The document discusses two digital marketing tools designed for engaging potential customers by fostering dialogue and making content interactive. It highlights the benefits of customer communication and emphasizes the importance of quick responses to foster meaningful exchanges. Additionally, it introduces a downloadable abstract generator as a tool for summarizing text, along with the use of digital 'leave-behinds' like chatbots to maintain brand visibility.

1. Two Tools for ‘Twenty Two
Stay Fresh in 2022 with a pair of digital marketing tools
to capture the attention of potential customers
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www.bluedog.net

2. Two Tools for ‘Twenty Two
• Why Foster Dialog?
• Make Content Interactive
• The Art of Conversational… Marketing
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www.bluedog.net

3. Benefits of Customer Dialog
• Imagine using customer communications to turn repetitive tasks into
dialog, communications into conversations. Every touchpoint with is
an opportunity to engage in a meaningful and relevant exchange.
• Example: a simple downloadable tool that is branded.
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4. Downloadable Abstract Generator
Follow these simple steps to create a summary
of your text.
1. Type or paste your text into the box.
2. Drag the slider, or enter a number in the
box, to set the percentage (%) of text to
keep in the summary.
3. Click the Summarize! button.
4. Read your summarized text. If you would
like a different summary, repeat Step 2.
5. Include a Send to SCIENCE-POD
button… “to get a free quote…”
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5. Conversations with the Customer
• When a customers contacts
a business, they don't want
to wait days or hours to hear
back [1]
[1] https://smallbiztrends.com/2018/07/real-time-response-to-customers.html
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6. Just like any emerging technology, digital marketing tools
are useful if it’s shown that they can solve real problems
• Forget pens and tote bags — digital “leave-behinds” keep the
brand in front of the customer where it counts.
• Nudge leads who might need a boost over the hump — chatbots
convert more website traffic.
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