Each group will need to submit a hard copy of your report to the d.docx

Each group will need to submit a hard copy of your report to the
designated SIM assignment drop box by no later than 7:00 pm
local time on the due date of submission (week 9). You should
also submit a soft copy of your report to the Grade
book link at course Blackboard by no later than 7:00 pm local
time. Your local lecturer will confirm the exact due date of
submission.
The report must be either spiral bound or securely stapled with
the standard RMIT School of Management cover sheet attached
(available on-line).
Length:
4000-5000 Words (excluding prefatory section, references and
appendices)
Total Value:
40%
Report Due: In week 9
Purpose:The purpose of this assignment is to
1. Gain knowledge of specific issues related to feasibility
analysis and entrepreneurship
2. Develop research skills
3. Develop skills in critical thinking and analysis
4. Develop skills in writing research reports
Feasibility analysis assignment
The purpose of the Feasibility Analysis is to gain insights into
the viability of a business idea and to make sure that you are on
the right track. Two basic questions need to be answered with
the analysis: 1) Is there sufficient demand for the product or
service? 2) Can the product or service be provided on a
profitable basis; or if the product or service is aimed at creating
social good, can it be offered on a sustainable basis?

*Please note that in order for you to receive a good grade, you
will need to refer to theory and trusted information to support
your proposed business idea throughout your assignment.
Excuses such as ‘I know there is demand for my product/service
because I have worked in this industry’, is not acceptable.
Failure to reference ideas/theory will result in a lower grade*
In a team of 5 students, you are required to prepare a written
feasibility analysis (20 pages on an average excluding
references, Times New Roman font, Size 12, 1.5 spacing). In
the analysis, you should address at least the following issues:
1. The Business Idea
Description of your business: What problem are you solving or
what opportunity are you realizing?
Product/service description: Describe the benefits of your
product(s)/service(s). Explain the service/product design. You
should include a prototype (for a product) or a service blueprint
(for a service).
Description of the entrepreneur/s and the venture team:
Evaluate whether you and your management team possess the
characteristics required to make the proposed business
successful.
2. The Industry and Market
Current industry: Describe the industry as specifically as you
can. There are some excellent sources in the RMIT library that
can help you determine the size of the industry, average sales
and profitability for the industry in a number of Asia Pacific
countries. Please also refer to Statistics Singapore, Data Storage
Industry, Asia Monitor, Business Monitor Singapore etc. and
other reports available via the library database and industry
associations.

Market potential for this industry: Is the industry in a period of
decline, stability or growth? What were the trends in the past 5
years? What is the market demand going to be like in the next
1-4 years? Talk to people in industry as well as potential
customers for their ideas about where the industry might be
headed. Consider how technology or the global economy might
affect the market potential for the business. Research the
demographic, economic, natural, technological, political and
cultural trends in the industry (This may be presented in table
format).
Competitors (Direct): Competitors in the same innovation field,
the same or substitutable categories, e.g. other bike
manufacturers. What are their distinct advantages and
disadvantages?
Competitors (Benefit): Competitors who are using a different
method (product or service) to satisfy the same need for the
same end users/consumers, e.g. other means of transport and/or
exercise which compete with bikes (these are also considered to
be indirect competitors which might be selling substitutes for
your products/services).
Target market/customers: Who are your customers? Are they
businesses or end-consumers? What are their preferences,
values, attitudes that relate to your business? How will you find
out what your customers think or intend to buy? How can you
find out what problems they have, what they need, or what they
want that they don’t know yet! If you have more than one target
market, do this for each market segment. It is important to note
the different benefits and limitations for each customer group.
Penetrating the market: How will you reach your target
customers? What forms of distribution or selling will you use?
How will your potential customers become aware of your

business?
Stakeholder analysis: Who are the key stakeholders in the
business?
3. Business model analysis
Revenue sources: How many different revenue streams will the
business model generate? What is the source of each revenue
stream (sales, service fees, advertising, subscription)? What is
the relative size and importance of each revenue stream? How
quickly is each revenue stream likely to grow?
Cost drivers: What cost drivers have the greatest impact on the
cost structure? Are the costs fixed, semi-variable, variable or
non-recurring? What is their relative size and importance? Will
the cost drivers change over time?
Resource requirements/mapping: What resources (e.g., human,
physical, financial) are needed? Where will you source it from?
How much will it cost?
Investment size: How much cash is required to launch the
business model? What are the timings of these cash needs?
Critical success factors: Which elements of the company’s
business model are most important to achieving profit goal?
Which of these elements are most difficult to execute? Will they
change over time?
4. Future action plan
Sources of start-up capital: Where can you obtain the money
you need to start the business? Consider all sources available to
you, such as personal savings, family and friends, bank loans,
investors etc.
Further information needed: What are you uncertain about?

Whom could you ask? Where can you find this information?
Support needed: List the individuals or groups you could
consult for advice. Consider developing an advisory board
consisting of people with experience in your industry and
professionals from other industries whom might be expert
marketers, for example. Do you have an attorney, accountant,
website designer etc. who could help you when needed? Make a
list of all the supporting actors your business may need in the
future.
Please understand that completing this kind of an assignment
with your team will take plenty of time, and you have to find
this time outside of the classroom. I suggest you start working
on the various parts of the analysis as soon as the teams are
formed. If you run into problems on the way please do not
hesitate to ask for help. However, do not expect this help to be
available the last day before the assignment deadline.
Please remember that as you write the Feasibility Analysis, that
the whole purpose for this document is to assist you in assessing
whether or not to move on with your business concept. If at the
end of a rigorous feasibility analysis it looks as if your idea is
not feasible – that is acceptable. Like most entrepreneurs, you
have tons of ideas and the nature of the Feasibility Analysis is
to ensure that you embark on your path to realize tremendous
success. If a few ventures do not pass the test, then this is fine.
We all have options and we must be very careful not to fall in
love with the first, or second, idea that pops into our heads. The
primary purpose, therefore, of the Feasibility Analysis is to act
as filter or screening device.
Important:
· Each group must attach their interview schedules used for
collecting data, and the contact details of the entrepreneurs with

their reports
· Your report must be typed and double spaced with a font size
of no smaller than 12 points Times New Roman or 10 point
Arial for clarity.
· Sources of information must be consistently and
comprehensively referenced throughout the report.
Group Size
· The standard group size should be 5 students. Only in
exceptional circumstance, 6 members will be allowed in a
group, subject to the approval of your local lecturer.
Report Structure
Essentially your report will contain three sections: (1)
Prefatory, (2) text, and (3) supplemental.
In general, following points are to be noted in preparing your
report:
Prefatory Section
1. This states information that identifies and introduces the
report to the reader. It tells the reader what to expect. Five
common parts of the prefatory section are:
· Title Page
· Acknowledgement
· Executive Summary
· Table of Contents
· List of Figures and Tables

Body/Text
1. The body of the report presents a logical argument that
supports the main theme or proposition. The body must be
consistent with what you have said you are going to do in the
introduction. Usually the body of the report can be organized in
various chapters as below:
· Introduction, Objectives, Scope, Limitations of the report
· Research Methods
· The Business Idea
· The Industry and Market
· The Business Model
· Conclusions
· Future Action Plans
2. Within each chapter, you can have main headings and sub-
headings that should be numbered accordingly. Each paragraph
should have a topic sentence, and the points you are making
should reflect that topic sentence.
3. In presenting your results, you need to refer to theory and
supporting primary and/or secondary data to explain your
argument.
4. Remember that you are trying to present a logical, cohesive
and clear analysis of the key issues that you have investigated
in assessing viability of your business idea.
5. DO NOT TRY TO WRITE EVERYTHING THAT YOU
KNOW ABOUT THE TOPIC IN THE HOPE THAT
SOMETHING WILL BE GOOD.
6. A conclusion is not just a list of the key points you have

made. You need to draw together your key points to
demonstrate that you have supported your position or proven
your assumption(s).
7. The conclusion and future action plans need to be consistent
with the analysis of the report.
Supplemental
This section contains additional information that the reader
finds useful. The supplemental section of your report must
contain the followings:
· ‘References’ which is a formal listing of the sources cited in
the feasibility analysis report that may include books, journal
articles, and other statistical and industry reports.
· ‘Appendices’ that contain related and supportive items such
as, contact details of the key informants, photographs, sample
brochures etc.
General points about the report
1. You can use headings, but use them sparingly. Headings only
add value if they assist the reader in following the logical
argument.
2. Poor spelling and grammar detracts from your ability to build
an argument. CHECK BOTH GRAMMAR AND SPELLING
THOUROUGHLY.
For more details about the report structure, see page 59-61 of
Chapter 3 from your prescribed text as below:
McMurray, A., Wayne, R. and Scott, D. (2004), “Research: a
commonsense approach” R. Pace and Don
Turnitin
You will need to use Turnitin software and check that your

work meets RMIT’s standards of academic integrity. Turnitin
instructions are available at
http://mams.rmit.edu.au/zdrig5rjsxnqz.pdf. Each course has a
specific code which you must use to log in to Turnitin. Your
lecturer will provide this code through myRMIT. Turnitin will
check your assignment for originality and will generate a report
indicating areas in which the content overlaps with other
academic papers and student assignments. Do not include the
cover sheet or references when you submit the assignment to
Turnitin as they will distort the report. By inspecting the report
you should be able to determine whether your essay would be
acceptable as predominantly your own work. Please take care to
allow sufficient time to review the originality report of your
assignment in turnitin before submitting by the due date. Your
report will not be eligible for submission until it receives a
similarity index below 20%.
Students:
_____________________________________________________
_____________
Class: _________________________
Date: __________________________
Criteria
Not at all (0%)
A little
(1-49%)
Adequate
(50-59%)
Good
(60-69%)
Very Good

(70-79%)
Exceptional (80-100%)
The Business Idea: 10%
Description of your business
Product/service description
Description of the entrepreneur and the venture team)
The industry and market: 40%

Current industry
Market potential for this industry
Competitor analysis
Target market description
Market penetration

Stakeholder analysis
Business model analysis: 25%
Revenue sources
Cost drivers
Resource requirements/mapping
Investment size

Critical success factors
Future action plan: 10%
Sources of start-up capital
Further information needed
Support needed

Executive Summary: 5%
Report Itself: 10%
Use of business report format
Clarity of expression
Spelling, grammar, syntax

Evidence of wider reading
Appropriate number of references
Correct use of referencing
* Note 1: Although this section is technically worth only 10%,
students who do not use references correctly (they must be cited
throughout the body of the report), or who are unable to express
their points with any clarity, risk receiving a mark of zero for
the whole assignment.
Each group will need to submit a hard copy of your report to the
designated SIM assignment drop box by no later than 7:00 pm
local time on the due date of submission (week 9). You should
also submit a soft copy of your report to the Grade

book link at course Blackboard by no later than 7:00 pm local
time. Your local lecturer will confirm the exact due date of
submission.
The report must be either spiral bound or securely stapled with
the standard RMIT School of Management cover sheet attached
(available on-line).
Length:
4000-5000 Words (excluding prefatory section, references and
appendices)
Total Value:
40%
Report Due: In week 9
Purpose:The purpose of this assignment is to
1. Gain knowledge of specific issues related to feasibility
analysis and entrepreneurship
2. Develop research skills
3. Develop skills in critical thinking and analysis
4. Develop skills in writing research reports
Feasibility analysis assignment
The purpose of the Feasibility Analysis is to gain insights into
the viability of a business idea and to make sure that you are on
the right track. Two basic questions need to be answered with
the analysis: 1) Is there sufficient demand for the product or
service? 2) Can the product or service be provided on a
profitable basis; or if the product or service is aimed at creating
social good, can it be offered on a sustainable basis?
*Please note that in order for you to receive a good grade, you
will need to refer to theory and trusted information to support
your proposed business idea throughout your assignment.
Excuses such as ‘I know there is demand for my product/service
because I have worked in this industry’, is not acceptable.

Failure to reference ideas/theory will result in a lower grade*
In a team of 5 students, you are required to prepare a written
feasibility analysis (20 pages on an average excluding
references, Times New Roman font, Size 12, 1.5 spacing). In
the analysis, you should address at least the following issues:
1. The Business Idea
Description of your business: What problem are you solving or
what opportunity are you realizing?
Product/service description: Describe the benefits of your
product(s)/service(s). Explain the service/product design. You
should include a prototype (for a product) or a service blueprint
(for a service).
Description of the entrepreneur/s and the venture team:
Evaluate whether you and your management team possess the
characteristics required to make the proposed business
successful.
2. The Industry and Market
Current industry: Describe the industry as specifically as you
can. There are some excellent sources in the RMIT library that
can help you determine the size of the industry, average sales
and profitability for the industry in a number of Asia Pacific
countries. Please also refer to Statistics Singapore, Data Storage
Industry, Asia Monitor, Business Monitor Singapore etc. and
other reports available via the library database and industry
associations.
Market potential for this industry: Is the industry in a period of
decline, stability or growth? What were the trends in the past 5
years? What is the market demand going to be like in the next
1-4 years? Talk to people in industry as well as potential
customers for their ideas about where the industry might be

headed. Consider how technology or the global economy might
affect the market potential for the business. Research the
demographic, economic, natural, technological, political and
cultural trends in the industry (This may be presented in table
format).
Competitors (Direct): Competitors in the same innovation field,
the same or substitutable categories, e.g. other bike
manufacturers. What are their distinct advantages and
disadvantages?
Competitors (Benefit): Competitors who are using a different
method (product or service) to satisfy the same need for the
same end users/consumers, e.g. other means of transport and/or
exercise which compete with bikes (these are also considered to
be indirect competitors which might be selling substitutes for
your products/services).
Target market/customers: Who are your customers? Are they
businesses or end-consumers? What are their preferences,
values, attitudes that relate to your business? How will you find
out what your customers think or intend to buy? How can you
find out what problems they have, what they need, or what they
want that they don’t know yet! If you have more than one target
market, do this for each market segment. It is important to note
the different benefits and limitations for each customer group.
Penetrating the market: How will you reach your target
customers? What forms of distribution or selling will you use?
How will your potential customers become aware of your
business?
Stakeholder analysis: Who are the key stakeholders in the
business?
3. Business model analysis

Revenue sources: How many different revenue streams will the
business model generate? What is the source of each revenue
stream (sales, service fees, advertising, subscription)? What is
the relative size and importance of each revenue stream? How
quickly is each revenue stream likely to grow?
Cost drivers: What cost drivers have the greatest impact on the
cost structure? Are the costs fixed, semi-variable, variable or
non-recurring? What is their relative size and importance? Will
the cost drivers change over time?
Resource requirements/mapping: What resources (e.g., human,
physical, financial) are needed? Where will you source it from?
How much will it cost?
Investment size: How much cash is required to launch the
business model? What are the timings of these cash needs?
Critical success factors: Which elements of the company’s
business model are most important to achieving profit goal?
Which of these elements are most difficult to execute? Will they
change over time?
4. Future action plan
Sources of start-up capital: Where can you obtain the money
you need to start the business? Consider all sources available to
you, such as personal savings, family and friends, bank loans,
investors etc.
Further information needed: What are you uncertain about?
Whom could you ask? Where can you find this information?
Support needed: List the individuals or groups you could
consult for advice. Consider developing an advisory board
consisting of people with experience in your industry and
professionals from other industries whom might be expert

marketers, for example. Do you have an attorney, accountant,
website designer etc. who could help you when needed? Make a
list of all the supporting actors your business may need in the
future.
Please understand that completing this kind of an assignment
with your team will take plenty of time, and you have to find
this time outside of the classroom. I suggest you start working
on the various parts of the analysis as soon as the teams are
formed. If you run into problems on the way please do not
hesitate to ask for help. However, do not expect this help to be
available the last day before the assignment deadline.
Please remember that as you write the Feasibility Analysis, that
the whole purpose for this document is to assist you in assessing
whether or not to move on with your business concept. If at the
end of a rigorous feasibility analysis it looks as if your idea is
not feasible – that is acceptable. Like most entrepreneurs, you
have tons of ideas and the nature of the Feasibility Analysis is
to ensure that you embark on your path to realize tremendous
success. If a few ventures do not pass the test, then this is fine.
We all have options and we must be very careful not to fall in
love with the first, or second, idea that pops into our heads. The
primary purpose, therefore, of the Feasibility Analysis is to act
as filter or screening device.
Important:
· Each group must attach their interview schedules used for
collecting data, and the contact details of the entrepreneurs with
their reports
· Your report must be typed and double spaced with a font size
of no smaller than 12 points Times New Roman or 10 point
Arial for clarity.

· Sources of information must be consistently and
comprehensively referenced throughout the report.
Group Size
· The standard group size should be 5 students. Only in
exceptional circumstance, 6 members will be allowed in a
group, subject to the approval of your local lecturer.
Report Structure
Essentially your report will contain three sections: (1)
Prefatory, (2) text, and (3) supplemental.
In general, following points are to be noted in preparing your
report:
Prefatory Section
1. This states information that identifies and introduces the
report to the reader. It tells the reader what to expect. Five
common parts of the prefatory section are:
· Title Page
· Acknowledgement
· Executive Summary
· Table of Contents
· List of Figures and Tables
Body/Text
1. The body of the report presents a logical argument that
supports the main theme or proposition. The body must be
consistent with what you have said you are going to do in the
introduction. Usually the body of the report can be organized in
various chapters as below:

· Introduction, Objectives, Scope, Limitations of the report
· Research Methods
· The Business Idea
· The Industry and Market
· The Business Model
· Conclusions
· Future Action Plans
2. Within each chapter, you can have main headings and sub-
headings that should be numbered accordingly. Each paragraph
should have a topic sentence, and the points you are making
should reflect that topic sentence.
3. In presenting your results, you need to refer to theory and
supporting primary and/or secondary data to explain your
argument.
4. Remember that you are trying to present a logical, cohesive
and clear analysis of the key issues that you have investigated
in assessing viability of your business idea.
5. DO NOT TRY TO WRITE EVERYTHING THAT YOU
KNOW ABOUT THE TOPIC IN THE HOPE THAT
SOMETHING WILL BE GOOD.
6. A conclusion is not just a list of the key points you have
made. You need to draw together your key points to
demonstrate that you have supported your position or proven
your assumption(s).
7. The conclusion and future action plans need to be consistent
with the analysis of the report.

Supplemental
This section contains additional information that the reader
finds useful. The supplemental section of your report must
contain the followings:
· ‘References’ which is a formal listing of the sources cited in
the feasibility analysis report that may include books, journal
articles, and other statistical and industry reports.
· ‘Appendices’ that contain related and supportive items such
as, contact details of the key informants, photographs, sample
brochures etc.
General points about the report
1. You can use headings, but use them sparingly. Headings only
add value if they assist the reader in following the logical
argument.
2. Poor spelling and grammar detracts from your ability to build
an argument. CHECK BOTH GRAMMAR AND SPELLING
THOUROUGHLY.
For more details about the report structure, see page 59-61 of
Chapter 3 from your prescribed text as below:
McMurray, A., Wayne, R. and Scott, D. (2004), “Research: a
commonsense approach” R. Pace and Don
Turnitin
You will need to use Turnitin software and check that your
work meets RMIT’s standards of academic integrity. Turnitin
instructions are available at
http://mams.rmit.edu.au/zdrig5rjsxnqz.pdf. Each course has a
specific code which you must use to log in to Turnitin. Your
lecturer will provide this code through myRMIT. Turnitin will
check your assignment for originality and will generate a report

indicating areas in which the content overlaps with other
academic papers and student assignments. Do not include the
cover sheet or references when you submit the assignment to
Turnitin as they will distort the report. By inspecting the report
you should be able to determine whether your essay would be
acceptable as predominantly your own work. Please take care to
allow sufficient time to review the originality report of your
assignment in turnitin before submitting by the due date. Your
report will not be eligible for submission until it receives a
similarity index below 20%.
Students:
_____________________________________________________
_____________
Class: _________________________
Date: __________________________
Criteria
Not at all (0%)
A little
(1-49%)
Adequate
(50-59%)
Good
(60-69%)
Very Good
(70-79%)
Exceptional (80-100%)
The Business Idea: 10%

Description of your business
Product/service description
Description of the entrepreneur and the venture team)
The industry and market: 40%
Current industry

Market potential for this industry
Competitor analysis
Target market description
Market penetration
Stakeholder analysis

Business model analysis: 25%
Revenue sources
Cost drivers
Resource requirements/mapping
Investment size

Critical success factors
Future action plan: 10%
Sources of start-up capital
Further information needed
Support needed
Executive Summary: 5%

Report Itself: 10%
Use of business report format
Clarity of expression
Spelling, grammar, syntax
Evidence of wider reading

Appropriate number of references
Correct use of referencing
* Note 1: Although this section is technically worth only 10%,
students who do not use references correctly (they must be cited
throughout the body of the report), or who are unable to express
their points with any clarity, risk receiving a mark of zero for
the whole assignment.

Each group will need to submit a hard copy of your report to the d.docx

Recommended

Recommended

More Related Content

Similar to Each group will need to submit a hard copy of your report to the d.docx

Similar to Each group will need to submit a hard copy of your report to the d.docx (20)

More from jacksnathalie

More from jacksnathalie (20)

Recently uploaded

Recently uploaded (20)

Each group will need to submit a hard copy of your report to the d.docx