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Increasing giving‘conversation workshop’
Transforming Local Infrastructure• Who in the room has...  • TLI funding?  • a ‘giving strand’ in TLI?  • Building relatio...
Transforming Local Infrastructure• Programme outcomes:  1. Frontline CSOs can access a wider range of high     quality sup...
‘4 Good’ our response – why?• Traditional sources of funding increasingly  becoming scarce• CSOs need to diversify their i...
What is ‘4 Good’?A way of helping local people...          give    time and skills,money and resources, to local good causes
Why 4 Good?• Need for local voluntary & community  groups to diversify income  • Less reliance on grants and contracts• Bu...
Why 4 Good?• Low awareness with the public of how to  give time / money to local charitable  causes:  • “6 out of 10 poten...
Why 4 Good?• 4 Good provides a strong, locally  focussed, umbrella ‘brand’ to support local  charities and voluntary groups.
What is 4 Good ‘about’?• Raising the aspirations of and pride in an  area• Increasing charitable giving across the  area• ...
8 things we’ve learnt along the way...1. Giving is about more than just money2. Businesses care about the community   arou...
8 things we’ve learnt along the way...4. Areas have lots of competing initiatives  •   BITC, community connectors, Communi...
8 things we’ve learnt along the way...7. Technology is great - but you need people   to build relationships8. Increasing g...
4 Good and businessesHow can businesses give?• Time — through employer supported volunteering  •   One off ‘team challenge...
Finally• Our aspiration to see’4 Good’ launched in  lots of areas, building a strong, recognisable  brand across the count...
Questions?
Licencing 4 GoodModel includes:• Development of local ‘4 Good branding’• Provision of a bespoke marketing toolkit, templat...
4 Good and businesses• How does the community benefit through  business involvement?  • Exchanging ideas & skills  • New v...
4 Good and businesses
4 Good and wider community• Promoting ‘one off’ volunteering  • Saturday supermarket bag packing• Fundraising events• Take...
Fundraising• Take part 4 Good
Online Shop
Achievements so far• Over 45 businesses attending the launch in  September• 700 twitter followers• 20 active volunteers• O...
Achievements so far• 5 businesses undertaking ‘team  challenges’• A range of local businesses donating a  percentage from ...
Ambitious plans for 2013 and beyond• Programme of major events planned,  including:  • A large contingent of riders (30+) ...
Ambitious plans for 2013 and beyond• ‘Lower key’ events in the borough  throughout the year, including:  • A series of ‘ba...
Ambitious plans for 2013 and beyond• Signing up a ‘media partner’• We are developing a ‘£10 challenge’  initiative for sch...
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Increasing giving and 4 good presentation

Presentation for VSNW Transforming Local Infrastructure conference 19 march 2013M

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Increasing giving and 4 good presentation

  1. 1. Increasing giving‘conversation workshop’
  2. 2. Transforming Local Infrastructure• Who in the room has... • TLI funding? • a ‘giving strand’ in TLI? • Building relationships with business as a TLI outcome?
  3. 3. Transforming Local Infrastructure• Programme outcomes: 1. Frontline CSOs can access a wider range of high quality support, networking and volunteering brokerage opportunities and value them more highly 2. There is stronger local leadership for CSOs which contributes to better partnerships with local businesses and the local statutory sector. 3. Infrastructure organisations, including volunteering infrastructure, are transformed so that they are more efficient, effective and are able to learn and grow with less dependence on state funding.
  4. 4. ‘4 Good’ our response – why?• Traditional sources of funding increasingly becoming scarce• CSOs need to diversify their income and secure resources in different ways• However, smaller CSOs are often viewed as ‘unattractive’ causes and do not have the skills, capacity or marketing budgets• CSOs require support to maximise working with local business or fundraising from the wider community
  5. 5. What is ‘4 Good’?A way of helping local people... give time and skills,money and resources, to local good causes
  6. 6. Why 4 Good?• Need for local voluntary & community groups to diversify income • Less reliance on grants and contracts• But.... • many have lost skills & lack capacity • have low awareness / image with the public to community fundraise and build relationships with business
  7. 7. Why 4 Good?• Low awareness with the public of how to give time / money to local charitable causes: • “6 out of 10 potential volunteers don’t know where to start” – Your Square Mile Research • “Charities are increasingly relying on the older generation for donations” – Charities Aid Foundation Report
  8. 8. Why 4 Good?• 4 Good provides a strong, locally focussed, umbrella ‘brand’ to support local charities and voluntary groups.
  9. 9. What is 4 Good ‘about’?• Raising the aspirations of and pride in an area• Increasing charitable giving across the area• Building relationships between businesses / wider community and charitable organisations for the benefit of all
  10. 10. 8 things we’ve learnt along the way...1. Giving is about more than just money2. Businesses care about the community around them • it provides their staff and customers • Strong community = strong business3. Make it easy for people to give – and have a clear ‘offer’
  11. 11. 8 things we’ve learnt along the way...4. Areas have lots of competing initiatives • BITC, community connectors, Community Foundation etc etc etc4. You need something that is easy for the public / businesses to understand and get behind5. Local CSOs want and value support in relation to ‘giving’
  12. 12. 8 things we’ve learnt along the way...7. Technology is great - but you need people to build relationships8. Increasing giving is a legitimate role for infrastructure organisations
  13. 13. 4 Good and businessesHow can businesses give?• Time — through employer supported volunteering • One off ‘team challenges’ and time off to volunteer• Skills — providing ‘pro bono’ business expertise or mentoring• Resources — donating materials or equipment• Money — payroll giving, sponsored activity & tax efficient donations
  14. 14. Finally• Our aspiration to see’4 Good’ launched in lots of areas, building a strong, recognisable brand across the country that helps encourage and support local giving of time and skills, money and resources to local good causes• We see it as a useful tool in helping infrastructure to re-think its role
  15. 15. Questions?
  16. 16. Licencing 4 GoodModel includes:• Development of local ‘4 Good branding’• Provision of a bespoke marketing toolkit, templates and branding guidelines• Provision of dedicated ‘4 Good’ website for your local area• A range of toolkits, forms and information• Consultancy advice from our team, to turbo-charge the set up and development of 4 Good in your area• Access to a growing network of similar minded organisations, for peer support and co-production
  17. 17. 4 Good and businesses• How does the community benefit through business involvement? • Exchanging ideas & skills • New volunteers • Financial support for meeting community needs • Build capacity to provide services that otherwise might not be possible • Supports the quality of life in the community
  18. 18. 4 Good and businesses
  19. 19. 4 Good and wider community• Promoting ‘one off’ volunteering • Saturday supermarket bag packing• Fundraising events• Take part ‘4 Good’
  20. 20. Fundraising• Take part 4 Good
  21. 21. Online Shop
  22. 22. Achievements so far• Over 45 businesses attending the launch in September• 700 twitter followers• 20 active volunteers• Over £2,000 raised, with a further £1,500 donated ‘in kind’ by local businesses
  23. 23. Achievements so far• 5 businesses undertaking ‘team challenges’• A range of local businesses donating a percentage from each sale to Tameside 4 Good • E.g. Bradleys Bakers & Marlborough Motors• O2 selling our wristbands in its local stores• Helping the Pride of Tameside Business Awards select its’ Charity of the Year
  24. 24. Ambitious plans for 2013 and beyond• Programme of major events planned, including: • A large contingent of riders (30+) taking part in the Manchester -Blackpool charity cycle ride in July • Being the ‘charity of the year’ for the Tameside Triathlon in October • A large charity abseil in the summer
  25. 25. Ambitious plans for 2013 and beyond• ‘Lower key’ events in the borough throughout the year, including: • A series of ‘bag packing’ events in supermarkets • A number of business networking events • Fund raising at a number of community events – such as ‘I love Hyde’
  26. 26. Ambitious plans for 2013 and beyond• Signing up a ‘media partner’• We are developing a ‘£10 challenge’ initiative for schools and colleges, building entrepreneurial skills with students with profits going to Tameside 4 Good.• Licencing the ‘4 Good’ model in other areas • Wigan 4 Good launches in spring

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