Running head: 1 STRATEGIC AUDIT OF SARA LEE 2 Strategic Audit of Sara Lee International Jose Cambrelen Embry-Riddle Aeronautical University MGMT 436 29 April 19 Strategic Audit of Sara Lee International Background information and products offered by SLC Sara Lee International is a US-based company that has a client base across the globe. It is approximated that the company commands about 9% of the global market (Conley, 2014). Sara Lee Corporation International was founded in 1941 under the name South street company and went through several name transformations which eventually adopted the name Sara Lee in 1985. The company’s founding CEO was Mr. Charles. Lubin who named the company after his daughter Sara Lee. After his death, several individuals occupied the top seat. The current CEO of SLCI is Mr. Sean Conley. The products of SLCI produces include insecticides, kiwi, air fresheners, household goods, snacks, body care products, and groceries (Conley, 2014). Moreover, the company remains the largest producer and supplier of frozen products in the United States. Sara Lee Products and Market Served Sara Lee uses differentiated and market segmentation strategy to serve its various clients and markets. SLC International draws its business from different regions of the world. For example, in Western Europe, the company has concentrated on selling beverages, i.e., coffee. In Spain and the USA, SLCI has the leading bakery that produces and sells bread and snacks to the consumers in these regions. Spain in particular, the company sells a special type of bread known as Bimbo. Detergents are exclusively sold in the North American markets because the demand is higher here. Utensils and other household goods are predominantly sold in the US as well due to the ready market presented by the large population in the US. It is imperative to point out that the African market has not been adequately embraced by SLC international in terms of marketing and sale of products (Eckblad, 2014). However, although the Kiwi industry is doing well, the demand for insecticides is very high. References Conley, P. (2014). The strange history of Sara Lee told through five notable brands. Industry Dive Eckblad, M. (2014). Sara Lee renames itself Hillshire brands, expects a revamp. The Wall Street Journal .

1. Running head: 1
STRATEGIC AUDIT OF SARA LEE
2
Strategic Audit of Sara Lee International
Jose Cambrelen
Embry-Riddle Aeronautical University
MGMT 436
29 April 19
Strategic Audit of Sara Lee International
Background information and products offered by SLC
Sara Lee International is a US-based company that has a client
base across the globe. It is approximated that the company

2. commands about 9% of the global market (Conley, 2014). Sara
Lee Corporation International was founded in 1941 under the
name South street company and went through several name
transformations which eventually adopted the name Sara Lee in
1985. The company’s founding CEO was Mr. Charles. Lubin
who named the company after his daughter Sara Lee. After his
death, several individuals occupied the top seat. The current
CEO of SLCI is Mr. Sean Conley. The products of SLCI
produces include insecticides, kiwi, air fresheners, household
goods, snacks, body care products, and groceries (Conley,
2014). Moreover, the company remains the largest producer and
supplier of frozen products in the United States.
Sara Lee Products and Market Served
Sara Lee uses differentiated and market segmentation strategy
to serve its various clients and markets. SLC International
draws its business from different regions of the world. For
example, in Western Europe, the company has concentrated on
selling beverages, i.e., coffee. In Spain and the USA, SLCI has
the leading bakery that produces and sells bread and snacks to
the consumers in these regions. Spain in particular, the company
sells a special type of bread known as Bimbo. Detergents are
exclusively sold in the North American markets because the
demand is higher here. Utensils and other household goods are
predominantly sold in the US as well due to the ready market
presented by the large population in the US. It is imperative to
point out that the African market has not been adequately
embraced by SLC international in terms of marketing and sale
of products (Eckblad, 2014). However, although the Kiwi
industry is doing well, the demand for insecticides is very high.
References
Conley, P. (2014). The strange history of Sara Lee told through
five notable brands. Industry Dive
Eckblad, M. (2014). Sara Lee renames itself Hillshire brands,
expects a revamp. The Wall Street Journal