Final Research Paper The Final Research Paper is due on December 1. The format for the final paper must be: 8 pages minimum to 10 pages maximum(including bibliography), double-spaced, 1 inch margins, Times New Roman 12 font—with appropriate research and sources to back up your findings and conclusions. Include page numbers at the bottom of each page. Include your name on each page (in the header). This assignment requires you to deepen your knowledge of an important issue in public service leadership and organizational behavior and apply this knowledge to a challenge faced by a real public service leader. For this assignment: 1) Interview a public service leader facing a formidable challenge(s). 2) Research a public service leadership issue, learning much more about it than is offered in the course readings. 3) Integrate existing research to build your argument (see previous section). 4) Integration: Apply what you have learned from your research to the challenge faced by your interviewee. Based on your research, develop at least three concrete strategies to help your public service leader meet this challenge. 1. Also please note that your final paper should include a minimum of 15 citations from unique sources. Strategic Marketing Plan Header 1. Title Page 2. Introduction (Describe the new business. Are you product or service oriented? What is the name of your company? Where are you located? Describe the scope of your business activities and the industry you intend to operate within.) 1 page 3. Mission and Vision Statements (Develop mission and vision statements for your firm.) 1 page 4. Potential Market Segments (List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographics, demographics and psychographics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your responses.) 2 page 5. Environment (Detail the macro and micro environments having the most effect on your firms marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape) 2 page 6. Target Market (Select your target market(s). Why did you choose to serve these markets? Explain your reasoning fully.) 1 page 7. Product and Services (Create your product and services offering for this market. What specific needs will you be fulfilling. Describe in detail the features and associates benefits of your product(s). Tell me why you feel you will be successful) 2 page 8. Pricing (Set your pricing. What goals are you attempting to accomplish with your pricing strategy. Will you be making future pricing adjustments? Detail your thoughts.) 1 page 9. Branding (Create a brand image for your offering. Use the elements of value; values; personality; features and benefits as the basis for creating your proposed brand image. Describ.

1. Final Research Paper
The Final Research Paper is due on December 1. The format for
the final paper must be: 8 pages minimum to 10 pages
maximum(including bibliography), double-spaced, 1 inch
margins, Times New Roman 12 font—with appropriate research
and sources to back up your findings and conclusions. Include
page numbers at the bottom of each page. Include your name on
each page (in the header).
This assignment requires you to deepen your knowledge of an
important issue in public service leadership and organizational
behavior and apply this knowledge to a challenge faced by a
real public service leader. For this assignment:
1) Interview a public service leader facing a formidable
challenge(s).
2) Research a public service leadership issue, learning much
more about it than is offered in the course readings.
3) Integrate existing research to build your argument (see
previous section).
4) Integration: Apply what you have learned from your research
to the challenge faced by your interviewee.
Based on your research, develop at least three concrete
strategies to help your public service leader meet this challenge.
1. Also please note that your final paper should include a
minimum of 15 citations from unique sources.
Strategic Marketing Plan Header
1. Title Page
2. Introduction (Describe the new business. Are you product or
service oriented? What is the name of your company? Where are
you located? Describe the scope of your business activities and

2. the industry you intend to operate within.) 1 page
3. Mission and Vision Statements (Develop mission and vision
statements for your firm.) 1 page
4. Potential Market Segments (List all potential market
segments of interest to your firm. Describe them fully using
appropriate descriptive techniques including geographics,
demographics and psychographics. Give a rating to each
segment for how accessible they are; how substantial they are;
and how responsive they might be to your marketing activity.
Give reasons for your responses.) 2 page
5. Environment (Detail the macro and micro environments
having the most effect on your firms marketing activities. What
important trends are occurring in the marketplace? Fully
describe the nature of the competitive landscape) 2 page
6. Target Market (Select your target market(s). Why did you
choose to serve these markets? Explain your reasoning fully.) 1
page
7. Product and Services (Create your product and services
offering for this market. What specific needs will you be
fulfilling. Describe in detail the features and associates benefits
of your product(s). Tell me why you feel you will be successful)
2 page
8. Pricing (Set your pricing. What goals are you attempting to
accomplish with your pricing strategy. Will you be making
future pricing adjustments? Detail your thoughts.) 1 page
9. Branding (Create a brand image for your offering. Use the
elements of value; values; personality; features and benefits as
the basis for creating your proposed brand image. Describe your
positioning strategy in light of the competitors in your space.
Prepare a positioning map as part of the plan.) 2 page
10. Distribution Strategies (Next, provide your thoughts on
distribution strategies. Will you work through intermediaries
and if so describe the delivery process in detail. If you will sell
direct, describe that process in detail. How will your strategy
impact your ability to control your overall marketing effort
(discuss). Describe an alternative strategy if your primary

3. strategy should fail.) 2 page
11. Communication Plan (The last element required for this plan
is a communication plan. Using all the available tools under the
Integrated Marketing Communications discussion, develop a
plan to gain the attention, interest, desire and action of your
target) 2 page
12. Conclusion
Final Research Paper
The Final Research Paper is due on December 1. The format for
the final paper must be: 8 pages minimum to 10 pages
maximum(including bibliography), double-spaced, 1 inch
margins, Times New Roman 12 font—with appropriate research
and sources to back up your findings and conclusions. Include
page numbers at the bottom of each page. Include your name on
each page (in the header).
This assignment requires you to deepen your knowledge of an
important issue in public service leadership and organizational
behavior and apply this knowledge to a challenge faced by a
real public service leader. For this assignment:
1) Interview a public service leader facing a formidable
challenge(s).
2) Research a public service leadership issue, learning much
more about it than is offered in the course readings.
3) Integrate existing research to build your argument (see
previous section).
4) Integration: Apply what you have learned from your research
to the challenge faced by your interviewee.
Based on your research, develop at least three concrete
strategies to help your public service leader meet this challenge.