Today more than ever before, the business environment is constantly in the state of flux. In order to be on top of your game, you must come to terms with the dynamism that characterizes the present business landscape.

1. Growing a
Sustainable Business
in
a Dynamic Market
tony AJAH
tony@ta-strategies.com
Business Growth Strategist

2. The business world is
characterised by many
beginners and few finishers

3. ‘‘We are judge by what we
finish, not what we start’
Anon

4. There are two groups of people
confused by business today;
those who are in it and those
who are not

5. At the root of every
business struggle is
ignorance

6. Business is a game of
skill, and all skills are
learnable

7. The more premium value you
attach while solving a
problem, the richer you
become

8. Every business owner
must possess first
marketable idea

9. Every business owner
must possess secondly
vision/focus

10. Every business owner
must possess thirdly
courage

11. Every business owner
must possess fourthly
skill/ competence

12. Every business owner
must possess lastly
integrity

13. Again, business is seeing the
end from the beginning and
taking responsibility to bringing
the same into reality

14. Businesses that worth
something begins with their
owners being the business

15. Richard Branson with over
350 companies always reflect
his adventurous spirit in his
business life

16. Your wealth will grow only to
the extent that you grow
personally

17. Put yourself into your
business and mind your
business

18. You must build yourself
first, then your business

19. In a dynamic market, you
must be mentally tough in
order to succeed in business

20. First Law of business
development:
develop your mind

21. Businesses are created
twice: first in the
mind, then in the physical

22. You can’t succeed in
business without your
mind entering into it

23. The world of business
creates no limits except the
ones you imposed on it

24. Whatever happens in the
dynamic business
environment, always be in
control of the market

25. Market(ing) is the main
critical area of your
business

26. The lifeblood of a business
is cash flow (found in the
marketplace)

27. The Business of Marketing

28. Marketing is a battle of
perception, not necessarily of
product-service

29. Marketing is sales done via a
system

30. Be prepared to invest in the
process

31. The quality of your
customers equals the value
of your market

32. No business can do better
than the people it has and
sells to

33. There’s one thing a business
never have enough:
customers

34. Rule: know your customers
and your customers
alternatives, and always pose
as the best alternative

35. Law of Customer:
The customer always acts to
satisfy his interest by
seeking the best ‘product-
service’ at the lower possible
price

36. There are no business rules
except to watch what others
do, and do better (being
yourself always)

37. You don’t grow big to
manage well; you manage
well to grow big

38. Do everything you can to
build a system and invest in
its growth i.e. accounting and
management systems

39. The problem is not that we
don’t have enough
rather, we are not doing
enough with what we
already have

40. In the new
economy, business
networking is the key

41. In your network lies your
net-worth

42. There are few or no business
divide in the modern world.
Hence, form strategic alliance
within and outside here

43. Take advantage of
technological advancements
to simplify, advance and
sustain your business growth

44. Remember, vision adds
value to everything in the
business world

45. Once you are clear of your
destination, even a rough
road will not stop you

46. Always be new: new
attitude, new approach, new
technology,… new result

47. Business is a serious
activity full of fun

48. It’s not how you look but how
you are good

49. Be that business. Do that
business. And you will have
that business!