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Design Beyond the Screen - Tony Aube at AmuseConf 2019
The document outlines the innovative design process behind Osmo, a hands-on educational tool utilizing augmented reality for children aged 3-12. It discusses key design decisions that eschew traditional electronic interfaces, emphasizing the synergy of digital and physical experiences, and offers insights into the company's business model and testing methodologies. The creator advocates for redefining augmented reality and sees future potential in merging AR with interactive platforms.
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Design Beyond the Screen - Tony Aube at AmuseConf 2019
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- 4. Inventing Osmo Lesson Learned DesignProcess Redefining AR 1 2 3 4
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- 9. • Started 5years ago • Selling in 55+ countries • Used in 35,000 schools • Acquired by Byjus for $120M
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- 13. What if wegave computer vision to iPads?
- 16. What is the purposeof Osmo?
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- 24. Mouse Touch screenKeyboard
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- 33. AR is a magictrick
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- 49. Keep the interaction inthe real world 4
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- 56. 5 Sell the hardware, givethe software
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- 62. Business model should providesthe correct incentives for your product
- 64. No vision markers Nowhiteboard No electronics Keep interaction in the real world Sell the hardware
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- 71. The combination ofdigital & physical must be better than the sum of its part
- 72. Most important! The combination ofdigital & physical must be better than the sum of its part
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- 77. Combined UX is betterthan the sum of its parts
- 81. Better than the sumof its parts
- 82. Could I create abetter experience? physical-only Could I create a better experience? screen-only
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- 87. Create a drawinggame using our characters ”“
- 91. Web & mobileprototyping tools
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- 93. Photos & videosare your best friends
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- 103. Find low costways to explore, communicate and validate your ideas Without requiring engineering Wizard of Oz
- 104. Fake it tillyou make it
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- 110. Build the infrastructureupfront to help you iterate quickly
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- 119. Testing Testing should be“casual” not an “event” Remove the burden of logistics from the creative team Everybody tests Record everything
- 120. Pen & paper Photos& videos Wizard of Oz QR codes Test, test, test 1 2 3 4 5
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- 124. What 3D software doyou use?
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- 131. Our definition ofAR is too constrained
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- 138. We need toredefine AR
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- 140. is the mostimportant ingredient of AR AI
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- 142. Read Along withDisney
- 148. The future ofAR will be BORING
- 149. video platform AR isthe next
- 150. video platform AR isthe next computing platform
- 156. this is atoy“ ”
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