Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Business
Version 11/20/2015
Creativewaystopromote ideas
CreativeGuide
forPromotedPins
Business Creative Guide for Promoted Pins| 2
AguidetocreatingPromotedPins
Pins are ideas
People use Pinterest to discover ...
Business Creative Guide for Promoted Pins | 3
Detailed descriptions
Use the description to address any
obstacles and help ...
Business Creative Guide for Promoted Pins | 4
Tasteful branding
Your brand stands for something, so
find a way to incorpora...
Business Creative Guide for Promoted Pins| 5
Detailed descriptions
The best Pin descriptions are
inspirational and useful....
Business Creative Guide for Promoted Pins| 6
How-tos
When people are narrowing down
their options, they like to save thing...
Business Creative Guide for Promoted Pins | 7
Increasingclicks
Detailed descriptions
The best Pin descriptions are
inspira...
Business Creative Guide | 8
Increasingclicks
Tasteful branding
Your brand’s credibility can make
someone more inclined to ...
Upcoming SlideShare
Loading in …5
×

How To Make Great Pinterest Pins

144 views

Published on

Find creative ways to promote your business with promoted pins on Pinterest.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How To Make Great Pinterest Pins

  1. 1. Business Version 11/20/2015 Creativewaystopromote ideas CreativeGuide forPromotedPins
  2. 2. Business Creative Guide for Promoted Pins| 2 AguidetocreatingPromotedPins Pins are ideas People use Pinterest to discover and save ideas for things they want to do. Give a Pinner a good idea, and they’ll want to try it. While you always want to make sure your Pins are helpful, beautiful and actionable, this guide will help you cater your Pins to specific advertising objectives. Remember to use the tips below as suggestions—not necessarily as a checklist. You may not want to always use every tactic, but we hope this guide helps you think through when you should. Goals to consider When you’re creating a Pin to drive awareness, the goal is to have people consider the idea. That’s a bit different from a Pin meant to capture intent and increase engagement, which is showing people that a specific idea is achievable. And of course, a Pin looking to drive clicks should give Pinners a reason to take an action. TheartofaPin Promoted Pins for Awareness (CPM) With a focus on the image and an inquisitive text overlay, this Pin is designed to get Pinners thinking about adopting a pet. Promoted Pins for Intent (CPE) This Pin is packed with detailed info that helps Pinners narrow down important pet traits. Pinners are also likely to save such an info-rich Pin for future reference. Promoted Pins for Action (CPC) This Pin points Pinners to a website that’ll help them choose exactly the right breed for them. Calls to action and a promise of more info help drive clicks.
  3. 3. Business Creative Guide for Promoted Pins | 3 Detailed descriptions Use the description to address any obstacles and help people envision themselves doing what your Pin conveys. For example, if it’s a recipe that looks hard, use the description to tell them it only takes 30 minutes. Text overlays Pins represent ideas, so if it isn’t clear from the image alone what a Pin is about, you could add a text overlay to give more context. This can be especially useful when Pinners browse more quickly. Compelling images Pinners may not take the time to read your description, so be sure the image is able to stand on its own. Steer clear from images that feel overly “user- generated” or ones that are too busy. Lifestyle images, rather than plain product shots, can be more effective attention-grabbers. ThegoalofthesePromotedPinsshouldencouragethe Pinnertoconsidertheidea Buildingawareness
  4. 4. Business Creative Guide for Promoted Pins | 4 Tasteful branding Your brand stands for something, so find a way to incorporate it into your Pin. Often, the best way to do this is by including your product or packaging in the photo itself. Sometimes that’s not doable and a tasteful logo watermark works fine, too. Novelty People love to discover new things on Pinterest. If there’s an element of novelty or newness to your Pin, make that clear to get more people to consider the idea. Vertical aspect ratio Pins are organized into columns, so vertical Pins take up more space in the feed and are more likely to get noticed—particularly on mobile devices, where most people use Pinterest. The one exception to this is Cinematic Pins. A horizontal Cinematic Pin has more range of motion. Buildingawareness
  5. 5. Business Creative Guide for Promoted Pins| 5 Detailed descriptions The best Pin descriptions are inspirational and useful. They should mention the most compelling aspects of the idea, plus include any details that’ll help someone realize this Pin’s for them. Text overlays Pins represent ideas, so if it isn’t clear from the image alone what a Pin is about, you might want to add a text overlay to give more context. Compelling images When Pinners are on the hunt for ideas, they need information. Images with more detail, like infographics, visual lists or multiple products that collectively complete an idea that lend themselves well to getting closeups and repins. Featuring your product in a realistic setting (like a lamp in a living room) can also work well. ThesePromotedPinsshouldmakethePinnerfeelthe ideaisachievablesotheyconsiderit Drivingengagement
  6. 6. Business Creative Guide for Promoted Pins| 6 How-tos When people are narrowing down their options, they like to save things that’ll help them achieve an idea when they’re ready to act. Featuring instructions or a step-by-step guide also shows Pinners that they can actually do what you’re promoting. Lists People love to save Pins with lists because they’re jam-packed with the kind of details and info people love to keep handy for future reference. You can let Pinners know your Pin includes a list by using a text overlay, outlining details in the description or even featuring all the products that help complete the idea in the image itself. Vertical aspect ratio Pins are organized into columns, so vertical Pins take up more space in the feed and are more likely to get noticed – particularly on mobile devices, where most people use Pinterest. Drivingengagement
  7. 7. Business Creative Guide for Promoted Pins | 7 Increasingclicks Detailed descriptions The best Pin descriptions are inspirational and useful. They should mention the most compelling aspects of the Pin and hint there is more to find if they click through to your website. They also use correct capitalization and punctuation. Text overlays Text overlays designed for clicks lead people to action. Consider including information or a soft call to action that will help a close-to-deciding Pinner see that your business is a fit. ThegoalofthesePromotedPinsistohavethePinner takeanaction Compelling images Pictures of multiple products drive clicks because they can speak to different tastes. For example, showing multiple colors of a handbag can help people see that there are a variety of options available, which leads them to explore your site. Featuring your product in use can also help drive more clicks.
  8. 8. Business Creative Guide | 8 Increasingclicks Tasteful branding Your brand’s credibility can make someone more inclined to visit your site, so find a way to incorporate your brand onto your Pin. Often, the best way to do this is by including your product or packaging in the photo itself. Sometimes that’s not doable and a tasteful logo watermark works fine, too. And of course, adding your brand to part of your Pins will help build your overall brand awareness, too. Calls to action A call to action can be just what a Pinner needs to make a decision and act on the idea. Include stronger calls to action, like “buy now,” in your Pin’s description and softer ones, like “explore summer looks,” in image overlays. Vertical aspect ratio Before they get clicked, Pins need to get noticed and taller Pins take up more space in feeds. Design Pins with a vertical image aspect ratio of 2:3 to 1:3.5 and a minimum width of 600px.

×