The presentation defines a product as anything that satisfies a need or want and outlines Philip Kotler's five levels of product, which include core, basic, expected, augmented, and potential products. The core product addresses fundamental customer benefits, while the expected product focuses on attributes buyers typically anticipate. The augmented product aims to exceed expectations, and the potential product considers future enhancements.

1. PRESENTATION ON
L E V E L O F P R O D U C T
Presented By:
Name: Gopi Nath Dutta
ID No. 22170110104
Presented To:
Rumana Pervin (Lecturar)
Northern University Of Business
and Technology Khulna

2. Definition Of Product
A product is anything that can
offered in a market for attention,
acquisition, use, or consumption
that might satisfy a need or
want.

3. A good, idea, method, information, object or service created as a
result of a process and serves a need or satisfies a want. It has a
combination of tangible and intangible attributes that a seller offers
a buyer for purchase.

4. Level of Product
Philip Kotler, an economist, devised a model
that recognizes customers have five levels
of need, ranging from functional or core
needs to emotional needs. The model also
recognizes that products are merely a
means to satisfy customers' varying needs
or wants. He distinguished three drivers of
how customers attach value to a product:
•NEED
•WANT
•DEMAND

5. CORE PRODUCT
The fundamental level is the core benefit: the
service or benefit the customer is really buying.
For example a hotel guest is buying “rest and
sleep”. It is the core benefits for the guest.

6. BASICPRODUCT
They need to turn the core into real product and
service features. For example thus a hotel room
includes a bad, bathroom, towels and desk.

7. EXPECTEDPRODUCT
The marketer prepares an expected product, a set
of attributes and conditions buyers normally
expect when they purchase this product. For
example hotel guests expect a clean bed, fresh
towels and a relative degree of quiet.

8. Augmentedproduct
At the fourth level, the marketer prepares an
augmented product that exceeds customer
expectations. The examples of augmented
product for a hotel guest spa and fitness.

9. Potential Product
Which encompasses all the possible
augmentations and transformations the product
or offering might undergo in the future. For
example of potential product of hotel guest may
be cable car reading or submarine tube diving on
the Arab sea.

10. “You can’t improve one thing by 1000% but you can improve 1000 little things by 1%.”_Jan
Carlzon