1. By Tyler Gault
“Pandora’s pitch to advertisers is that its technology can cater to
consumers with far greater precision than radio — it can pinpoint
listeners by age and sex, ZIP code or even musical taste — and that as
it grows, Pandora will effectively be the top station in many cities.”
2. Date launched
• Pandora is based on the Music Genome
Project, which began in 2000
• August 2005 – Pandora launches on the web
• July 2008- Pandora debuts on the iPhone and
iPod touch
3. Total Registered Users
• 150 million registered users
• Demographics- twenties and early thirties
• Active listeners- 54.9 million
4. Impacts
• Altering traditional marketing practices
-Controls 72% of the streaming music market
• Changing the music industry
-Internet Radio Fairness Act of 2012
• Extremely powerful marketing tool
5. Key Performance Indicators
• Facebook has a massive following
-4,412,539 likes · 39,801 talking about this
• Projected to earn 861 million dollars in
revenue in 2015
• Ranked number 2 in mobile device ads behind
Google
8. Businesses using the platform well
• Pandora has 800 local advertising
campaigns scheduled this year.
- Target’s narrow
groups of voters
online
-Charges businesses for
premium subscription
-Online Universities
and car dealerships
9. Advertising Opportunities
• Different from traditional ads
• Local and regional businesses
-Car dealerships, restaurants, colleges
• Has a High amount of internet traffic
• Easy to apply for a advertising application
• Connection with other platforms
http://www.pandora.com/advertise
10. Cautions for business and personal use
• Remember that personal data is transmitted
to advertising agencies.
-Location, gender, age
• Under currently under federal investigation
- Third party affiliates
• Change your privacy controls
- Turn your public profile off
11. Citations
• VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., n.d. Web. 17 Sept. 2012.
<http://venturebeat.com/2012/05/08/pandora-surpasses-150m-users/>.
• "Pandora Internet Radio - Listen to Free Music You'll Love." Pandora Internet Radio - Listen to Free Music You'll Love. N.p., n.d. Web. 30
Sept. 2012. <http://www.pandora.com/>.
• "Is Pandora Changing the Music Industry?" DailyFinance.com. N.p., 25 May 2012. Web. 30 Sept. 2012.
<http://www.dailyfinance.com/2012/05/25/is-pandora-changing-the-music-industry/>.
• Beckett, Lois. "ProPublica: Pandora Asks Listeners to Share Their E-mail Addresses with Romney." Washington Post. The Washington
Post, 08 Aug. 2012. Web. 30 Sept. 2012. <http://www.washingtonpost.com/politics/pandora-asks-listeners-to-share-their-e-mail-
addresses-with-romney/2012/08/08/e4d8dee4-e16e-11e1-ae7f-d2a13e249eb2_story.html>.
• "VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., 8 May 2012. Web. 30 Sept. 2012.
<http://venturebeat.com/2012/05/08/pandora-surpasses-150m-users/>.
• "Technology." Pandora's Android App Gathers Personal Info, Report Says. N.p., 8 Apr. 2011. Web. 30 Sept. 2012.
<http://latimesblogs.latimes.com/technology/2011/04/pandora-app-android.html>.
• "Is Pandora Changing the Music Industry?" DailyFinance.com. N.p., 25 May 2012. Web. 17 Sept. 2012.
<http://www.dailyfinance.com/2012/05/25/is-pandora-changing-the-music-industry/>.
• "Why Does Pandora Need to Access Contact Information? - Android Forums." Why Does Pandora Need to Access Contact Information? -
Android Forums. N.p., 10 Jan. 2010. Web. 30 Sept. 2012. <http://androidforums.com/android-lounge/46542-why-does-pandora-need-
access-contact-information.html>.
• "Matthew Watts." Pandora Internet Radio Case Study on Successful Ad-Based Revenue. N.p., 8 Aug. 2009. Web. 30 Sept. 2012.
<http://www.matthewwatts.net/internet-marketing/pandora-internet-radio-case-study-on-successful-ad-based-revenue/>.
• "Pandora Local Ads Not Just for Car Dealers." ClickZ. N.p., 16 Apr. 2012. Web. 30 Sept. 2012.
<http://www.clickz.com/clickz/news/2168082/pandora-local-ads-car-dealers>.
