4.3 Final Sales Presentation Due Sun Jun 30 @ 11:59 pm EDT • 15% weight Assignment Activity 4.3 Final Sales Presentation You may select a Group Presentation or you may work alone. There is a video presentation of the following information attached to this assignment.    Examples of presentations are provided at the end of the instructions. Animation software should not be used as the backdrop for this promotional video.  Video on youtube or other pre-recorded video is limited to 30 seconds. Please review the rubric. Due at the end of Week Three: Outline for Presentation Due by the end of Week Four: The actual presentation   If you need assistance adding (required) narration and music to Keynote, you can call FSO Support for help. Also, you can follow these directions: https://support.apple.com/kb/ph26006?locale=en_US Objectives: • Determine how to “sell” through an infomercial/commercial • Determine how to understand and apply the principles of AIDA (below) • Build upon knowledge gained in the marketing courses • Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause • To employ technology that demonstrate effective use of 21st century skills Assignment: Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market. This is the actual video presentation or a self playing narrated Keynote that would serve as the commercial for your business, charity, product. Multiple files will not be accepted for this assignment. You are required to present your personal voice narration unless you have an exception. Message me if have reason to request an exception. Since this is the Actual Commercial, you should not include background information from your creative planning - only the actual content intended to be shown to your audience. Deliverable: Commercial/Infomercial using video will last 2 to 5 minutes. Narrated Slideshow will include at least 10 slides and last 2 – 5 minutes. Background music is required. You may create a hybrid – Slideshow plus Video or Video including Slideshow. Instructions: 1. Write a script using all research on your topic. 2. Produce a video or self playing narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox. Dropbox.com Sign on: [email protected] Password: professionalsellingfs Additional Information for Creating Your Presentation. All presentations must: (AIDA) Capture the audience's Attention Create Interest Instill Desire Motivate them to Action You should determine. The Product/Service/Charity/Business – What are you selling? Target Market – Who are you selling to? Product Features and Advantages – What makes your product/charity better than others?.

1. 4.3 Final Sales Presentation
Due Sun Jun 30 @ 11:59 pm EDT • 15% weight
Assignment
Activity
4.3 Final Sales Presentation
You may select a Group Presentation or you may work alone.
There is a video presentation of the following information
attached to this assignment.
Examples of presentations are provided at the end of the
instructions.
Animation software should not be used as the backdrop for this
promotional video.
Video on youtube or other pre-recorded video is limited to 30
seconds.
Please review the rubric.
Due at the end of Week Three: Outline for Presentation
Due by the end of Week Four: The actual presentation
If you need assistance adding (required) narration and music to
Keynote, you can call FSO Support for help. Also, you can
follow these directions:
https://support.apple.com/kb/ph26006?locale=en_US
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of
AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a
product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st
century skills

2. Assignment: Create a dynamic, compelling
commercial/infomercial that will be used on the website for
product/charity or business. Background music is required and
should suit the emotional tone of the message and the tastes of
the target market.
This is the actual video presentation or a self playing narrated
Keynote that would serve as the commercial for your business,
charity, product. Multiple files will not be accepted for this
assignment.
You are required to present your personal voice narration unless
you have an exception. Message me if have reason to request an
exception.
Since this is the Actual Commercial, you should not include
background information from your creative planning - only the
actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Slideshow will include at least 10 slides and last 2 – 5
minutes. Background music is required.
You may create a hybrid – Slideshow plus Video or Video
including Slideshow.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or self playing narrated Keynote and submit
to the platform. If you are unable to upload the platform, you
may use the course dropbox. Please email me that your
presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on: [email protected]
Password: professionalsellingfs

3. Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your
product/charity better than others?
Benefits – What will your product/donation do for the
consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs
does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots,
testimonials, experts?
Opening – How do we grab our audience in the first seven
seconds?
How can we make the shot title catchy, different, yet reflect the
show’s content?
Retentives – What specific tactics will we use to keep the
audience watching?
Call to action – Tell the audience exactly what you want them
to do.

4. Script Writing:
Script the call to action (CTA) first, then script the show body
to synchronize with the CTA: when the viewer is asked to make
a decision. It’s an exercise in clarity. You’ll discover how you
need to describe and place the product benefits and features in
condensed time. And remember, the consumer needs to
understand the logic of contributing to your cause, funding your
venture or purchasing your product.
Body Scripting
The presentation copywriter’s primary goal is to motivate an
immediate response.
The key to great body scripting is to get the viewer’s attention.
And keep it for every moment of every minute. The only way to
do this is to think—for every paragraph, on every page of
copy—how am I getting and keeping their attention?
Creating the Video/Keynote
http://www.thinkoutsidetheslide.com/five-tips-to-m...
Here are some ways to get attention:
1. Visual Grabbers. Beautiful, startling visuals get attention
2. Problem and
Solution
. This is a classic opening. State a common problem and then
tell
viewers you have a solution. They’ll watch to discover it.
3. Be Personal. Talk to the individual. Use “you,” not
“him/her/them.”
4. Tell a Story. Stories take time and command people’s
attention from beginning to end.
People seek resolution and happy endings.

5. Testimonial features (real-life stories) are very effective.
5. Show the Process if you are selling a product. The mind is
curious. People love watching a process of making or changing
anything.
6. Ask Questions. If you ask a question viewers are naturally
wondering about at that moment, they’ll wait for the answer.
7. Pacing. Keep your dialogue moving, your voice-overs and
testimonial cuts brief
(maximum 15 to 20 seconds).
8. Call to Action – You must give the audience a definite action
step about how
to purchase or donate! What next step should the viewer take?
Again, remember -
AIDA: Get attention, create interest, then desire, then motivate
them to action. Move it.
Present the Dream. Give viewers a good sense of how their
contribution/purchase makes a difference in their lives and
potentially the lives of others.
Be Specific. It’s easier to write in generalities; but generalities
don’t sell. Cut the extra words and get down to essential selling
points.
Technical Questions: Call FSO Support
Helpful Hints!

6. * Sell with every sentence.
* Change the pace or topic throughout
* Decide which of the following elements will make up the core
of your presentation.
It could be all of them or just a few. (Call to Action required)
TESTIMONIALS - The format presents how
contributions/purchasing the product have made a difference.
ENDORSEMENTS - A celebrity (can “pretend to be a
celebrity”) can add credibility.
CASE HISTORIES – Tell an individual story.
DEMONSTRATIONS – Important for product sales. Features
and Benefits.
SUMMARIZE - Summarize the most important points you wish
to convey.
CALL TO ACTION - If soliciting through Media, make it easy

7. for them to contact you. If you have a phone “call to action”
make sure to use a local or toll-free number and repeat your
"call to action".
If driving people to your web site, give specific instructions on
how to order or donate.