Running Head: COMPANY SELECTION COMPANY SELECTION 2 Company Selection Name: Rodney Wheeler Institution: Rasmussen College Course: B460/MAN4720 Section 03 Strategic Management Date: 10/13/16 It is time to select a company for your Strategic Management Plan. In 1-2 paragraphs provide a brief description of the organization you selected and the reason why you chose that particular company. For companies to be able to succeed they need to have a high level of organization for higher production. In the world today there are so many companies in existence which are progressing and generating a lot of income. For the strategic management plan, I have selected the Apple Company in the USA. Apple Company This is a company that was established in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne as the first founders. This is a company that develops designs and then sells the electronic products. Some of the products that it has come up with include; iPhone smartphone, the iPad tablet computer amongst many others. In the world analysis, the qualifications of apple are; At the moment Apple is the world’s largest information technology company when looking at the total assets that it has. It is the second largest mobile phone manufacturer in the world. It is the world’s largest publicly traded company in the world by market capitalization. It was the first ever USA company that was valued at a worth of more than US$700 billion. The company has one of the largest working force whereby it employs over 115,000 permanent workers. The company has over 478 retail stores in over seventeen countries by the year of March 2016. The above is just but a few of the accomplishments of the Apple Company. On my own analysis I have concluded that the Apple Company is one of the greatest forces in the business world that people and upcoming companies need to look up to. It is the ideal model in the business world. References Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard Business School Publishing. Lim, H. T. (2008). U.S. Patent No. D562,285. Washington, DC: U.S. Patent and Trademark Office. Lee, E., Woo, S. S., & Chun, B. H. (2011). U.S. Patent No. D641,018. Washington, DC: U.S. Patent and Trademark Office. Running Head: COMPANY SELECTION Company Selection Name : Rodney Wheeler Institution: Rasmussen College Course: B460/MAN4720 Section 03 Strategic Management Date: 10/13/16 Running Head: COMPANY SELECTION Company Selection Name: Rodney Wheeler Institution: Rasmussen College Course: B460/MAN4720 Section 03 Strategic Management Date: 10/13/16 Running Head: SWOT ANALYSIS: APPLE INC. 1 SWOT AN ...

1. Running Head: COMPANY SELECTION
COMPANY SELECTION
2
Company Selection
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/13/16
It is time to select a company for your Strategic Management
Plan. In 1-2 paragraphs provide a brief description of the
organization you selected and the reason why you chose that

2. particular company.
For companies to be able to succeed they need to have a high
level of organization for higher production. In the world today
there are so many companies in existence which are progressing
and generating a lot of income. For the strategic management
plan, I have selected the Apple Company in the USA.
Apple Company
This is a company that was established in 1976 by Steve Jobs,
Steve Wozniak and Ronald Wayne as the first founders. This is
a company that develops designs and then sells the electronic
products. Some of the products that it has come up with include;
iPhone smartphone, the iPad tablet computer amongst many
others.
In the world analysis, the qualifications of apple are;
At the moment Apple is the world’s largest information
technology company when looking at the total assets that it has.
It is the second largest mobile phone manufacturer in the world.
It is the world’s largest publicly traded company in the world by
market capitalization. It was the first ever USA company that
was valued at a worth of more than US$700 billion.
The company has one of the largest working force whereby it
employs over 115,000 permanent workers.
The company has over 478 retail stores in over seventeen
countries by the year of March 2016.
The above is just but a few of the accomplishments of the Apple
Company. On my own analysis I have concluded that the Apple
Company is one of the greatest forces in the business world that
people and upcoming companies need to look up to. It is the
ideal model in the business world.

3. References
Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard
Business School Publishing.
Lim, H. T. (2008). U.S. Patent No. D562,285. Washington, DC:
U.S. Patent and Trademark Office.
Lee, E., Woo, S. S., & Chun, B. H. (2011). U.S. Patent No.
D641,018. Washington, DC: U.S. Patent and Trademark Office.
Running Head: COMPANY SELECTION
Company Selection

4. Name
:
Rodney Wheeler
Institution: Rasmussen College
Course:
B460/MAN4720 Section 03 Strategic Management
Date:
10/13/16
Running Head: COMPANY SELECTION
Company Selection

5. Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/13/16
Running Head: SWOT ANALYSIS: APPLE INC. 1
SWOT ANALYSIS: APPLE INC. 4
SWOT Analysis
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/27/16

6. SWOT Analysis: Apple Inc.
Introduction
It is with no doubts that Apple is among the best performing
companies all over the world. For a company to survive in the
current world’s competitive market, proper leadership is quite
essential. Apple has been able to remain a market leader for
long time due to proper strategic planning and implementation
carried out by the top management body. It is quite sure that
SWOT analysis of Apple helps the top management to formulate
and implement sound strategies hence ensuring success of the
company.
To carry out SWOT analysis of this international firm, one can
carry out internal analysis of the company where strengths and
weaknesses are discussed. In this case, a sound management
body is one strength that enable Apple to keep performing well
in the world market. Additionally, the company has been able to
position itself hence having a strong brand image. Another
strength of Apple is innovation process where it keeps on
improving and bringing new devices to the market. Just like any
other company, Apple has its own weaknesses. For instance,
Apple’s products are quite expensive as compared to other
firms. The company also has a weakness because it has limited
distribution network.
After external analysis, the planner is able to know the
opportunities and threats of the company. Apple has several
opportunities which can be used to fight against its weaknesses.
For example, Apple has an opportunity of expanding its
distribution network hence reaching as many customers as
possible. Moreover, the company has an opportunity of rising
demand for its products like tablets which can be done through
price reduction. Also, carrying out external analysis, Apple has
some threats like imitation from its trade rivals. Aggressive
completion is another threat that Apple is facing in the market.
Also, labor costs are increasing which hence posing threat to

7. this company.
References
Yoffie, D. B., & Slind, M. (2008). Apple Inc., 2008. Harvard
Business School Publishing.
Lim, H. T. (2008). U.S. Patent No. D562,285. Washington, DC:
U.S. Patent and Trademark Office.
Lee, E., Woo, S. S., & Chun, B. H. (2011). U.S. Patent No.
D641,018. Washington, DC: U.S. Patent and Trademark Office.
Running Head: SWOT ANALYSIS: APPLE INC.
1

8. SWOT Analysis
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/27/16
Running Head: SWOT ANALYSIS: APPLE INC. 1
SWOT Analysis
Name: Rodney Wheeler
Institution: Rasmussen College
Course: B460/MAN4720 Section 03 Strategic Management
Date: 10/27/16