The document provides definitions for a service and a product. A service is defined as the situation where a provider furnishes something to meet a customer's needs or wants, which may involve physical products, intangible aspects, or a combination, and is delivered through human interaction. A product is defined as anything that is the output of a production process, intended to be sold in the market for a price, and can be stored, distributed, repaired, and resold upon purchase and transfer of ownership. The document seeks feedback on whether these definitions satisfy or need improvement, and provides examples to test the definitions.

1. A service may be considered to be :
Your attributes of a service:
WHAT
Provides info /or physical
Fulfils needs and wants
Quality on both 'sides' – needs to 'match'
Usually paid
WHY
To meet needs
To receive a service
HOW
Mostly by payment
WHO
Individual
Group
Institutions
WHEN
All the time
WHERE
Anywhere

2. A POSSIBLE SERVICE DEFINITION
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“The situation in which a provider furnishes a customer with
something to meet that customer’s needs or wants. The customer
may, in fact, be anybody and he may or may not be deliberately
requesting or purchasing the service. The service itself may involve
the provision of one or more physical products or be intangible (or
indeed a combination of both). Such services are normally a
function of human contact (direct or sometimes mediated ...[and
occasionally replaced]... by technology). This service is delivered
and received at the same point in time (and often place), and,
courtesy of the human interaction involved, it is infinitely variable:
it is ‘experienced’ by the recipient via the senses at the time of
consumption and evaluated by him at that point or later against
expectation. Accordingly, services cannot be inventoried, owned,
repaired or replaced – they (or the opportunity to deliver them) are
thus mostly time-sensitive and perishable”. T Jolley (2008).
WHO / WHAT / WHY / HOW / WHEN / WHERE

3. A Product may be considered to be:
Your attributes of a product:
WHAT
Material and immaterial good
Can include a service
WHY
Used
To be sold
To yield a profit
HOW
Produced and used
WHO
Anyone
WHEN
WHERE

4. A possible definition of a product
A product is something: anything, in fact, that has been the output of some
process of physical (manual and/or machine) or intangible transformation
ordained by a ‘producer’. Production processes are usually designed to result in
a value-added output which is being demanded by (or can be sold to) a market at
a price. Products may also be held to incorporate elements of service. Products
can usually be stored/inventoried, adjusted, distributed, repaired and replaced
and used, re-used and even re-sold where, when and how and to whom the
purchaser wishes where the ‘good’ is physical and purchase results in
ownership. (Origin: Latin pro-ducere , to lead forward.) T. Jolley (2008)
WHO / WHAT / WHY / HOW / WHEN / WHERE
Do these definitions satisfy you? Do they need improving?
Try them out: what is a ‘destination’? What is a travel agency / a flight?
Q. So, we now have definitions for Tourism, Product and
Service..... so what is Tourism....?
Product? Service? Combination? Something else, maybe?