1. Contact: Jenny Moore
ROCK it! for non-profit
www.ROCKit.org
Jmo@ROCKit.org
Organizational Backgrounder
About the company
The concert ticket industry is slowly dropping because most people don’t want to spend so
much money on seeing a concert. With the current state of the economy it’s understandable,
but what if there was a way to not only be able to go to a concert but also donate to a charity
the customer really believes in. That’s where ROCK it! for non-profit comes in. Started in
September of 2010, this company sells tickets 3 days before a show (for shows that aren’t
sold out), and also sells autographed items donated from bands themselves. The company
donates 20% of all the proceeds and put it towards whatever non-profit organization the
customer or band chooses. This company is mostly located in large cities within the United
States, but also has availability online.
Who, What, Why started and mission.
A college student named Jenny Moore started this company. Jenny has seen over 70 big
bands and wanted to have a way that some of the money she put towards these concerts
would also help the world in some way other than putting money into the ticket companies
and promoters pocketbooks. Jenny’s vision is to be able to go to concerts but to have the
money spent go more towards good causes and less towards big corporations. The mission
of ROCK it! for non-profit is to allow avid music fans the opportunity to attend concerts,
but also donate to a worthy cause. With ROCK it! for non-profit, it’s guaranteed that most
of the money spent will go towards those who really need it.

2. How ROCK it! for non-profit works
ROCK it! for non-profit has worked hard to get over 30 non-profits to allow our customers
to choose from. When the customer purchases a ticket, before they fully checkout, the
customer is given a list of categories for non-profits and they choose one from that list. The
categories include: Children, Animals, Diseases, and Education. When the organization is
chosen, the customer finishes the checkout process and gets a certificate sent to the email
address they provide stating they contributed towards that organization.
Services and products
ROCK it! for non-profit keeps a database of non-profit organizations and makes sure the
customer has plenty to choose from. The types of products one can buy from ROCK it! for
non-profit are tickets for any big concert in a major city, the customer then gets to choose
what charity they want their 20% to go to and items that bands have either used, signed, or
both that have been donated by the members and the proceeds go towards the charity of
their choice.
Customers & Competitors
ROCK it! for non-profit’s target market is around the ages of 16-30 who like to go to
concerts or are very interested in band merchandise. The other target audience is the bands
who want to donate their items. The major competitors are Ticket master and Live Nation.
These are the big name companies of the ticket industry and gain 100% of all the profits.
With ROCK it!, it’s a little gain but a lot to give. A good example of another competitor is
the Theatre Development Fund (TDF). TDF sells last minute Broadway tickets in
Manhattan for 50% off in their 3 TKTS ticket booths. The proceeds go towards the Theatre

3. Development Fund, which is the nation’s largest performing arts non-profit organization.
This company has helped support over 900 plays since 1968.
The future of ROCK it! for non-profit
Concert ticket sales have dropped dramatically all within a few months. This summer sales
dropped 15% from what they were previously. With ROCK it! for non-profit, there is an
element that no other concert ticket retailer has which is the fact that it gives the customers
more options while letting them know that their money is not only going towards a fun time
but also to the less fortunate.