Social Media Simplified for Pharma Companies

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Social Media Simplified for Pharma Companies

  1. 1. SOCIAL MEDIA SOLUTIONS FOR PHARMA Company By MavenClickZ Digital Advertising Agency www.mavenclickz.com [email_address] + 1 - 646 626 5567 + 91 - 9980770401
  2. 2. AGENDA <ul><li>What is social media? </li></ul><ul><li>Pharma industry using social media </li></ul><ul><li>Pharma marketers are afraid from Social Media </li></ul><ul><li>Role of MavenClickZ </li></ul>
  3. 3. WHAT IS SOCIAL MEDIA? <ul><li>Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. </li></ul><ul><li>Social media can include text, audio, video, images, pod casts, and other multimedia communications. </li></ul><ul><li>Social media is a medium for information dissemination through social interaction. It can be 2 or more users. </li></ul>
  4. 4. Why Social Media? <ul><li>The new trend of Marketing/Ad/PR </li></ul><ul><li>Reaches target market and consumers </li></ul><ul><li>Establishes credibility </li></ul><ul><li>Develops relationships with costumers </li></ul><ul><li>Maximizes communication </li></ul><ul><li>Provides tool to monitor reputation </li></ul><ul><li>Increases Search Engine Optimization </li></ul>
  5. 5. Why Social Media? Rather than traditional.... <ul><li>Reach – both provide scale and enable anyone to reach a global audience </li></ul><ul><li>Accessibility - social media tools are generally available to anyone at little or no cost </li></ul><ul><li>Usability - anyone can operate the means of production </li></ul><ul><li>Recency - virtually instantaneous responses </li></ul><ul><li>Permanence - social media can be altered almost instantaneously by comments or editing. </li></ul>
  6. 6. PHARMA INDUSTRY USING SOCIAL MEDIA <ul><li>Meeting consumers where they live </li></ul><ul><li>Future of Pharma industry-Social Media </li></ul><ul><li>Social media success stories by Pharma marketers </li></ul>
  7. 7. Meeting consumers where they live <ul><li>Keep the advertisement there where consumers query about drug related information </li></ul><ul><li>Pharma marketers should not get attracted by the bright campaigns whether to focus on consumer needs </li></ul><ul><li>Consumers are pointing towards high point medias like WebMD, Yahoo health and Google-health </li></ul>
  8. 8. Future of Pharma industry- Social Media <ul><li>Understand Therapeutic and Specialist Audiences </li></ul><ul><li>Get Inspired By Others through community </li></ul><ul><li>Encourage a Company-Wide Social Media Policy </li></ul><ul><li>Make Content Valuable, Relevant, and Consistent </li></ul>
  9. 9. Social media success stories by Pharma marketers <ul><li>McNeil Pediatrics chose Facebook for its ADHD Moms site, which fosters both medical and social discussion among participants. </li></ul><ul><li>Johnson & Johnson Acuvue’s Acuminder application on Facebook offers the ability to remind consumers of any “little details” that their life involves. </li></ul><ul><li>AstraZeneca maintains a Youtube channel offering updates on charitable activities such as its support for Boston’s Hope Lodge Center. </li></ul>
  10. 10. Sample Facebook Page of ADHD MOMS
  11. 11. Sample Youtube Page of AstraZeneca
  12. 12. PHARMA MARKETERS ARE AFRAID FROM SOCIAL MEDIA Why??? <ul><li>Blunders of Social Media Marketing </li></ul><ul><li>FDA puts social Media tough for Pharma </li></ul><ul><li>Adverse reaction reports of Social Media </li></ul>
  13. 13. Blunders of Social Media Marketing <ul><li>Johnson & Johnson stunned by mortin mom's Ad on TV, which result in boycott of products through forming a community on social media network. </li></ul><ul><li>Bayer contraceptive YAZ Youtube video didn't work and it lost control of its message, which is just about any marketer’s nightmare. </li></ul>
  14. 14. FDA puts social Media tough for Pharma <ul><li>There is no formal guidelines for the use of social media for marketing purposes in Pharma industry. </li></ul><ul><li>How to monitor the information generated through social media is correct or not? </li></ul><ul><li>The drugs which are not allowed to promote for unapproved purpose are promoted through links. </li></ul>
  15. 15. Adverse reaction reports of Social Media <ul><li>Web marketing is more challenging than TV Ads. </li></ul><ul><li>FDA deals with the adverse reports of social media marketing in Pharma industry. </li></ul><ul><li>The use of social media is restricted by FDA under certain guidelines. </li></ul><ul><li>Some restrictions are also formed on the Pharma companies to minimize these reports. </li></ul>
  16. 16. Role OF MavenClickZ <ul><li>Digital Advertising Agency which is involved in internet marketing, mobile marketing, web development, Social Media Marketing extensively. </li></ul><ul><li>MavenClickZ is well connected to social media marketing links also, which is helpful in promoting Pharma industry. </li></ul><ul><li>MavenClickZ is fully reliable, secure, transparent and fast for advertising online in Pharma vertical. </li></ul>
  17. 17. MavenClickZ Social Media Activity Screenshot for Decolgen
  18. 18. MavenClickZ Social Media Activity Screenshot
  19. 19. MavenClickZ Social Media Activity Screenshot
  20. 20. Thank You Click For ROI  MavenClickZ Digital Advertising Agency #56, 2nd Floor, 21St A Main Marenahalli, JP Nagar 2nd Phase Bangalore 560078 www.mavenclickz.com In case of any queries contact me at [email_address] + 91 – 9980770401 + 1 – 646 626 5567

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