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Connected consumer 2015

Connected Consumer 2015 by Chetan Sharma Consulting

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Connected Consumer 2015
Global and US Trends
Chetan Sharma Consulting
Page Title Goes HereChetan Sharma Consulting
© Chetan Sharma Consulting, 2015. All Rights Reserved
• Product & Tech Strategy
– Consumer & Enterprise
• Roadmap
• Product/Technology Strategy
• Technical Due-Diligence
• R&D
• Business Plan Development
• Revenue Models
• Market Research
– Research and Forecasting
– Competitive Analysis
– Market Sizing
• Intellectual Property
– Strategy, Audit, & Policy
– Patents, Infringement analysis
– Patent Mining and Valuation
– Litigation
• Mobile Thought-leadership Summits
– Mobile Future Forward
– Mobile Breakfast Series
www.chetansharma.com
 15 yr young ManagementConsulting firm exclusively focused on Mobile
 Advisor to major operators, OEMs, brands, startups,VCs, and Fortune 500 firms around the world
 Strategy for each of the top 6 global mobile data operators, top OEMs and Internet players
 Have a unique 360o view of the ecosystem
Page Title Goes HereConnected Consumer 2015
© Chetan Sharma Consulting, 2015. All Rights Reserved
Global
• With each passing day, more consumers are connected and are using more connected devices. The connected intelligence era is
starting to take shape.
• It is not just a western market phenomenon, the connected age is reaching the far corners of the planet.
• The total number of connected devices will reach 16 billion by the end of 2015.
• The biggest category of the devices will still be feature phones followed by smartphones and personal computers.
• By 2020, Industrial and Smartphones will become the top two connected devices categories.
US
• There are two broad connected categories of consumer spend: Access and Devices.
• On average, each US household will spend approximately $3800 on access and devices in 2015.
• Roughly 80% or $3000 of the US household spend will go to access of services such as cellular voice, mobile data, cable, landline
voice, and broadband internet.
• Roughly 20% or $800 of the US household spend will go to devices such as computers, smartphones, feature phones, wearables,
tablets, e-readers, connected cars, drones, robots, connected home, and other connected devices.
• 41% of the household access spend will go to cellular phones (for voice and data services).
• As a standalone category, mobile data is the biggest category approaching $1000 in yearly household spend.
• In the last 5 years, mobile data spend has risen the most and landline voice has declined the most. Cellular voice spend has also
gone down while cable and broadband spend have seen relatively modest uptick.
• In devices, smartphones is by far the biggest spend category. Consumers spend almost 3x on smartphones than they spend on
personal computers. Smartphones will account for more than 50% of the US household connected spend in 2015.
• New categories such as wearables, connected cars, drones/robotics, and connected homes have started to make a tangible impact
on consumer spend.
Page Title Goes HereConnected Consumer 2015
© Chetan Sharma Consulting, 2015. All Rights Reserved
• US consumers will spend more on wearables than feature phones in 2015.
• Chetan Sharma Consulting conducted its annual Connected Consumer survey of 1000 US households. The results confirmed the
ongoing increase in the number of connected devices/household.
• The number of connected devices per US household is now 5.3 with over 37% of the households in the 4-8 range.
• Almost 6% of the households have 15 or more connected devices.
• In terms of geography, US Northeast households had the highest number of devices per households
• In terms of urban density, urban, rural, and suburban neighborhoods exhibited similar propensity to acquire connected devices.
• In terms of household income, households with annual income of $150K or more had almost 10 connected devices. Next income
bracket was $75-100K with 6.6 connected devices.
• US operators have been seeing a bulk of their net-adds come from connected devices (for more details, please refer US Wireless
Market Updates).
• In the most recent quarter (Q2 2015), 62% of the net-adds were from non-phone devices such as tablets, cars, and m2m (more
details to come in our Q2 2015 US Wireless Market Update next week).
Page Title Goes Here
Connectivity Intelligence
Thinking Objects
Data Trust
Connected Intelligence Era: The Golden Age of Mobile
© Chetan Sharma Consulting, 2014. All Rights Reserved
INDUSTRIES
Devices/SensorsAccess
Source: Connected Intelligence Era: The Golden Age of Mobile
http://www.mobilefutureforward.com/Connected_Intelligence_Era_Chetan_Sharma_Consulting.pdf
Services
Products &
Services
Page Title Goes Here
© Chetan Sharma Consulting, 2015. All Rights Reserved
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Connected consumer 2015

  • 1. Connected Consumer 2015 Global and US Trends Chetan Sharma Consulting
  • 2. Page Title Goes HereChetan Sharma Consulting © Chetan Sharma Consulting, 2015. All Rights Reserved • Product & Tech Strategy – Consumer & Enterprise • Roadmap • Product/Technology Strategy • Technical Due-Diligence • R&D • Business Plan Development • Revenue Models • Market Research – Research and Forecasting – Competitive Analysis – Market Sizing • Intellectual Property – Strategy, Audit, & Policy – Patents, Infringement analysis – Patent Mining and Valuation – Litigation • Mobile Thought-leadership Summits – Mobile Future Forward – Mobile Breakfast Series www.chetansharma.com  15 yr young ManagementConsulting firm exclusively focused on Mobile  Advisor to major operators, OEMs, brands, startups,VCs, and Fortune 500 firms around the world  Strategy for each of the top 6 global mobile data operators, top OEMs and Internet players  Have a unique 360o view of the ecosystem
  • 3. Page Title Goes HereConnected Consumer 2015 © Chetan Sharma Consulting, 2015. All Rights Reserved Global • With each passing day, more consumers are connected and are using more connected devices. The connected intelligence era is starting to take shape. • It is not just a western market phenomenon, the connected age is reaching the far corners of the planet. • The total number of connected devices will reach 16 billion by the end of 2015. • The biggest category of the devices will still be feature phones followed by smartphones and personal computers. • By 2020, Industrial and Smartphones will become the top two connected devices categories. US • There are two broad connected categories of consumer spend: Access and Devices. • On average, each US household will spend approximately $3800 on access and devices in 2015. • Roughly 80% or $3000 of the US household spend will go to access of services such as cellular voice, mobile data, cable, landline voice, and broadband internet. • Roughly 20% or $800 of the US household spend will go to devices such as computers, smartphones, feature phones, wearables, tablets, e-readers, connected cars, drones, robots, connected home, and other connected devices. • 41% of the household access spend will go to cellular phones (for voice and data services). • As a standalone category, mobile data is the biggest category approaching $1000 in yearly household spend. • In the last 5 years, mobile data spend has risen the most and landline voice has declined the most. Cellular voice spend has also gone down while cable and broadband spend have seen relatively modest uptick. • In devices, smartphones is by far the biggest spend category. Consumers spend almost 3x on smartphones than they spend on personal computers. Smartphones will account for more than 50% of the US household connected spend in 2015. • New categories such as wearables, connected cars, drones/robotics, and connected homes have started to make a tangible impact on consumer spend.
  • 4. Page Title Goes HereConnected Consumer 2015 © Chetan Sharma Consulting, 2015. All Rights Reserved • US consumers will spend more on wearables than feature phones in 2015. • Chetan Sharma Consulting conducted its annual Connected Consumer survey of 1000 US households. The results confirmed the ongoing increase in the number of connected devices/household. • The number of connected devices per US household is now 5.3 with over 37% of the households in the 4-8 range. • Almost 6% of the households have 15 or more connected devices. • In terms of geography, US Northeast households had the highest number of devices per households • In terms of urban density, urban, rural, and suburban neighborhoods exhibited similar propensity to acquire connected devices. • In terms of household income, households with annual income of $150K or more had almost 10 connected devices. Next income bracket was $75-100K with 6.6 connected devices. • US operators have been seeing a bulk of their net-adds come from connected devices (for more details, please refer US Wireless Market Updates). • In the most recent quarter (Q2 2015), 62% of the net-adds were from non-phone devices such as tablets, cars, and m2m (more details to come in our Q2 2015 US Wireless Market Update next week).
  • 5. Page Title Goes Here Connectivity Intelligence Thinking Objects Data Trust Connected Intelligence Era: The Golden Age of Mobile © Chetan Sharma Consulting, 2014. All Rights Reserved INDUSTRIES Devices/SensorsAccess Source: Connected Intelligence Era: The Golden Age of Mobile http://www.mobilefutureforward.com/Connected_Intelligence_Era_Chetan_Sharma_Consulting.pdf Services Products & Services
  • 6. Page Title Goes Here © Chetan Sharma Consulting, 2015. All Rights Reserved
  • 8. Page Title Goes Here © Chetan Sharma Consulting, 2015. All Rights Reserved
  • 10. Page Title Goes Here © Chetan Sharma Consulting, 2015. All Rights Reserved
  • 11. Page Title Goes Here © Chetan Sharma Consulting, 2015. All Rights Reserved
  • 13. Page Title Goes HereMobile Future Forward – Sept 29th 2015 get inspired to fuel your mind and strategy © Chetan Sharma Consulting, 2015. All Rights Reserved Mobile Future Forward is the most intellectual conference – CEO and founder, Connected Watch Company It is a terrific event. Mobile Future Forward is causing everyone to think about what’s the next big thing – CEO, Global Mobile Operator America’s greatest gathering of the wireless minds – CEO, Future Forecasting Service
  • 14. Page Title Goes HereMobile Future Forward – Sept 29th 2015 get inspired to fuel your mind and strategy © Chetan Sharma Consulting, 2015. All Rights Reserved Ever wondered what the future of mobile looks like? Join us for an extraordinary day of executive mobile brainstorming Contact info@mobilefutureforward.com for sponsorship and speaking opportunities www.mobilefutureforward.com
  • 15. Page Title Goes Here Chetan Sharma chetan@chetansharma.com TW: @chetansharma http://www.chetansharma.com http://www.mobilefutureforward.com Research. Technology. Strategy. Intellectual Property. Thought Leadership Summits.