1. #Booklets #pocketguidebooklet #photoalbumbooklet #communitybooklet #kidsbooklet
#marketing #brochures #clients #RushHourPrintingGraphics #RHPG
Let The Customer Judge Your Business By Your Booklet
Booklets are the small and thin books with paper covers that give the reader information on a
certain subject. Despite the thriving digital age, they continue to thrive in advertising and
promotion because of their strategic use to reach specific markets. Besides, they are a great tool
for broadcasting information about company products as well as the company itself.
The printed booklet is essentially a larger brochure. A booklet basically substitutes the brochure
where owners feel that the later isn’t doing enough justice to the message they want to be
disseminated. It’s easy to confuse the two.
The printed booklet might be more expensive than the typical brochure. However, compared to
other forms of advertising, you will find that they are quite economical.
In addition to their inexpensiveness, they are also more substantial and permanent than the
average brochures which make their readers hold on them for longer than with brochures.
There are several forms of booklets, each for a different purpose. Below are a few of the
booklets;
A Pocket Guide Printed Booklet
Many businesses take the pocket guide for granted. What they don’t know is that clients strife to
know how to get the most from their products and services.
The pocket guide serves the purpose of guiding the readers on the ‘how-tos’ and behind the
scenes information that may come in handy explaining to the readers more about particular
products and services.
The Photo Album Booklets
If you are in the business of aesthetics or whichever that has to appeal to the beholder’s eye, the
image is everything. In this case, you might want to consider the photo album booklet.
As the name suggests, it’s basically a collection of photos of what you are selling. You might
have to hire professionals like Rush Hour Printing and Graphics for this job to get the best photo
and ultimately the album of your dreams.
Recently the use of photo album booklet has gone beyond visual appeals. For example, if you are
in the manufacturing industry, a photo documentary of the process can captivate your audiences
more than you realize
The Community Booklet
Do you have an outreach program? Or some sort of charity involvement that involves the
community? The community booklet can be used to inform the community about the not-for-
profit services that you are offering the community. This type of booklet is an easy way to raise
your profile within a particular community.
Kids’ Booklet
2. How many of your walk-ins visit with kids? Now we know how kids can be messy when no one
is paying attention to them, especially when the target audience is busy reading booklets. So,
why not keep the kids busy as well by designing special kids’ booklets.
Include fun facts that are related to your business, games, and coloring to make the booklets
more fun for them. It leaves a lasting impression on the target audiences.
In conclusion, a simple booklet may be the solution to your marketing struggles. You never
know when that extra information that lacks in a brochure is needed by a client. It may be the
difference between doubt and full trust.
If you need more information about booklets and printing, contact Rush Hour Printing and
Graphics for the expert advice. RHPG also specializes in printing and graphics, just as the name
suggests. We are here for you.