2. Film & Television Genres
Moving Image Production:
Viral Videos - (Youtube, Podcast, Vlogging)
Adverts
Films (Different Genres - Horror, Action, Romance, Comedy, etc.)
Cartoons
Television
Short Films
Gameshows
Online Games
Webcam
Animation
Trailers
Gaming (PS3, Xbox, Wii, PC, etc.)
Music Videos
News
Documentaries
Live Theatre Recordings
Infomercials
3. Film & Television Genres
Soundtrack:
Music Videos
Film Sound
Theme Tunes
Live
Sound Effects (SFX)
Diegetic/Non-Diegetic
Speech
Narrator/Voice Over
Radio
Digital
Ambience
4. Film & Television Genres
Soundtrack Production:
Knowledge of Equipment
Musical Ability
Editing Skills
Creative Imagination
Understanding of Musical Atmosphere
Studio Knowledge
Good Perception (Hearing)
The point of soundtrack in film and other moving image is to develop a new sense or meaning to put alongside the image itself. Things such as cartoons need soundtrack to make them more interesting. For example, the Pink Panther uses it’s soundtracking to make everything more dramatic like when he walks up stairs, an ascending melody of notes plays to accompany this.
Soundtracking is used in multiple things from cartoons to music videos to big films. SFX is the abbreviation for Special Effects, ranging from noises like a door opening or even a gunshot.
To produce soundtrack you would generally need to have things such as a good knowledge of equipment used such as ‘handy recorders’ like the H2 ZOOM, you would need a certain ability in musical skills to produce any music or understand how to create something to flow with the image. You would need the ability to edit in programs such as Cubase or Fruity Loops and many other skills are needed to become a good soundtrack producer.
I had to produce a soundtrack for my friend Zac’s advert, given a brief and targets to meet to keep it flowing with the advert’s image. Firstly Zac produced an advert spoofing the film ‘300’. I recorded this by putting loops of a choir in through Acid Xpress, a program I use to create music. I also used my guitar and my POD to record in my own heavier sounding part to keep with the whole ‘fighting’ theme. *play track*After this Zac decided to create a different advert so I produced a different soundtrack, a more ‘techno’ sounding track using loops and making it similar to songs given in a brief. *play*
On the left there’s a handwritten copy of my analysis of everything that happened audio-wise in the Pink Panther episode I was given to give an entire soundtrack to the first minute or so of the product. On the right hand side there’s a copy of the SFX used and timings with the actions in the image
Instrumentation: The use of instruments & vocals in a piece, the instruments used. Tempo: The speed at which a piece of music is played, musical terms such as 'allegro' can be used.Dynamics: The volume of which a piece of music is played. Musical terms such as 'piano' meaning quiet, and 'forte' meaning loud are often used. Rhythm: A pattern of sound often used to accompany a main melody as a beat.Melody: The main body of a piece of music, the leading instrument's piece. Texture: The quality of a sound, how 'clear' a piece can sound, how music is put together, layers. One intstrument playing is 'monophonic', lots of instruments together would be 'polyphonic'.Harmony/Key: The combination of sounds put together to sound well structured, often used in duets.Structure: The music organised in layers, the intro, verses and choruses, and finally the outro. Solos are often in pieces of music too.Technology/SFX: Real or artificial sounds that are added to a piece of music or sound in order to create atmosphere/mood or to support the event occurring.
The EvianBabies advert has an unrealistic form for the narrative as it is pretty much impossible for a group of babies to actually do breakdancing in rollerskates. The style of the advert is intended to be humourous and memorable. Typical codes and conventions of this film are the camera angles are mostly low angle and tracking shots, following the babies as they skate and it gives us close ups of their happy and cool facial expressions. The lighting is all bright and the colours focused on are white which suggests purity. SFX (computer graphics) generated in the advert is of a large proportion, the babies themselves are greenscreened into the advert, using SFX to give them the ability to dance and skate. The babies are the centre of the advert, we are positioned to focus on their facial reactions and what they are doing. The things they are doing are related with fun, excitement and joy, making the product itself, the water, seem more desireable as the babies drink Evian water and then dance and skate. The USP of Evian water shown in the advert is that it has the potential to make you happier and more lively, as is represented in the babies dancing after drinking some
