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Social media contest - Advantages and disadvantages (neo)
- 2. Everyone wants a piece of it
- 3. ADVANTAGES Social Media Contests give to companies
- 4. ADVANTAGE 1: REACHES MASSES FAST ITS SPREADS IT’S VIRAL IT’S A DISEASE
- 5. ADVANTAGE 2: BUILDS A COMMUNITY • IN THING NOWADAYS • FOSTERS CUSTOMER INTERACTION • PROMOTES COMUNICATION WITHIN THE COMMUNITY
- 6. ADVANTAGE 3: CREATIVE, INNOVATIVE, INTERACTIVE & EASY • FEATURE RICH • ADVANCES IN WEB2.0 • TECHNOLOGY INTEGRATION • SOCIAL MEDIA ON MOBILE • EASE OF USE AND SET UP
- 7. ADVANTAGE 4: CROWD-SOURCING • TAPS INTO THE COMMUNITY • POWER OF MANY MINDS TOGETHER • SIMLIAR TO OPEN SOURCE CONCEPT
- 8. DISADVANTAGES of Social Media Contests
- 9. DISADVANTAGE 1: NO CONTROL • CANNOT RESTRICT PARTICIPANTS POSTS • CAN ONLY “REMOVE”
- 10. DISADVANTAGE 2: NO ROOM FOR ERROR • MEDIA SPOTLIGHT • SOCIAL MEDIA HIGHLY INTEGRATED INTO EVERYDAY LIVES
Editor's Notes
- 12,000 participated in 1 week.
- A NEW BUZZ WORD – CROWD SOURCING.Boxee is an open source social media center for viewing online video content. A real grass roots startup, Boxee’s staff was so small that they didn’t have enough people to staff their booths at the Consumer Electronics Show (CES) in Las Vegas this year.One thing Boxee does have in spades, however, is tons of passionate users. Reaching out to those super users, Boxee offered them a chance to come to Las Vegas and staff their booths. Turning the request into a contest, Boxee asked their users to send in a video of themselves demoing the product. The Boxee staff chose the presentations they liked the most and declared those people the winners, flying them out to Las Vegas and paying for all expenses.
- CANNOT CONTROL WHAT PARTICIPANTS POST. CAN ONLY REMOVE THEIR POSTS, LINKS ETC, BUT DAMAGE HAS BEEN DONE AND COULD GET WORSE!