36 Content Marketers Who Rock is an all new Content Marketing World 2013 speaker eBook. This year's edition features tips and advice from rock star brands and industry thought leaders including: Coca-Cola, REI, Intel, Cisco, Joe Pulizzi, Ann Handley, Lee Odden, Jay Baer and many more.
eBook produced by TopRankMarketing.com for Content Marketing Institute.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
PDXCC13 conference keynote presentation on the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented by Lee Odden, CEO of TopRank Online Marketing.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Keynote presentation by Lee Odden: Participation Marketing: The New World of Content Co-Creation, Influencers & Integration for Public Relations. PRSA Strategic Collaboration Conference, Chicago 2016.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
PDXCC13 conference keynote presentation on the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented by Lee Odden, CEO of TopRank Online Marketing.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Keynote presentation by Lee Odden: Participation Marketing: The New World of Content Co-Creation, Influencers & Integration for Public Relations. PRSA Strategic Collaboration Conference, Chicago 2016.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.
For accompanying video, see https://www.youtube.com/watch?v=LhSeXIlvP4U.
Given at ad:tech Asean 2015 http://www.adtechasean.com/ July 8th in Singapore by MWI's CEO Josh Steimle @joshsteimle, who is typing this, so I'll break out of the third person.
I was assigned this topic, and it was a fun one. I love being able to give actionable tips, and this deck includes 10 of them--all free or very close to free. Most not all that time consuming either. Ranges from basics like "Get a mobile friendly site already!" (with some more details on how) to how to come up with ideas for blog posts. Oh, and of course, you can't leave out HARO (Help A Reporter Out).
Shoutouts to Wil Reynolds at http://www.seerinteractive.com/, Moz https://moz.com/, Gartner, HostGator, Yoast, Google, Canva, SlideShare, TinyLetter, YouTube, Chinese Obama, and Chris Reed with http://blackmarketing.com/.
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingNewsCred
Sixty to seventy percent of marketing content goes completely unused (Sirius Decisions). Companies are regularly creating pieces of content with the idea of interesting consumers, generating leads, and progressing people down the funnel, but then their efforts fall flat when they launch.
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies?
Lee Odden of TopRank Marketing is the recognized authority on B2B influencer and content marketing. In this presentation, he outlines top influencer marketing trends, research and 3 examples of how major B2B brands like Dell, Oracle and SAP are raising the bar on content marketing by working with influencers.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...SFIMA
Digital PR: How to Use Digital and Social Media to Support your PR Efforts
Jacques Hart, CEO, Roar Media
Social media and digital PR has become the antidote to expensive, ineffective traditional paid advertising. As a result, brand marketers and agencies have significantly increased budgets for earned media and PR in 2011, 15% and 24% respectively.* ""Significantly increased budgets for earned media?"" That’s right: although you cannot buy it, you still must earn it.
Join this session to learn how to deploy proven digital PR and social media strategies to earn conversational capital, stimulate demand and increase brand loyalty. Lessons include:
1. The ROI of earned media over traditional paid advertising
2. The definition and benefits of digital PR
3. The benefits of social media news releases
4. Ways to optimize your news online
5. How to manage your online reputation and crisis communications
*eMarketer, 2011
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.
How to crowdsource content for integrated marketing and public relations: tools and tactics for participation marketing with influencers. Presentation by Lee Odden of TopRank Marketing at the PRSA International Conference, Atlanta, GA 2015.
Content marketing has taken center stage for many brands and companies in recent years. Storytelling, useful content, and building relationships have increased in importance. How can you make content marketing the star of your marketing? Read more from Content Marketing World 2015 speakers in the 2nd of our three #CMWorld eBooks.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.
For accompanying video, see https://www.youtube.com/watch?v=LhSeXIlvP4U.
Given at ad:tech Asean 2015 http://www.adtechasean.com/ July 8th in Singapore by MWI's CEO Josh Steimle @joshsteimle, who is typing this, so I'll break out of the third person.
I was assigned this topic, and it was a fun one. I love being able to give actionable tips, and this deck includes 10 of them--all free or very close to free. Most not all that time consuming either. Ranges from basics like "Get a mobile friendly site already!" (with some more details on how) to how to come up with ideas for blog posts. Oh, and of course, you can't leave out HARO (Help A Reporter Out).
Shoutouts to Wil Reynolds at http://www.seerinteractive.com/, Moz https://moz.com/, Gartner, HostGator, Yoast, Google, Canva, SlideShare, TinyLetter, YouTube, Chinese Obama, and Chris Reed with http://blackmarketing.com/.
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingNewsCred
Sixty to seventy percent of marketing content goes completely unused (Sirius Decisions). Companies are regularly creating pieces of content with the idea of interesting consumers, generating leads, and progressing people down the funnel, but then their efforts fall flat when they launch.
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies?
Lee Odden of TopRank Marketing is the recognized authority on B2B influencer and content marketing. In this presentation, he outlines top influencer marketing trends, research and 3 examples of how major B2B brands like Dell, Oracle and SAP are raising the bar on content marketing by working with influencers.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
Digital PR: How to Use Digital and Social Media to Support your PR Efforts - ...SFIMA
Digital PR: How to Use Digital and Social Media to Support your PR Efforts
Jacques Hart, CEO, Roar Media
Social media and digital PR has become the antidote to expensive, ineffective traditional paid advertising. As a result, brand marketers and agencies have significantly increased budgets for earned media and PR in 2011, 15% and 24% respectively.* ""Significantly increased budgets for earned media?"" That’s right: although you cannot buy it, you still must earn it.
Join this session to learn how to deploy proven digital PR and social media strategies to earn conversational capital, stimulate demand and increase brand loyalty. Lessons include:
1. The ROI of earned media over traditional paid advertising
2. The definition and benefits of digital PR
3. The benefits of social media news releases
4. Ways to optimize your news online
5. How to manage your online reputation and crisis communications
*eMarketer, 2011
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.
How to crowdsource content for integrated marketing and public relations: tools and tactics for participation marketing with influencers. Presentation by Lee Odden of TopRank Marketing at the PRSA International Conference, Atlanta, GA 2015.
Content marketing has taken center stage for many brands and companies in recent years. Storytelling, useful content, and building relationships have increased in importance. How can you make content marketing the star of your marketing? Read more from Content Marketing World 2015 speakers in the 2nd of our three #CMWorld eBooks.
Top 125 Content Marketing Influencers 2019Social Animal
Content marketing will continue to influence marketing and business in a bigger, and more impactful way in 2019.
And who are the thought leaders and influencers making a difference?
Here are 125 thought leaders worthy of your attention.
Connect with the top content marketing experts in the world and learn who’s perfect to help you build your brand.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion.
Authority Rainmaker conference is May 13-15 in Denver, CO featuring nationally known experts including Daniel Pink, Sally Hogshead, Chris Brogan and Henry Rollins. Marketing experts include Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, and many others.
This eBook was produced for Copyblogger Media by TopRank Online Marketing.
Why Content? Buyers want to feel connected to a brand before and beyond purchase.
SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content.
BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.”
By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS
THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES
How to Create Non- Promotional Content That Drives ROI
CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE
THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel.
THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content
A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation
HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK
WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)?
TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags
CREATE MINI CAMPAIGNS
THE CONTENT FUNNEL
A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST
A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT
Qualitative & Quantitative Metrics to Track Content ROI
THE WHY Why do BOTH matter?
WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement
THE CONTENT FUNNEL New Clients
THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers
THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust
THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement
MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions.
THE TIME VALUE OF CONTENT: OUR NUMBERS
QUANTITATIVE ROI
2sales generated as a direct result of content
QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
Where To Spend Your Marketing Budget - Social media Vs WebsiteXpand Marketing
Social media Vs your website:
Where should you be investing in 2023?
Presented by:
• Jag Panesar
• Danni Johnson
Discover:
• How your audience are using social media and Google to find your business.
• Future predictions for social media in the B2B arena.
• Future predictions for websites and SEO in the B2B arena.
• How to decide where to invest your budget.
• Useful tools
https://xpandmarketing.co.uk/
This is the end of business as usual and the beginning of a more human, a more personal era of business-- Generation-C, where C stands for connected. To reach them requires a very different approach. In the recorded webinar Brian Solis and Insightpool discuss the shift that needs to take place in marketing and sales in order to gain the attention of Generation C, and share the secrets behind building relationships and influence on social media that drive results.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
How to create more credible and engaging content for B2B audiences featuring top interactive content formats, influencer engagement best practices and case studies from TopRank Marketing. Presentation given at B2BMX 2019 by Lee Odden.
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
Formulas for success with B2B influencer marketing featuring industry statistics, models and insights from interviews with senior marketing executives at SAP Ariba (Amisha Gandhi), Konstanze Alex (Dell) and Luciana Moran (Dun & Bradstreet). Ebook developed by TopRank Marketing.
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
In the Easy-as-Pie Guide to Content Planning, we offer simple tips and recipes that will improve your content planning and effectiveness. These recipes include:
Recipe #1 – Easy-as-Pie Content Planning
Recipe #2 – Easy-as-Pie People Planning
Recipe #3 – Easy-as-Pie Wins & Losses
Along with these recipes, you’ll find insights from the most brilliant content marketing chefs on the planet.
The power of integrating B2B influencer marketing with content marketing, a presentation given by Lee Odden of TopRank Marketing at the Oracle Modern Marketing Experience MME16 conference 2016.
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
This eBook is the final of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on the importance of content marketing measurement, and what you should be measuring now.
Presentation on the Strategic Role of Content, Social & SEO in Integrated Marketing hosted by Crescendo Content Marketing Software and delivered by Lee Odden, CEO of TopRank Marketing.
Evolution of Public Relations Through Content Marketing - Congreso PRORP TopRank Marketing Agency
LA EVOLUCIÓN DEL PR A TRAVÉS DEL MARKETING DE CONTENIDOS
Presentation by Lee Odden of TopRank Marketing on the Evolution of Public Relations Through Content Marketing - Congreso Internacional De Relaciones Publicas, Mexico City, June 8, 2015.
Modular Content: How to Repurpose Content Personalized for Target AudiencesTopRank Marketing Agency
Repurpose on Purpose: How to repurpose content for your target audience without breaking the bank. A modular approach to content that customizes repurposed content for specific target audiences and stages of the buying cycle. Lee Odden, CEO of TopRank Marketing.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Premium MEAN Stack Development Solutions for Modern Businesses
Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers
1. 36 Content Marketers Who Rock
Content Marketing Institute and TopRank Online
Marketing
2. For Those About To Rock…
We Salute You!
In just a few weeks the hottest marketing event in the industry will be coming to the hometown of
the Rock and Roll Hall of Fame. What better theme than Rock and Roll?
Music is powerful because it motivates us to imagine, to feel, to get up and move. There‘s a
harmonious parallel between music that inspires action and effective content marketing.
For this Content Marketing World 2013 eBook, TopRank® Online Marketing partnered with
Content Marketing Institute and #CMWorld speakers to create a whole songbook of rock‘in
metaphors and practical advice. You‘ll find chart topping content marketing tips from Jay
Baer, Ann Handley, Joe Pulizzi, Ardath Albee and Joe Chernov. Brands jammed too: Coca-
Cola, Intel, Motorola, Four Seasons, Cisco and more – 36 content marketing rockers in all.
We invite you to read, share and connect with these content marketing rock stars‘ tips and also
look forward to seeing you in person at the Content Marketing World conference
Sept 9-12, 2013!
@JoePulizzi
Content Marketing Institute
@LeeOdden
TopRank® Online Marketing
3. Jonathan Mildenhall – Coca-Cola
Jay Baer – Convince & Convert
Jennifer Mesenbrink – Motorola Solutions
Robert Rose – CMI, Big Blue Moose
Sarah Skerik – PR Newswire
Brian Clark – Copyblogger Media
Paolo Mottola – REI
Scott Abel – Content Wrangler
Kevin Cain – OpenView Venture Partners
Buddy Scalera - Ogilvy CommonHealth Global
Bernie Borges - Find & Convert
Heather Meza - Cisco
Ann Handley - MarketingProfs
Melissa Harrison - Allée
Carlos Hidalgo - ANNUITAS
Ardath Albee - Marketing Interactions
Michael Brenner - SAP
Adele Revella - Buyer Persona Institute
Joe Chernov - Kinvey
Amanda Maksymiw - Lattice Engines
Ed Hadley - Neolane
Todd Wheatland - Kelly Services
Rohit Bhargava - Influential Marketing Group
Lauren Moler - National Instruments
Robert Simon - Four Seasons Hotels & Resorts
Lee Odden - TopRank® Online Marketing
Chris Baggott - Compendium
Tom Webster - Edison Research
Chris Goward - WiderFunnel
Nancy Pardo - PTC
Marcus Sheridan - The Sales Lion
Ahava Leibtag - AHA Media Group
Pam Didner - Intel
Andrew Davis - monuMental Shift
Doug Kessler - Velocity Partners
Joe Pulizzi - Content Marketing Institute
Content Marketing Rock Stars
4. Why Jonathan Rocks:
As leader of Coca-Cola Company‘s Global Creative
Vision and Strategy, Jonathan rocks communication
strategies, creative idea development and content.
Rock the Web with Jonathan At:
@Mildenhall
jonathanmildenhall.com
See Jonathan Live at #CMWorld
Sept 10th, 2:05pm – Keynote: From Happiness Factory
to Content Factory – How Coca-Cola is Growing
through Liquid Storytelling
Create Content Awesome
How do we rock Coke's content? We
produced our album 'Content 2020‘.
How did we make sure it was a 'hit‘?
We launched it on social media so our
fans could engage and share and take
it as their own.
Jonathan
MILDENHALL
VP of Global Advertising Strategy & Creative, Coca-Cola
5. #CMWorld
―Stop trying to be amazing
and start being useful.‖
Jay Baer
@JayBaer
Author, Youtility; President, Convince and Convert
6. Why Jay Rocks:
He‘s a best selling author, popular keynote speaker,
and consultant to 30 of the Fortune 500. Clearly, Jay is
a shoe-in for the content marketing hall of fame!
Rock the Web with Jay At:
@JayBaer
ConvinceAndConvert.com
See Jay Live at #CMWorld
Sept 10th, 8:40am – Keynote: Why Smart Marketing is
about Help not Hype
Cut the Bling & Be Useful
Rock and roll is noisy in a good way;
marketing is noisy in a bad way. How
can you break through the immense
din that is modern marketing?
Just stop trying to be amazing and start
being useful. Create marketing that has
intrinsic value, so much so that people
would pay for it if you asked them.
This is Youtility. Stop trying to create
customer connections based on
product and price alone, as customers
are both tired of it and able to filter it
out more than ever. It‘s time to
transcend the transaction.
My family is useful. My friends are
useful (most of them). Companies can
be useful, too. Will yours be?
Jay
BAER
Author, Youtility
7. Why Jennifer Rocks:
From being a journalist with the Chicago Tribune to
building a team at Motorola Solutions Inc., Jennifer has
pioneered and rocked the content marketing world.
Rock the Web with Jennifer At:
@editorthink
motorolasolutions.com
See Jennifer Live at #CMWorld
Sept 12th, 2:45pm – Technology Summit: Motorola and
Next Generation Thought Leadership Sites: A Concept
There is No “I” in Rock Star
One of my all-time favorite bands is the
Dave Matthews Band. Though named
after Dave, the band‘s sound emerges
from collaboration — intermingling of
soaring sax, insistent bass, the bright
shout of trumpets and, beneath it all,
the rumble of drums and Dave‘s
guiding guitar.
My advice for a successful corporate
blog: Don‘t make it a solo act. Even the
strongest leader can‘t know or think of
everything, and can‘t be everywhere at
once. Dave‘s a genius with a guitar, but
taking over for Boyd Tinsley at violin?
Inconceivable.
Rock your content marketing by finding
content artists who excel at
collaboration, and never stop trying to
make something different, something
new and fresh, together.
Jennifer
MESENBRINK
Senior Mgr Digital & Social Media Content, Motorola Solutions
8. #CMWorld
―Marketing is telling the world
you're a rock star. Content
Marketing is showing the world
that you are one.‖
Robert Rose@Robert_Rose
Chief Strategist, Content Marketing Institute
9. Why Robert Rocks:
Content Marketing pioneer, author, thought leader,
speaker and practitioner all make Robert a renaissance
man of the content marketing world.
Rock the Web with Robert At:
@Robert_Rose
robert-rose.com
See Robert Live at #CMWorld
Sept 10th, 9:45am – The Three Models of Content
Marketing Creation
Remarkable For the Win
Marketing is telling the world you're a
rock star. Content Marketing is showing
the world that you are one.
Here's two tab-charts to show the
world:
The first is making sure you're
measuring all the way down. Content
Marketing is sometimes more
expensive, and takes longer. But if
often produces a much more valuable
customer, who will spend more, stay
longer and serve as a brand advocate.
The second is you don't have to be big
- you have to be remarkable. How
many doesn't matter as much as who,
and what did they do.
Focus on rocking YOUR audience!
Robert
ROSE
Chief Strategist, Content Marketing Institute
10. Why Sarah Rocks:
A content marketing veteran, popular speaker and
blogger, Sarah focuses on content distribution which
inspires audiences to rock.
Rock the Web with Sarah At:
@SarahSkerik
blog.prnewswire.com
See Sarah Live at #CMWorld
Sept 11th, 10:45am – 10 Online Discovery Tips that
Will Get You Promoted
Distribution for Discovery
You‘ve carefully crafted your content.
Now it‘s time to drive message
discovery. How?
Distribute the content via relevant
channels to seed the crucial initial
awareness that is the foundation of
long-term visibility.
To develop more visibility for high-value
content, use a press release with
online syndication for broader
exposure. Capitalize on the social
connections of internal
experts, industry insiders and relevant
bloggers by quoting or referencing
them in related posts and articles.
Build a distribution component into
every aspect of content creation –
you‘ll earn valuable media and lasting
traction for your messages!
Sarah
SKERIK
VP Content Marketing, PR Newswire
11. Why Brian Rocks:
Serial online entrepreneur and founder of one of the
most influential and informative content marketing
blogs today, Brian is a content marketing rock star.
Rock the Web with Brian At:
@copyblogger
copyblogger.com
See Brian Live at #CMWorld
Sept 10th, 3:45pm – 5 Proven Methods to Dominate
Search Results through Strategic Content Creation
Content Rocks The Wall
Content marketing that rocks is like a
concept album, such as Pink Floyd's
The Wall or Arcade Fire's The Suburbs.
Your overall strategy is a series of
stories, each with a definite beginning
and middle that leads to your desired
end goal. Content marketing is too
often executed like a typical studio
album -- a number of unconnected
songs -- or worse, a bunch of random
iTunes singles.
• What goal are you trying to achieve?
• What story do you need to tell?
• What content do you need?
This is how you create a content
marketing ―hit‖ for your business
objective. Rock on.
Brian
CLARK
Founder & CEO, Copyblogger Media
12. #CMWorld
―We didn‘t just create an
infographic, we created one that
depicted the proper etiquette for a
releasing a snot rocket.‖
Paolo Mottola@paolojr
Digital Engagement Program Manager, REI
13. Why Paolo Rocks:
As a specialist in digital brand management, media
relations, social media and social commerce, Paolo
rocks content around the clock and the block.
Rock the Web With Paolo At:
@paolojr
paolojr.com
See Paolo Live at #CMWorld
Sept 10th, 3:45pm – Content Creation Strategies for
eCommerce Success
Rise Above the Noise
We approach content marketing as an
opportunity to be disruptive and show
our brand in new ways.
We are constantly looking at the ―So
what?‖ in a message or campaign and
try to take it to whatever creative
extreme we can to make the message
sharable and share-worthy.
For supporting an urban cycling
campaign, we didn‘t just create an
infographic, we created one that
depicted the proper etiquette for a
releasing a snot rocket.
We know we can rise above the noise
when our content makes our brand
relatable to the customer. In the case
of clearing your nose while riding, snot
rockets were our disruptive, relatable
angle – and it worked!
Paolo
MOTTOLA
Digital Engagement Program Manager, REI
14. Why Scott Rocks:
Social network choreographer and content marketing
strategist, Scott rocks at helping organizations improve
content creation, management and distribution strategy.
Rock the Web with Scott At:
@contentwrangler
thecontentwrangler.com
See Scott Live at #CMWorld
Sept 11th, 10:45am – The Content Marketing Futurist –
5 Revolutionary Technologies Content Marketers Can‘t
Afford to Ignore
Master the Art: Manipulation
The trick to making your content
marketing song a hit isn‘t a trick at all.
It's a strategy. It's an admission that our
job isn't really about content marketing
as much as it is about manipulating
people. Content marketers use content
to influence prospects and customers
to do something specific; to perform an
action related to generating profit. To
do that, we must master the art of
manipulating humans.
Once you understand how humans
operate (what attracts them, what
repels them, what excites them, etc.)
you can strategically implement a
content marketing strategy loaded with
compelling content designed to help
you achieve your business goals.
Scott
ABEL
Content Strategist, Content Wrangler
15. Why Kevin Rocks:
As an expert in content strategy, including thought
leadership and PR efforts, Kevin is rocking content
marketing all day and all night.
Rock the Web with Kevin At:
@kevinrcain
openviewpartners.com
See Kevin Live at #CMWorld
Sept 12th, 9:30am – Financial Summit: Developing a
Financial Content Strategy that Works
Invest Time, Maximize Impact
The secret to creating content that rocks
is investing the time it takes to maximize
its impact. That means developing
content that reflects your deep
understanding of your target audience,
aligns with your company‘s brand
aspirations, and is designed to drive
conversions.
Your content also has to be optimized for
search engines and easy to find online,
as well as have viral features built in.
Remember, if you work hard to create
your content, your content will work hard
for you. That should be music to
everyone‘s ears.
Kevin
CAIN
Director of Content Strategy, OpenView Venture Partners
16. #CMWorld
―As a content marketing rock
star, create harmony with your
audience by delivering
experiences that motivate people
to get out of their seats.‖
Buddy Scalera
@MarketingBuddy
SVP Content Strategy & Media, Ogilvy CommonHealth WorldWide
17. Why Buddy Rocks:
A veteran in content marketing, Buddy has spent the
past 26 years orchestrating top of the charts content hits
that inspire audiences to sing.
Rock the Web with Buddy At:
@MarketingBuddy
buddyscalera.com
See Buddy Live at #CMWorld
Sept 11th, 11:45am – Top Seven and a Half Tips to
Jump Start Your Visual Content Strategy
Optimize for Audience Bliss
Hit songs rarely come out fully formed,
so bands must be willing to tweak and
optimize until they nail it. The best
songs are tested on the road in front of
a live audience.
Great bands aren‘t just performing for
their own entertainment. Rather, they
are absorbing audience feedback and
playing the music that makes them
scream for more.
As a content marketing rock star,
create harmony with your audience by
delivering experiences that motivate
people to get out of their seats. Do this
enough and listeners become your
fans…and your viral network. Cue the
encore and watch them wave their
smartphone.
Buddy
SCALERA
SVP Content Strategy & Media, Ogilvy CommonHealth
18. Why Bernie Rocks:
Popular author, digital marketing speaker and
successful CEO, Bernie's play list includes
transformational digital marketing strategy and training.
Rock the Web with Bernie At:
@bernieborges
findandconvert.com/blog/
See Bernie Live at #CMWorld
Sept 11th, 9:30am – From Content Marketing to Social
Business: 5 Criteria that Work
Lights, Camera, Content!
Content marketing is like filming a
movie. We have a "producer" who is
responsible for the vision and recruiting
the "technical" staff. The team
interviews subject matter experts to
create the content. After several
iterations between ―production‖ and
SMEs, the content is completed in one
final format, e.g., an e-book.
A movie gets distributed in theaters, on
DVD, online sales, video games, etc. In
business content, the original format
will be re-purposed into other formats
including blog posts, video, infographic
or a webinar, all from "mother"
content, and all of it linking to the
desired online property.
Content marketers who take a "filming
a movie" approach produce rock star
results!
Bernie
BORGES
Author, Founder & CEO, Find & Convert
19. Why Heather Rocks:
Passionate about inbound and content marketing,
Heather was a leader of Cisco's Marketing
Transformation Program. Rock on!
Rock the Web with Heather At:
@HeatherMeza
cisco.com
See Heather Live at #CMWorld
Sept 10th, 9:45am – How Cisco Systems Is Evolving
the Website into a Storytelling Platforms
Leave It All Out On Stage
It sounds scary, but it really does work.
Think about it. Who would‘ve thought
that some skinny-ass, big-
lipped, bobble-headed guy doing a
chicken dance on stage would rile up
an audience!? Not me. But no one
―Moves like Jagger‖! Why do we
respond? Because the man puts it all
out there and shows us the
real, unadulterated Mick.
Unexpected and brave realness
captures attention and sparks a
connection. Your content must have a
unique personality; be genuine and
engaging if you‘re going to allure an
audience away from all the noise.
Don‘t hold back, leave it all out there
and rock it like no one else can. I
wanna see those moves---not like
Jagger; but like YOU!
Heather
MEZA
Senior Manager of Inbound Marketing, Cisco Systems
20. #CMWorld
―The best content is worth
sharing. It's worth passing along,
because you find it so useful or
enjoyable or inspired that you
can't NOT share.‖
Ann Handley@MarketingProfs
Chief Content Officer, MarketingProfs
21. Why Ann Rocks:
Ann rocks you like a Hurricane as a best-selling author,
entrepreneur and current queen of all marketing on the
planet earth. Or at least at MarketingProfs.
Rock the Web with Ann At:
@marketingprofs
MarketingProfs.com
See Ann Live at #CMWorld
Sept 10th, 3:45pm – Content Creation Innovations that
Separate the Good to Great
Content Inspires Action
The biggest thing is this: Is your
content catchy? Will your audience
sing along?
The best content doesn't simply strike
a chord (although I could continue
these cheesy metaphors all day!)
Rather, the best content is worth
sharing. It's worth passing
along, because you find it so useful or
enjoyable or inspired that you can't
NOT share.
So consider all of your content through
that lens: Is this content catchy? Does
it inspire sharing? Will our audience
take our content and sing along --
ideally at the top of their lungs, with the
windows rolled down?!
Ann
HANDLEY
Chief Content Officer, MarketingProfs
22. Why Melissa Rocks:
Called a "Mover and a Shaker" in the industry, Melissa
creates awesome content marketing and branding
harmonies.
Rock the Web with Melissa At:
@alleecreative
alleecreative.com
See Melissa Live at #CMWorld
Sept 10th, 4:45pm – Creating a Content Plan for Social
Media Engagement in 5 Steps
Rock the Spreadsheets
―My trick? Getting all the members of
the band in one place at one time so
the song (er, content) is a smash hit.
My true Type A personality shines
through by way of spreadsheets and
meticulous planning. I live by way of
content calendars—for blogs, social
media channels and traditional
communication. Clients love them
because it takes the pressure off; my
team loves them because it‘s how we
keep sane when strategizing for
multiple channels at a time.
The bonus? Content built into
spreadsheets makes it perfectly easy
to track and add analytics as well. It‘s
crucial to keep those music (content)
reviews in check!‖
Melissa
HARRISON
CEO, Allée
23. Why Carlos Rocks:
Carlos rocks all day and all night by being a B2B
marketing thought leader, visionary and influential .
Rock the Web with Carlos At:
@cahidalgo
annuitas.com
See Carlos Live at #CMWorld
Sept 11th, 10:45am – Improve the Value of Content
Marketing by Generating Perpetual Demand
It’s Not About You
If you really want to rock your content
and make it a hit, you must ensure that
the content that is about your buyer,
not about your products or services.
One of the biggest complaints of
today‘s B2B buyers is that content is
too product focused or a sales pitch.
Use your content to educate your
buyers and align the content to their
stages of their buying process – big
difference in their buying process
versus the stages of your sales
process.
Rocking your content has nothing to do
with you, but everything to do with your
buyer!
Carlos
HIDALGO
CEO & Principal, ANNUITAS
24. #CMWorld
―Write content that makes the
whole world sing. Content is
really about connecting with
people.‖
Ardath Albee@ardath421
CEO, Marketing Interactions
25. Why Ardath Rocks:
Ardath jams as a CEO, blogger and author, helping B2B
companies create strategies that use contagious
content platforms to inspire engagement.
Rock the Web with Ardath At:
@ardath421
marketinginteractions.com
See Ardath Live at #CMWorld
Sept 10th, 11:30am – Customer Retention: The
Imperative for Creating Market Advantage
Connect with Readers
I strive to write content that makes the
whole world sing. Content is really
about connecting with people.
Whenever I‘m writing content or
creating a content strategy, I have to
know the people I‘m trying to engage
and motivate. Whether they‘re sitting
on the dock of the bay or being wild
things, I need to be able to relate to
them, what they want, need and their
professional aspirations based on the
business objectives of their roles.
What it all comes down to is being able
to relate to your audience so well that
they think they‘ve done it their way
when they choose to do business with
you.
Ardath
ALBEE
CEO, Marketing Interactions
26. Why Michael Rocks:
Creator of an award winning inbound content
destination, author, blog contributor and speaker,
Michael is a content marketing rock star.
Rock the Web with Michael At:
@BrennerMichael
b2bmarketinginsider.com
See Michael Live at #CMWorld
Sept 10th, 4:45pm – Expert Panel: Quality vs. Quantity
– How Much Content is Enough? How Good Does It
Need To Be?
Take the Next Step
If you want to ―rock‖ your content
marketing, it‘s not enough to just create
great content.
It has to go the next step.
It has to be extremely helpful.
Or really visual.
Or uniquely designed.
Or Funny.
It takes extra effort to do these things
but this is what really separates the
good from the great.
Michael
BRENNER
VP Marketing & Content Strategy, SAP
27. Why Adele Rocks:
B2B marketing executive, keynote
speaker, consultant, blogger and author, Adele has
been helping clients create hits for more than two
decades.
Rock the Web with Adele At:
@buyerpersona
buyerpersona.com
See Adele Live at #CMWorld
Sept 10th, 9:45am – Navigating the Road from Tactical
to Strategic Marketing
Be a Buyer Expert
Marketers who have deep insights into
how, when and why buyers choose
their company‘s solutions are ―Dancing
in the Streets. Everywhere ‗round the
world.‖
Buyer-expert marketers are building
content that is ―sweet, sweet music‖ --
perfectly tuned to the way buyers think
and talk about the 5 Rings of Buying
Insight:
• Priority Initiatives
• Success Factors
• Perceived Barriers
• Buyer‘s Journey
• Decision Criteria
Adele
REVELLA
President, Buyer Persona Institute
28. #CMWorld
―Create content that "speaks to"
your audience, and then hustle
like hell to get it discovered.‖
Joe Chernov@jchernov
VP of Marketing, Kinvey
29. Why Joe Rocks:
Named "Content Marketer of the Year" in 2012 by CMI,
Joe makes sweet music all over the world as a content
marketing speaker and strategist.
Rock the Web with Joe At:
@jchernov
kinvey.com
See Joe Live at #CMWorld
Sept 11th, 11:45am – 12 Must-Know Tools to Scale
Your Content Marketing
Think Like a Musician
Here's the dirty little secret: rock-and-
roll is a business.
While this doesn't mean musicians
need to write commercial junk, they
*do* need to "commercialize" their
music - get air play, do a little PR, tour,
and most of all marshal their fans. The
work doesn't end when the song is
published - in fact, that's when the
hustle begins.
What does this have to do with my
approach to content marketing?
Everything. Like any musician, I try to
create content that "speaks to" my
audience, and then hustle like hell to
get it discovered - advertising, social
media, PR, and always relying on
"fans" to get the word out!
Joe
CHERNOV
VP of Marketing, Kinvey
30. Why Amanda Rocks:
Content marketing smartie Amanda helps Lattice
Engines‘ content marketing and social media strategies
sing all day and all night.
Rock the Web with Amanda At:
@amandamaks
lattice-engines.com
See Amanda Live at #CMWorld
Sept 12th, 10:45am – Tech Summit: How to Incorporate
Influencers into Content Marketing Co-Creation
Answer the Right Questions
To ensure your content marketing is
rockin’, you should be able to answer the
following questions with a “hell yes”.
• Do you have a true understanding of
your audience and their
interests/challenges?
• Are your content marketing efforts
tied back into a business goal?
• Do you have an interesting angle or
story to set your brand and company
apart from the other content
producers?
• Do you have a process in place to
measure your progress?
• Have you explored opportunities to
co-create content with influencers?
• Do you have a defined distribution
strategy in place for each type of
content?
If so, rock on!
Amanda
MAKSYMIW
Content Marketing Manager, Lattice Engines
31. Why Ed Rocks:
A rock star at making marketing programs better with
content, Ed Hadley is a content marketing hit maker.
Rock the Web with Ed At:
@edhadley
neolane.com
See Ed Live at #CMWorld
Sept 11th, 11:45am – Using Content to Amplify Event
Marketing Investments and Deliver Rock-Star Results
Rock With Collaboration
Writing content marketing ―hits‖
requires collaboration, especially
between creators and designers. The
two have to work together like The
Beatles‘ Lennon and McCartney,
bringing their unique perspectives to
the creative process while collaborating
closely to produce something that is
greater than the sum of its parts.
It wasn‘t until Neolane hired an in-
house designer that I truly understood
the power of what Lennon called
working ―eyeball to eyeball.‖ We‘ll sit
and brainstorm 5-6 concepts for a
piece, feeding off of each other until we
find an idea that sings. This level of
collaboration isn‘t possible with
freelancers, and it has led to a few
"Revolvers," as we like to call them.
Ed
HADLEY
Senior Marketing Manager, Neolane
32. #CMWorld
―To excel at content
marketing, you need to dig much
deeper than knowing customer
profiles. You've got to know
yourself. And not be afraid to
show it.‖
Todd Wheatland@ToddWheatland
VP of Marketing, Kelly Services
33. Why Todd Rocks:
Currently leading a content marketing revolution at Kelly
Services, Todd is a serial content platform entrepreneur
and all around content marketing rocker.
Rock the Web with Todd At:
@ToddWheatland
kellyservices.com
See Todd Live at #CMWorld
Sept 10th, 11:30am – Visual Content Marketing
Strategies You Probably Aren‘t Using and Should
Look Inside & Bring Passion
Marketers have to deliver for their
audience. In the boom of content
marketing, that's never been more true.
The importance of understanding
customer profiles cannot be overstated.
But to excel at content marketing, you
need to dig much deeper. You've got to
know yourself. And not be afraid to
show it.
Sure you can look at what your
competitors are doing. You can predict
and analyze how your target market is
responding to your work. But so can
everyone else.
Following the formula will only get you
so far – you've got to look within to be a
rock star. People can smell passion,
whether it's in music, a blog post, or a
presentation. In the end, the truly
unique thing you can bring, is to be you.
Todd
WHEATLAND
VP of Marketing, Kelly Services
34. Why Rohit Rocks:
Independent marketing expert, non-boring keynote speaker
and best-selling author, Rohit can sing solo or lead the band.
Rock the Web with Rohit At:
@rohitbhargava
rohitbhargava.com
See Rohit Live at #CMWorld
Sept 11th, 3:00pm – 5 Principles for Creating Content That
Works Globally and Across Cultures
Sept 12th, 8:30am – Keynote: Tech Companies, Brand
Storytelling and Why Content Matters More Than Creation
Focus on the Opening Line
Great readers don't judge a book by its
cover ... they use its opening line
instead. In the quest to create content
marketing that answers questions and
provides utility - it's easy to forget
quality still matters. As a writer, I spend
a lot of time finding the right words.
Here's an opening line I recently used
in an article: "The wheel is a nearly
perfect invention, except that it is
round." The rest of that article was
about innovation lessons, but the
opening line captured attention.
Want your content marketing to rock?
Always start with a great opening line.
Then answer questions and be useful.
Rohit
BHARGAVA
Founder, Influential Marketing Group
35. Why Lauren Rocks:
Awesome content strategist and information
architect, Lauren rocks at creating customer focused
web and rolls creating content experiences.
Rock the Web with Lauren At:
@merrymoler
ni.com
See Lauren Live at #CMWorld
Sept 10th, 11:30am – I‘ll Give You a Piece of My Mind!
Building Content Strategy with Mental Models
Sing in Harmony
At National Instruments, we rock our
content marketing efforts by making
sure we know what tune our audience
wants to hear. Then we make sure all
our content creators are singing in
harmony!
Lauren
MOLER
Web Content Producer, National Instruments
36. Why Robert Rocks:
As an interactive marketing leader and strategist,
Robert helps Four Seasons Hotels and Resorts‘ content
marketing inspire encore after encore performance.
Rock the Web with Robert At:
@RobbieCurious
fourseasons.com
See Robert Live at #CMWorld
Sept 10th, 11:30am – Five Star Content: One Week of
Content Marketing in the Life of Four Seasons Hotel
Behold: Content Omniverse
Don't think of your content as fixed in
time and place or even as
perishable.
Get into the mindset of seeing your
editorial and content
experiences as contextually instant
artifacts that can be associated
wherever and whenever they are
relevant. Think Web Services, APIs,
not Web.
If anyone starts talking about web
pages, ask them to leave.
Robert
SIMON
Director of Interactive, Four Seasons Hotels and Resorts
37. #CMWorld
―Create great content and plan
for amplification so your next hit
will top the charts and drive fans
wild.‖
Lee Odden@LeeOdden
CEO, TopRank® Online Marketing
38. Why Lee Rocks:
Lee rocks all day and all night as an
author, speaker, blogger, digital marketing strategist and
content crazy CEO of TopRank® Online Marketing.
Rock the Web with Lee At:
@LeeOdden
MarketingBlog.com
See Lee Live at #CMWorld
Sept 10th, 9:45am – The Future of Content Marketing
on the Search & Social Web
Turn It Up & Drive Fans Wild!
Gone are the days of getting a hit just
from radio play and so it is with content
marketing "hits".
Modern music distribution channels
extend to wherever consumers are
eager to discover, consume and share
or buy.
That lesson of understanding and
proactively diversifying content
distribution, formats and messaging
across platforms is essential for content
reach and engagement.
What good is a great song if no one
knows about it? Create great content
and plan for amplification so your next
hit will top the charts and drive fans wild.
Lee
ODDEN
Author, CEO, TopRank® Online Marketing
39. Why Chris Rocks:
Content marketing innovator and leader, Chris Baggott
is a marketing futurist and entrepreneurial rock star.
Rock the Web with Chris At:
@chrisbaggott
compendium.com
See Chris Live at #CMWorld
Sept 11th, 10:45am – Managing High Volume
Marketing Content Across Multiple Channels
One Hit Wonders Aren’t #1
Would you rather be Dexeys Midnight
Runners or Bob Dylan?
Before you answer too quickly keep in
mind that the Dexys were super viral
back in the day. They had a number
one hit that everyone in America
knew and shared.
Bob Dylan never had a number one hit.
Name a Dylan song to the average
person and they will be challenged to
come up with a tune.
My point here is that Bob is still writing
and has published over 600
songs. Who‘s more influential? Bob is
#1 most influential. As for Dexeys, who
knows?
Don‘t try to make it perfect. Write a
LOT. Volume trumps Perfect.
Chris
BAGGOTT
Co-Founder and CEO, Compendium
40. Why Tom Rocks:
Smart rocker Tom has 20 years of experience
researching consumer usage of technology, new media
and social networking.
Rock the Web with Tom At:
@webby2001
brandsavant.com
See Tom Live at #CMWorld
Sept 10th, 4:45pm – Here‘s What‘s Wrong with Your
Content Creation Strategy (and how to fix it)
Meet Audience Expectations
I don't know about "rocking" our
content marketing, but I do know that
our content strategy always starts with
an intimate knowledge of our
*audience* -- segments, motivations,
and why they come to us for content.
If you figure out what your audience
expects you to be, and then be that
thing, you'll be successful.
Tom
WEBSTER
VP of Strategy, Edison Research
41. Why Chris Rocks:
Chris rocks around the click as a content marketing
pioneer and testing evangelist. Chris‘s playlist inspires
businesses to test to get more qualified leads.
Rock the Web with Chris At:
@chrisgoward
widerfunnel.com
See Chris Live at #CMWorld
Sept 11th, 11:45am – Content Without Conversion is
Just Free
Optimize for Conversions
Content marketers increasingly have to
justify their expenditures. The content
marketing ―garage band‖ stage is over
and your free tunes need to turn those
listeners into record sales.
The false promise of content marketing
is that all this content will magically turn
into revenue without effort. But the
reality that content marketers now
realize is that they don‘t just need more
eyeballs, they need more customers.
They have to produce revenue from all
this content.
That‘s why the latest research shows
that the 2 highest priorities for digital
marketers in 2013 are content
marketing and conversion optimization!
(I‘ll show this research and how to take
advantage of the trends in my session
at CMWorld.)
Chris
GOWARD
CEO, WiderFunnel
42. #CMWorld
―It‘s easy as marketers to
become lost in our own
messaging. To be great you
have to first be a student of the
world, reach out, explore, and
listen.‖
Nancy Pardo@PTCPardo
Managing Editor, PTC
43. Why Nancy Rocks:
Nancy is a content marketing song writer, editor and
strategist with cheering fans at every performance.
Rock the Web with Nancy At:
@PTCPardo
blogs.ptc.com/author/nancypardo/
See Nancy Live at #CMWorld
Sept 11th, 10:45am – Finding Your Sweet Spot: What
Works and Doesn‘t Work in B2B Blogging
Be a Student of the World
It‘s easy as marketers to become
insulated, lost in our own
messaging, working for weeks, months
and even years in a very specialized
area. The best content writers can see
the bigger picture.
To be great you have to first be a
student of the world, reach
out, explore, and listen. Connect daily
with strangers, hang out at coffee
shops, listen to the radio, read
newspapers, and pursue new ideas
with vigor.
Nancy
PARDO
Managing Editor, PTC
44. Why Marcus Rocks:
Content marketing musician and founder of The Sales
Lion - a brand synonymous with inbound and content
marketing excellence.
Rock the Web with Marcus At:
@TheSalesLion
thesaleslion.com
See Marcus Live at #CMWorld
Sept 12th, 8:30am – How a Small Fiberglass Pool
Business Escaped from Bankruptcy with Content
Marketing
KISS – Keep It Simple Silly
How do I rock my content marketing?
Simple---I never try to sound "smart."
That's right, you read the words
correctly.
You see, the truth is consumers don't
go online looking for "smart." What
they want is simple, clear, concise,
intuitive, etc. In other words, they want
to read thoughts from someone who is
thinking as they do, on their level, and
in a very easy to understand way.
And speaking of "rocking" content
marketing, some of the greatest rock
songs ever written consisted of
incredibly simple language that we
could all relate too.
To me, this is also the essence of great
content marketing.
Marcus
SHERIDAN
Founder, The Sales Lion
45. Why Ahava Rocks:
With over 15 years of experience in the digital strategy
space, Ahava is a virtuoso at content strategy.
Rock the Web with Ahava At:
@ahaval
ahamediagroup.com
See Ahava Live at #CMWorld
Sept 11th, 11:45am – Developing a Mobile Content
Strategy That Works
Turn Feedback Into Song
To make content marketing truly rock,
you need to pay attention to the
feedback you get from your target
audiences.
That means comments, reviews,
analytics; any data you can gather.
By continually paying attention to the
natural give and take of the content
marketing conversation, you can
ensure you're feeding the content
beast the way your audiences really
want and need.
Ahava
LEIBTAG
President, AHA Media Group
46. #CMWorld
―Focus on your audience and
use your content song to give
them an experience.‖
Pam Didner@PamDidner
Global Integrated Marketing Strategist, Intel
47. Why Pam Rocks:
Pam is an award-winning and results-oriented senior
marketing professional with 18 years of diversified and
global marketing experience. And she‘s a ROCK STAR!
Rock the Web with Pam At:
@PamDidner
PamDidner.com
See Pam Live at #CMWorld
Sept 11th, 9:30am – Using Data Insights to Drive
Content Marketing
Synchronize for Experiences
• Hold a big 'Pow Wow' with key
stakeholders in the last quarter of
the year.
• Host an annual face-to-face meeting
to share upcoming marketing plans
and challenges and also discuss the
upcoming editorial planning.
• Share best practices among key
stakeholders such as content
creators, subject matter experts and
agencies.
• Build strong relationships before the
marketing cycle starts to facilitate
working synchronizing efforts and
direction.
Focus on your audience and use your
content song to give them an
experience. Most importantly, help
them solve their problems.
Pam
DIDNER
Global Integrated Marketing Strategist, Intel
48. Why Andrew Rocks:
Author of Brandscaping: Unleashing the Powder of
Partnerships, Andrew rocks as a brand marketer and
digital strategist.
Rock the Web with Andrew At:
@TPLDrew
monumentalshift.com
See Andrew Live at #CMWorld
Sept 11th, 9:30am – Bigger Success. Less Content.
Across More Platforms
Partner Up!
If you want to see your content
marketing efforts deliver results, follow
the strategy of one music genius: Tony
Bennett.
In 8 years, Tony Bennett went from
tired Las Vegas sideshow to hip
cultural icon. How did he power his
success? He partnered with other
artists! He'd sung duets with the likes
of K.D. Lang, The Dixie Chicks, James
Taylor, Stevie Wonder, Paul
McCartney, Christina Aguilera, and
Bono. Every duet Tony
recorded, exposed him to a new
audience—the audience of his new
singing partner.
Ask yourself, who has your next
customer as their current customer?
Who can you brandscape with?
Andrew
DAVIS
Author & Professional Speaker, monuMental Shift
49. Why Doug Rocks:
Co-founder and creative director of a B2B content
marketing agency, Doug's other hits include the B2B
Marketing Manifesto.
Rock the Web with Doug At:
@dougkessler
velocitypartners.co.uk
See Doug Live at #CMWorld
Sept 10th, 11:30am – In Your Face Content Marketing:
How to Bring Out Your Best Customers with Attitude and
Energy
Tune In & Rock Out
Classes in our School of Content Rock
always start with tuning up: making
sure you're in the same key as your
target audience.
We also mix up the set list with lots of
different tunes -- and let the audience
tell us what to play (we welcome
requests).
Finally, it's all about playing with
passion. Just getting the notes right will
never get the crowd on its feet.
See you at Content Marketing World.
Get out there and trash some hotel
rooms.
Doug
KESSLER
Co-Founder and Creative Director, Velocity Partners
50. #CMWorld
―We deliver an epic piece
of content every day, 365
days a year.‖
Joe Pulizzi@JoePulizzi
Founder, Content Marketing Institute & Content Marketing World
51. Why Joe Rocks:
As an author, leader and founder of both Content
Marketing Institute and Content Marketing World, Joe
is the Dick Clark of content marketing.
Fans Can Find Joe’s Greatest Hits At:
@JoePulizzi
ContentMarketingInstitute.com
See Joe Live at #CMWorld
Sept 9th, 8:15am – Opening Keynote
Sept 10th, 8:15am – Opening Keynote
Practice Makes Perfect
The best bands in the world
consistently practice...so to take a
page from that, we at Content
Marketing Institute deliver an epic
piece of content every day, 365 days a
year (yes, including holidays).
Those daily posts drive subscriptions to
our content. We've found that almost
all of our customers first opt-in to our
content, then buy.
So, the more we deliver the best
content in the land to our
subscribers, the more they are loyal to
us and support what we do. Rock on!
Joe
PULIZZI
Author, Founder Content Marketing Institute
52. BONUS!
Award-winning actor, director, producer,
writer, and YES, a recording artist:
@WilliamShatner
Why Bill Rocks:
Captain James T. Kirk, T.J. Hooker, Boston
Legal, Star Trek movies and his covers of Iron
Man, Bohemian Rhapsody & Major Tom – a master
storyteller.
See Bill Live at #CMWorld
Sept 11th, 4:15pm – Closing Keynote
53. Who Rocked This eBook?
This is the second year we‘ve created a speaker eBook for Content Marketing World and we
hope you find it useful, entertaining and highly shareable! A BIG THANKS goes to the
TopRank team for pulling this together and to Joe K. and Joe Pulizzi at Content Marketing
Institute for working with us to bring you these future ―greatest hits‖ tips from some of the
world‘s top content marketing rock stars.
TopRank® Online Marketing
If your event or company would like to tap into TopRank‘s smart, creative and results-
focused digital marketing skills, check us out at TopRankMarketing.com, @TopRank,
results@toprankmarketing.com or give us an old fashioned call at 1-877-872-6628.
Content Marketing Institute
There is no better resource on the web for content marketing knowledge than
ContentMarketingInstitute.com. Bookmark, subscribe and read it daily! You can find more
great content marketing hits from CMI at @cmicontent – Rock on!
For the best event on content marketing, check out ContentMarketingWorld.com
54. It’s Your Time to Rock and Roll
If You Liked It, Share It!
Please help us get the word out and click to share
this eBook with your favorite social networks:
Would you like your content
marketing world rocked?
Then Register for
ContentMarketingWorld.com
Sept 9-12
2013
Rock On!
Editor's Notes
36 Content Marketers Who Rock – Content Marketing World eBookProduced by TopRank Online Marketing – TopRankMarketing.com
Joe Pulizzi is the Founder of Content Marketing InstituteLee Odden is CEO ofTopRank® Online Marketing
Content Marketing Rockstars and Brands
Jonathan Mildenhall is VP of Global Advertising Strategy & Creative at Coca-Cola
“Stop trying to be amazing and start being useful.” @JayBaer #CMWorld
Jennifer Mesenbrink is Senior Mgr Digital & Social Media Content, Motorola Solutions
“Marketing is telling the world you're a rock star. Content Marketing is showing the world that you are one.” @Robert_Rose #CMWorld
Robert Rose is Chief Strategist, Content Marketing Institute
Sarah Skerik is VP Content Marketing, PR Newswire
Brian Clark is Founder and CEO of Copyblogger Media
Draft Tips Template
Draft Tips Template
Draft Tips Template
Register for ContentMarketingWorld.comeBook produced by @TopRank – TopRankMarketing.com