Running head: STRATEGY SELECTION 1 STRATEGY SELECTION 2 Strategy selection Name: Rodney Wheeler Institution: Rasmussen College Course: B460/MAN4720 Section 03 Strategic Management Date: 10/30/16 Strategy selection List of strategic objectives · Environmental responsibility. · Leveraging capability to develop and design. · Expanding and enhancing. · Supporting the society. · Stability. · Expansion. List of strategy alternatives · Adjacent business. · Diversification · Differentiation. · Price focus · Focusing on niche market. Your strategic choice with appropriate justification My strategic choice is differentiation and diversification. In instances where competition is rigid due to the proliferation of like products, apple can develop features that distinguish their services or products from those of competitors. The differentiating characteristics need to be important to the consumers so that they are prepared to pay premium for them and hard for competitors to copy. When bringing forth new features, managers require to make sure that the product is reasonably priced and that it harmonizes with the customers’ needs (Liabotis, 2007). The other strategic choice is Diversification. Diversification is a kind of expansion strategy where the company creates new products for new or existing markets. This strategy choice is especially efficient where the company cannot anymore achieve competitive advantage via product differentiation. Other than attaining competitive advantage, this strategy choice can assist a company to better utilize its resources, enhance sales and reduce the risk related with market turmoil that affect a certain product. Your strategy analysis and choice become part of your overall strategic plan. Strategic analysis is the utilization of a variety of tools to organize business strategies by assessing the challenges and opportunities faced by the company as it gears forward. My strategic analysis will become part of my overall strategic plan. This is because this analysis will help in gearing towards achieving the missions and vision of the company. My strategic choices of diversification and differentiation will also be included in my overall strategic plan as they give the company a competitive advantage. References Liabotis, B. (2007). Three Strategies for Achieving and Sustaining Growth. Retrieved from: http://iveybusinessjournal.com/publication/three-strategies-for-achieving-and-sustaining-growth/ Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard Business School Publishing. Lim, H. T. (2008). U.S. Patent No. D562, 285. Washington, DC: U.S. Patent and Trademark Office. Running head: STRATEGY SELECTION 1 Strategy selection Name : Rodney Wheeler Institution: Rasmussen College Course: B4 ...

1. Running head: STRATEGY SELECTION
1
STRATEGY SELECTION
2
Strategy selection
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/30/16
Strategy selection
List of strategic objectives
· Environmental responsibility.
· Leveraging capability to develop and design.
· Expanding and enhancing.
· Supporting the society.
· Stability.
· Expansion.
List of strategy alternatives
· Adjacent business.
· Diversification
· Differentiation.

2. · Price focus
· Focusing on niche market.
Your strategic choice with appropriate justification
My strategic choice is differentiation and diversification. In
instances where competition is rigid due to the proliferation of
like products, apple can develop features that distinguish their
services or products from those of competitors. The
differentiating characteristics need to be important to the
consumers so that they are prepared to pay premium for them
and hard for competitors to copy. When bringing forth new
features, managers require to make sure that the product is
reasonably priced and that it harmonizes with the customers’
needs (Liabotis, 2007). The other strategic choice is
Diversification. Diversification is a kind of expansion strategy
where the company creates new products for new or existing
markets. This strategy choice is especially efficient where the
company cannot anymore achieve competitive advantage via
product differentiation. Other than attaining competitive
advantage, this strategy choice can assist a company to better
utilize its resources, enhance sales and reduce the risk related
with market turmoil that affect a certain product.
Your strategy analysis and choice become part of your overall
strategic plan.
Strategic analysis is the utilization of a variety of tools to
organize business strategies by assessing the challenges and
opportunities faced by the company as it gears forward. My
strategic analysis will become part of my overall strategic plan.
This is because this analysis will help in gearing towards
achieving the missions and vision of the company. My strategic
choices of diversification and differentiation will also be
included in my overall strategic plan as they give the company a
competitive advantage.
References
Liabotis, B. (2007). Three Strategies for Achieving and
Sustaining Growth. Retrieved from:

3. http://iveybusinessjournal.com/publication/three-strategies-for-
achieving-and-sustaining-growth/
Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard
Business School Publishing.
Lim, H. T. (2008). U.S. Patent No. D562, 285. Washington, DC:
U.S. Patent and Trademark Office.
Running head:
STRATEGY SELECTION
1
Strategy selection
Name
:
Rodney Wheeler
Institution: Rasmussen College
Course:

4. B460/MAN4720 Section 03 Strategic Management
Date:
10/30/16
Running head: STRATEGY SELECTION
1
Strategy selection
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/30/16
Running Head: SWOT ANALYSIS: APPLE INC. 1
SWOT ANALYSIS: APPLE INC. 4
SWOT Analysis
Name: Rodney Wheeler

5. Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/27/16
SWOT Analysis: Apple Inc.
Introduction
It is with no doubts that Apple is among the best performing
companies all over the world. For a company to survive in the
current world’s competitive market, proper leadership is quite
essential. Apple has been able to remain a market leader for
long time due to proper strategic planning and implementation
carried out by the top management body. It is quite sure that
SWOT analysis of Apple helps the top management to formulate
and implement sound strategies hence ensuring success of the
company.
To carry out SWOT analysis of this international firm, one can
carry out internal analysis of the company where strengths and
weaknesses are discussed. In this case, a sound management
body is one strength that enable Apple to keep performing well
in the world market. Additionally, the company has been able to
position itself hence having a strong brand image. Another
strength of Apple is innovation process where it keeps on
improving and bringing new devices to the market. Just like any
other company, Apple has its own weaknesses. For instance,
Apple’s products are quite expensive as compared to other
firms. The company also has a weakness because it has limited
distribution network.
After external analysis, the planner is able to know the
opportunities and threats of the company. Apple has several

6. opportunities which can be used to fight against its weaknesses.
For example, Apple has an opportunity of expanding its
distribution network hence reaching as many customers as
possible. Moreover, the company has an opportunity of rising
demand for its products like tablets which can be done through
price reduction. Also, carrying out external analysis, Apple has
some threats like imitation from its trade rivals. Aggressive
completion is another threat that Apple is facing in the market.
Also, labor costs are increasing which hence posing threat to
this company.
References
Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard
Business School Publishing.
Lim, H. T. (2008). U.S. Patent No. D562,285. Washington, DC:
U.S. Patent and Trademark Office.
Lee, E., Woo, S. S., & Chun, B. H. (2011). U.S. Patent No.
D641,018. Washington, DC: U.S. Patent and Trademark Office.

7. Running Head: SWOT ANALYSIS: APPLE INC.
1
SWOT Analysis
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/27/16
Running Head: SWOT ANALYSIS: APPLE INC. 1

8. SWOT Analysis
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/27/16
Running Head: COMPANY SELECTION
COMPANY SELECTION
2
Company Selection
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/13/16

9. It is time to select a company for your Strategic Management
Plan. In 1-2 paragraphs provide a brief description of the
organization you selected and the reason why you chose that
particular company.
For companies to be able to succeed they need to have a high
level of organization for higher production. In the world today
there are so many companies in existence which are progressing
and generating a lot of income. For the strategic management
plan, I have selected the Apple Company in the USA.
Apple Company
This is a company that was established in 1976 by Steve Jobs,
Steve Wozniak and Ronald Wayne as the first founders. This is
a company that develops designs and then sells the electronic
products. Some of the products that it has come up with include;
iPhone smartphone, the iPad tablet computer amongst many
others.
In the world analysis, the qualifications of apple are;
At the moment Apple is the world’s largest information
technology company when looking at the total assets that it has.
It is the second largest mobile phone manufacturer in the world.
It is the world’s largest publicly traded company in the world by
market capitalization. It was the first ever USA company that
was valued at a worth of more than US$700 billion.
The company has one of the largest working force whereby it
employs over 115,000 permanent workers.
The company has over 478 retail stores in over seventeen

10. countries by the year of March 2016.
The above is just but a few of the accomplishments of the Apple
Company. On my own analysis I have concluded that the Apple
Company is one of the greatest forces in the business world that
people and upcoming companies need to look up to. It is the
ideal model in the business world.
References
Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard
Business School Publishing.
Lim, H. T. (2008). U.S. Patent No. D562,285. Washington, DC:
U.S. Patent and Trademark Office.
Lee, E., Woo, S. S., & Chun, B. H. (2011). U.S. Patent No.
D641,018. Washington, DC: U.S. Patent and Trademark Office.

11. Running Head: COMPANY SELECTION
Company Selection
Name
:
Rodney Wheeler
Institution: Rasmussen College
Course:
B460/MAN4720 Section 03 Strategic Management
Date:
10/13/16

12. Running Head: COMPANY SELECTION
Company Selection
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/13/16