1         Social Media Just got easier         August 2012         Trevor DurrbaumTrevor Durrbaum Media 2.0
Social Media Just got easier                                            2        Weve all heard the lines:               ...
Social Media Just got easier                                                    3    However – Before you realise it you h...
Social Media Just got easier                                               4    You know that your business needs to lever...
Social Media Just got easier                                                    5      You can tap into a nearly endless s...
Social Media Just got easier                                     6  What would it mean to your business to  generate an ex...
Social Media Just got easier                                         7   Youve been told that Facebook is overflowing   wi...
Social Media Just got easier                                      8What you actually want is something simpleSomething tha...
Social Media Just got easier                                         9Heres Amazons story:            Amazons “secret wea...
Social Media Just got easier                                       10 So why do people want to write reviews?            ...
Social Media Just got easier                                           11No other form of advertising is more powerfuland ...
Social Media Just got easier                                                       12  Because of the internet and social ...
Social Media Just got easier                                         13Nielsens internet survey of over 28 000respondents ...
Social Media Just got easier                                       14     I will show you:           How everything you h...
Social Media Just got easier                                         15      You have been told that money on Facebook    ...
Social Media Just got easier                                          16      If you do not leverage earned media you will...
Social Media Just got easier                                        17 I will show you how to tap into a system that would...
Social Media Just got easier                                      18 9 out of 10 people trust earned media, like peer revi...
Social Media Just got easier                                      19 The 4 Earned Media Accelerators are: C – Celebrity li...
Social Media Just got easier                                       20 Celebrity Like Branding: Ensure branding is congruen...
Social Media Just got easier                                 21Celebrity Like Branding:Money Equation:    Who you are   ...
Social Media Just got easier                                    22Over deliver every timeDo something they were not expect...
Social Media Just got easier                                     23Leverage “Fan Reviews” on autopilotAdd App to Facebook ...
Social Media Just got easier                                       24 The full coaching program can be ordered by clicking...
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How to put you Facebook Marketing Strategy on Autopilot

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How to put you Facebook Marketing Strategy on Autopilot

  1. 1. 1 Social Media Just got easier August 2012 Trevor DurrbaumTrevor Durrbaum Media 2.0
  2. 2. Social Media Just got easier 2 Weve all heard the lines:  You need social media to make money over and over again  Social media is huge, thats where people spend time and the stats prove it.  All you need to do is set-up a Fan Page, create great content, run a contest or two and before you know it you rolling in cash!Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  3. 3. Social Media Just got easier 3 However – Before you realise it you have spent a pile of cash and you have nothing to show for it. ROI is down the toiletTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  4. 4. Social Media Just got easier 4 You know that your business needs to leverage Facebook  But how do you get an ROI on the time and money spent managing it?Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  5. 5. Social Media Just got easier 5 You can tap into a nearly endless source of automatically converting leads  Not to good to be true  Not a loophole or gimmick  No need to learn more strategiesTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  6. 6. Social Media Just got easier 6 What would it mean to your business to generate an extra 50% - 70% revenue next month? How about doubling what you bring in now? This can be done and has been done over and over again – there is proof!Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  7. 7. Social Media Just got easier 7 Youve been told that Facebook is overflowing with opportunity Spend you time getting likes Create a ton of content as part of your social media strategy. Stay the course, keep on top of it and eventually you will see result and get customersTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  8. 8. Social Media Just got easier 8What you actually want is something simpleSomething that will take what you already dobest and automatically generate great contentSomething that will then spread the word togenerate revenue for you.You want something reliable and that works,so you can see ROI on time you put into socialmedia.Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  9. 9. Social Media Just got easier 9Heres Amazons story:  Amazons “secret weapon” was.... Reviews  Amazon encouraged all workers to write at least 10 reviews per week.  Now, Amazon has outsourced the writing of reviews to millions of unpaid citizens!Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  10. 10. Social Media Just got easier 10 So why do people want to write reviews?  Self expression  Enjoyment  Wanting to share what theyve liked with others!Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  11. 11. Social Media Just got easier 11No other form of advertising is more powerfuland effective that what is generated by reviews! Otherwise known as “Earned Media”Definition of Earned Media:Viral publicity that creates a buzz around aproduct, service or brandTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  12. 12. Social Media Just got easier 12 Because of the internet and social media you can tap into this gold mine of advertising without lifting a finger! Best of all its completely free......Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  13. 13. Social Media Just got easier 13Nielsens internet survey of over 28 000respondents shows: 92% of respondents trust earned media suchas reviews and recommendations from friendsand family. Less than 33% trust paid advertising 9 out of 10 consumers trust reviews to makepurchasing decisions, which compares to 3 out of10 who trust paid advertising such as TV,radio and banner adsTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  14. 14. Social Media Just got easier 14 I will show you:  How everything you have been taught about social media is completely wrong  A concept that costs less in terms of time, complication and money than what you doing nowTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  15. 15. Social Media Just got easier 15 You have been told that money on Facebook gets made by generating time consuming content and spending energy and focus engaging your audience. Im saying real money is tapping into earned media like referrals and reviews. Earned media is the new SEO!Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  16. 16. Social Media Just got easier 16 If you do not leverage earned media you will simply not be seen! Earned media is free and the fastest path to:  Credibility  Brand loyalty  Bottom line sales.Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  17. 17. Social Media Just got easier 17 I will show you how to tap into a system that would automatically get you real positive reviews about your products and services. PLUS Automatically generate the best kind of content for your businessTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  18. 18. Social Media Just got easier 18 9 out of 10 people trust earned media, like peer reviews, which causes them to buy So if earned media converts so well, why not get more of it? I will teach you how to drive:  Revenue  Referrals  Brand Positioning Using 4 Earned Media AcceleratorsTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  19. 19. Social Media Just got easier 19 The 4 Earned Media Accelerators are: C – Celebrity like branding O – Optimize your page O – Over deliver every time L – Leverage “Fan Reviews” on AutopilotTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  20. 20. Social Media Just got easier 20 Celebrity Like Branding: Ensure branding is congruent across various media, eg. Facebook, website and business cards Clear and simple statement on “what is in it for them”Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  21. 21. Social Media Just got easier 21Celebrity Like Branding:Money Equation:  Who you are  Who do you help  How do you help themAnchor client:  Instant credibility  Ability to “Network up”  Lead GenerationTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  22. 22. Social Media Just got easier 22Over deliver every timeDo something they were not expecting - Could besomething as simple as a welcome callGive away a bonusPlain and simple good customer serviceTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  23. 23. Social Media Just got easier 23Leverage “Fan Reviews” on autopilotAdd App to Facebook pageAsk for reviewsFeatures  Generates viral word of mouth  Creates valuable content  Promotes your social links  Virally agree and comment on reviews  Display your reviews on your website - further social proofTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order
  24. 24. Social Media Just got easier 24 The full coaching program can be ordered by clicking HERE Alternatively for individual consulting please use the contact details below Contact Details: Trevor Durrbaum Email: trevor@reviewengineroilaunch.com Mobile: +27 (0)82 686 0270 URL: TrevorsFanPage.comTrevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

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