SlideShare a Scribd company logo
Two Tools for ‘Twenty Two
Stay Fresh in 2022 with a pair of digital marketing tools
to capture the attention of potential customers
1
www.bluedog.net
Two Tools for ‘Twenty Two
• Why Foster Dialog?
• Make Content Interactive
• The Art of Conversational… Marketing
2
www.bluedog.net
Benefits of Customer Dialog
• Imagine using customer communications to turn repetitive tasks into
dialog, communications into conversations. Every touchpoint with is
an opportunity to engage in a meaningful and relevant exchange.
• Example: a simple downloadable tool that is branded.
3
www.bluedog.net
Downloadable Abstract Generator
Follow these simple steps to create a summary
of your text.
1. Type or paste your text into the box.
2. Drag the slider, or enter a number in the
box, to set the percentage (%) of text to
keep in the summary.
3. Click the Summarize! button.
4. Read your summarized text. If you would
like a different summary, repeat Step 2.
5. Include a Send to SCIENCE-POD
button… “to get a free quote…”
4 www.bluedog.net
Conversations with the Customer
• When a customers contacts
a business, they don't want
to wait days or hours to hear
back [1]
[1] https://smallbiztrends.com/2018/07/real-time-response-to-customers.html
5 www.bluedog.net
Just like any emerging technology, digital marketing tools
are useful if it’s shown that they can solve real problems
• Forget pens and tote bags — digital “leave-behinds” keep the
brand in front of the customer where it counts.
• Nudge leads who might need a boost over the hump — chatbots
convert more website traffic.
6
www.bluedog.net

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Two digital marketing tools to leverage

  • 1. Two Tools for ‘Twenty Two Stay Fresh in 2022 with a pair of digital marketing tools to capture the attention of potential customers 1 www.bluedog.net
  • 2. Two Tools for ‘Twenty Two • Why Foster Dialog? • Make Content Interactive • The Art of Conversational… Marketing 2 www.bluedog.net
  • 3. Benefits of Customer Dialog • Imagine using customer communications to turn repetitive tasks into dialog, communications into conversations. Every touchpoint with is an opportunity to engage in a meaningful and relevant exchange. • Example: a simple downloadable tool that is branded. 3 www.bluedog.net
  • 4. Downloadable Abstract Generator Follow these simple steps to create a summary of your text. 1. Type or paste your text into the box. 2. Drag the slider, or enter a number in the box, to set the percentage (%) of text to keep in the summary. 3. Click the Summarize! button. 4. Read your summarized text. If you would like a different summary, repeat Step 2. 5. Include a Send to SCIENCE-POD button… “to get a free quote…” 4 www.bluedog.net
  • 5. Conversations with the Customer • When a customers contacts a business, they don't want to wait days or hours to hear back [1] [1] https://smallbiztrends.com/2018/07/real-time-response-to-customers.html 5 www.bluedog.net
  • 6. Just like any emerging technology, digital marketing tools are useful if it’s shown that they can solve real problems • Forget pens and tote bags — digital “leave-behinds” keep the brand in front of the customer where it counts. • Nudge leads who might need a boost over the hump — chatbots convert more website traffic. 6 www.bluedog.net