Presentation from Rob Hayter (TPP Recruitment) and Imogen Ward (Lessons for Life) and the 2015 Institute of Fundraising Annual Convention

1. Rob Hayter Imogen Ward
Personal Branding: raising your
profile as a future leader
Personal Branding: your
profile as a future leader

2. Rob Hayter
• TPP Director
• Senior Appointments team
• Trustee of Ealing Fields High School
• Ex-Trustee/Chair NCT
• Regular speaker and networker

3. Imogen Ward
• Lessons for Life CEO
• 20 years in leadership roles
• Small (c£1m) & large organisations (c£70m)
• Board of Empower
• Currently embedded in large multinational
media company
• Was made IoF fellow in 2013. Currently sit on
the Board of The Misfit Foundation

4. That’s us – who are you?

5. Today we’ll look at…
• Marketing yourself to employers
• Raising your profile internally
• Moving up the ladder

7. Boosting ‘brand you’
Online…
• LinkedIn profile

9. Boosting ‘brand you’
Online…
• LinkedIn profile
• Long & short posts on social media
• Commenting
• Personal website / online portfolio

10. Boosting ‘brand you’
And in person…
• Awards, eg Social CEOs
• Speaking
• Mentoring
• Networking

11. What has worked
(or not) for you?

12. Who has a good
personal brand?

13. Raising your profile
Network internally
• Never underestimate it’s power – even if you
are in a tiny company it’s key
• Promote yourself... Elegantly.
• SCARE YOURSELF
• Ask for advice from the great & the good
• Personally fundraise for your charity – no
better way of raising your profile

14. Moving up the ladder
• What does the market want?
• Is moving always the answer?

15. Moving up the ladder
• What does the employer need?

16. What’s the best / worst career
move you have made?

17. Contact Us
Rob Hayter TPP Recruitment
@Rob_Hayter @TPPRecruitment
Rob.hayter@tpp.co.uk www.tpp.co.uk
020 7198 6060
Imogen Ward Lessons for Life
@ImogenWard @LFL_Foundation
Imogen email www.lessonsforlifefoundation.org
Imogen tel