactures a kind of multiculturalist chic (translated into images of groups of stylish multiracial youngsters) designed to appeal to liberal-minded youth who can afford Benetton's expensive garments. Multiculturalism here mobilizes no- tions of racial equality that exist only in the eye of the beholder (and consumer), mask- ing not only the social and global realities of inequality but also the very mechanism by which capitalist culture depends on exploitation and inequality.1 The MCI exam- ple articulates a utopian vision of global capitalism in a series of television advertise-
  • 25. ments featuring Sam Neill as a corporate mogul standing in a grayish, metallic, high-walled enclosure that appears to be an abstract rendition of a corporate board- room. He peeps stealthily through a small aperture in the wall- not a keyhole, he as- sures us in one of the commercials-but apparently some sort of cyper-panopticon from which he spies at one time on robotic, expressionless corporate employees danc- ing in a (vicious?) circle. "They seem rather happy," says Neill with confident au- thority. Both the claustrophobic abstract setting and the dehumanized state of the otherwise privileged employees ironically underscore the viciousness of this vision of homogenized global culture (in another advertisement, dozens of men uniformly clad in spotless white suites and hats, who ostensibly represent "local carriers and inter- national carriers," exchange briefcases as they march mechanically in circles). In such a world of streamlined communications and global capitalist access, there is simply no place for the "unhappy": the poor, the women and children shamefully exploited in Third World sweatshops, and the underprivileged masses who
  • 26. constitute the func- tional waste of the "seamless global network." Within this New World Order, "four- fifths of the global population ... are simply marginalized" (Dirlik 32). Such representations by MCI and Benetton reveal the depoliticizing, homoge- nizing, and idealizing dynamics of global capitalism. In much the same way, Norton has been idealizing and depoliticizing the globalized canon, in which the unpleasant realities of colonial history and exploitation are sanitized within an ever-expanding pantheon of "timeless masterpieces." This is not the place to restate the argument for multiculturalism. From Rush Limbaugh to Dinesh D'Souza and their ilk, the Right has been busy demonizing and stereotyping multiculturalism, which it sees, with reason, as a menace to its parochial- ism. The project of multiculturalism is unquestionably valid, important, and ethical insofar as it challenges both the realities and the philosophical justifications (from Platonic monism to Enlightenment universalism) of cultural, racial, religious, sexual, class, and other forms of hegemony. The pressing question that, to my mind, Zizek's compelling argument forces us to confront, is this: How and when does multicultur-
  • 27. This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms 46 College English alism turn into a superficial celebration of diversity that sanitizes difference and ef- fectively co-opts it into the "seamless global network" ideal for corporate expansion? To tackle the issue from this angle, I think, is to begin to clear a space for an alterna- tive model for the globalization of literary studies that carries within it the recogni- tion that the world is a closely knit, although extremely diverse, human community that superficial forms of multiculturalism tend to homogenize and that the dynamics of global capitalism attempt to transform into a seamless global supermarket built on Eurocentric assumptions, norms, and attitudes. As Aijaz Ahmad observes, "Internationalism ... has been one of the constitutive traditions of the Left, but in this age of late capitalism it is best
  • 28. to recognize that cer- tain kinds of internationalism also arise more or less spontaneously out of circuits of imperialist capital itself, and the lines between the internationalism of the Left and the globalism of capitalist circuits must always be demarcated as rigorously as possible" (45). This distinction, also implicit in Zizek's critique of multiculturalism, is more critically important today than ever before and will become, I suspect, more so in the future. I would like to conclude by offering a few suggestions to those who, like myself, find themselves forced to use the Norton Anthology in their world literature courses for lack of a viable alternative, since it is the only anthology available that attempts, however unsatisfactorily, the admittedly daunting task of bridging Western and non- Western literatures. (I am emphatically not saying that one should ignore Western lit- erature.) Other anthologies either focus exclusively on the West (Wilkie and Hurt) or on Asia, Africa, and Latin America combined (Barnstone and Barnstone).2 The
  • 29. challenge one faces, therefore, involves not only balancing the content of the course, but also correcting the Eurocentric image of the world which the Norton Anthology sug- gests to the students who so much as read its table of contents. One obvious solution to the shortcomings of this, or any, anthology is to sup- plement it with other texts and to devise creative ways of structuring a course. More important, I think, is that we engage our students in discussing the history of the an- thology, its affiliation with imperialist discourses on the non- Western world, and the cultural and political implications today of reproducing their logic. Further, let us make explicit to our students our philosophies of teaching something as formidably vast as world literature. Let us also explain to them that, since we could not possibly, in the space of one or two semesters, introduce them to a tiny fraction of four mil- lenia of world literature, we are offering them a particular selection that, while it can- not hope to represent, at least it could begin to suggest the infinite, irreducible diversity of the world in which we all live.3
  • 30. NOTES 1. For an extended treatment of the politics of Benetton's brand of multiculturalism, see Giroux. 2. Prentice Hall's new anthology, The World ofLiterature, edited by Louise Westling et al., was pub- lished in 1999, after this article was completed. This anthology offers a more balanced selection of Asian, This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms World Literature in the Age of Globalization 47 African, European, and North and South American texts than the Norton while avoiding the latter's Euro- centric periodization, thus promising to be a valuable textbook. I have also learned that at least two other anthologies are in preparation at Macmillan and Bedford. 3. I am indebted to many people who have generously offered encouragement or valuable com- ments on earlier drafts of this article: Stephanie Hilger, Jonathan Hunt, James Hurt, Thomas Joswick, R. S. Krishnan, Michael Palencia-Roth, Zohreh Sullivan, Ronald Walker, and the anonymous reviewers at College English. An earlier version of this essay was presented at the 2nd Annual Red River Conference
  • 31. on World Literature held at North Dakota State University in April 1999 and appeared in its proceedings. WORKS CITED Ahmad, Aijaz. In Theory: Classes, Nations, Literatures. London: Verso, 1992. Aldridge, A. Owen. The Reemergence of World Literature. Newark: U of Delaware P, 1986. Anderson, G. L., ed. Masterpieces of the Orient. New York: Norton, 1961. . Masterpieces of the Orient, Enlarged Edition. New York: Norton, 1977. Barnstone, Willis, and Tony Barnstone, eds. Literatures ofAsia, Africa, and Latin America. Upper Saddle River, NJ: Prentice Hall, 1999. Dirlik, Arif. "The Global in the Local." Global/Local: Cultural Production and the Transnational Imaginary. Ed. Rob Wilson and Wimal Dissanayake. Durham: Duke UP, 1996. Gates, Henry Louis Jr., "Beyond the Culture Wars: Identities in Dialogue." Profession 93 (1993): 6-11. Giroux, Henry A. "Consuming Social Change: The 'United Colors of Benetton.' " Cultural Critique 26 (1993-94): 5-32. Jameson, Fredrick. Postmodernism, or, The Cultural Logic of Late Capitalism. Durham: Duke UP, 1991.
  • 32. Lawall, Sarah. "Introduction: Reading World Literature." Reading World Literature: Theory, History, Prac- tice. Ed. Sarah Lawall. Austin: U of Texas P, 1994. 1-64. Lawall, Sarah, et al., eds. The Norton Anthology of World Masterpieces. 2 vols. 7th ed. New York, Norton: 1999. Lazarus, Neil. "Charting Globalization." Race and Class 40.2-3 (1998-1999): 91-109. Macaulay, Thomas Babington. "Indian Education: Minute of the 2nd of February, 1835." Macaulay: Prose and Poetry. Ed. G. M. Young. London: Rupert Hart-Davis, 1952. 719-30. Mack, Maynard, et al., eds. The Norton Anthology of World Masterpieces. 2 vols. New York, Norton: 1956. . The Norton Anthology of World Masterpieces. 2 vols. 4th ed. New York, Norton: 1979. . The Norton Anthology of World Masterpieces. 2 vols. 6th ed. New York, Norton: 1992. . The Norton Anthology of World Masterpieces (Expanded Edition). New York, Norton: 1995. Ross, Kristin. "The World Literature and Cultural Studies Program." Critical Inquiry 19 (1993): 666-76. San Juan, E. "Globalization, Dialogic Nation, Diaspora." Beyond Postcolonial Theory. New York: St. Mar- tin's P, 1998. 195-226. - . "The Multicultural Imaginary: Problematizing Identity and the Ideology of Racism." Beyond Post-
  • 33. colonial Theory. New York: St. Martin's P, 1998. 113-54. Sivanandan, A. "Globalism and the Left." Race and Class 40.2- 3 (1998-1999): 5-19. Wellek, Rene. A History of Modern Criticism: 1750-1950. Vol. I: The Later Eighteenth Century. London: Jonathan Cape, 1955. Westling, Louise, et al., eds. The World of Literature. Upper Saddle River, NJ: Prentice Hall, 1999. Wilkie, Brian, and James Hurt, eds. Literature of the Western World. 2 vols. Upper Saddle River, NJ: Pren- tice Hall, 1997. Zizek, Stavoj. "Multiculturalism, or the Cultural Logic of Multinational Capitalism." New Left Review 225 (1997): 28-51. This content downloaded from �������������82.178.172.69 on Tue, 20 Sep 2022 05:14:43 UTC������������� All use subject to https://about.jstor.org/terms Contents38394041424344454647Issue Table of ContentsCollege English, Vol. 63, No. 1 (Sep., 2000), pp. 1-121Front Matter [pp. 1-8]Reading "Whiteness" in English Studies [pp. 9-37]World Literature in the Age of Globalization: Reflections on an Anthology [pp. 38-47]Limping or Flying? Psychoanalysis, Afrocentrism, and Song of Solomon [pp. 48-70]On Reading Differently: Through Foucault's Resistance [pp. 71- 94]ReviewReview: Roses in December: Cultural Memory in the Present [pp. 95-101]Comment & ResponseA Comment on "Historical Studies and Postmodernism: Rereading Aspasia of
  • 34. Miletus" [pp. 102-105]Xin Liu Gale Responds [pp. 105- 107]Back Matter [pp. 108-121]